#C21News: September 2016

It’s no surprise that CENTURY 21 Real Estate has been gaining momentum. Now, we’re growing at such a rate that we’re worried you might miss something. Don’t worry, though. C21® News will keep you up to date on monthly happenings within the system so you’ll be in the know. First up: September 2016. Last month was anything but quiet, so we’ve compiled some key points you’ll want to have heard about. Take a look at the infographic below, and find even more information beneath that.

CENTURY 21 New Zealand saw an incredible listing increase of 97% YOY from July 2015 to July 2016 despite nationwide reports of decreases in the market. Looks like C21 is going against the odds — and winning.

CENTURY 21 Peak Commercial paired up with top commercial producer Jason Flashman and his team, The Flashman Group. With a new Los Angeles office, they’re adding to an aggressive expansion plan. This office is their 5th brokerage firm and 2nd for commercial real estate exclusively. We’re so excited to see what the future has in store for them!

New agents are a bit of a big deal here. Last month, CENTURY 21 Blue Marlin welcomed five new agents with diverse expertise and invigorating outlooks.

Agents from the greater Boston area were somewhat celebrity status last month. Those who come to our Agents of the Future event delved into real estate topics and got to hear Josh Altman of Million Dollar Listing speak.

Our CEO, COO, and CMO have big plans for the future. As the CENTURY 21 brand is poised for even more growth, their 2017 vision capitalizes on SMARTER. BOLDER. FASTER.®

We welcomed a new franchise to the family! Melanie Kishk Realty is now a part of the CENTURY 21 System. We’re excited to grow with them as we continue working towards a better future.

We couldn’t be happier with the momentum we have to build on. October should be great.

Until next month!

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How to Scare off Pests This Halloween

During Halloween, we welcome the presence of spooky beings. While creatures like skeletons and ghosts are fun, creepy-crawlers such as spiders and mice are never invited guests. To stop insects and rodents from crashing Halloween parties, instruct your clients on these pest prevention guidelines. After all, their house should be decorated in fake cobwebs — not real ones!

Plug the Gaps

Over time, gaps form between windows and window frames at varying rates. These gaps are caused by differing expansion and contraction rates of various materials at different temperatures. Homeowners should apply caulk to these window gaps, and to any gaps in attic vents. It’s also wise to install new weatherstripping around doors. This shield around the home may keep insects and rodents out as well as potentially improve the home’s energy efficiency in the cold weather.

Create a Chemical Barrier

Suggest that homeowners protect their home by spreading an insecticide along the foundation of their house, a couple of feet from the ground up and a couple of feet from the foundational wall. Either a liquid spray or a granular insecticide can be used to help combat the bugs around a house’s perimeter. Make sure that they trust a professional to implement pesticides with chemicals that are not harmful to people or pets. Trick-or-treaters would certainly appreciate the effort.

Examine The Roof and Chimney

Because mice can easily climb brick walls and enter a house through the chimney, recommend that your clients install chimney caps, or a metal cover secured on top. Not only could this prevent unwelcome critters from infesting a home, but it could also block autumn leaves from falling into the chimney and posing a fire hazard.

Check The Trees in Your Yard

Trees around the perimeter of a house can act as a welcome mat for raccoons, skunks, and mice. Make sure that no tree branches touch the house, especially on the roof, as animals love to climb from branches and enter homes. Also, insects congregate near woodpiles and shrubs, so keeping a distance between the home and woodpiles and shrubs makes bugs less likely to travel into the house.

Don’t let all the hard work go to waste. Your clients should stay vigilant and close all garage doors, windows and screen doors at night. If unwanted creatures still find a way into the home, the best plan may be to banish them with traps or poisons. However, since it is much easier and cheaper to prevent pests from entering in the first place, be sure your clients follow these guidelines to keep their home protected. This Halloween, they’ll have the house that spooks trick-or-treaters with freaky decorations, not with terrifying critters.

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Real Estate Strategies for Fall

A good agent should expect the unexpected, but CENTURY 21® Real Estate can make your life a little bit easier by helping you to prepare for what you know is coming. This time of year, it’s fall. The approaching new season will bring in a new set of seasonal changes that may affect how clients view or feel about your open house. Here, we’ve outlined a few tips to help you strategically welcome fall with open arms.

  1. Maintain Curb Appeal

Monitor the outside of your open house consistently, since fallen leaves may make a home appear sloppy or unkempt. While you can certainly grab a rake or leaf blower and get to work, consider hiring a lawn care service to come by on a regular basis to take away debris when you’re not available. After all, potential home buyers may be taking a look at the home during off hours.

  1. Brighten the Space

Natural light becomes rarer as the days get shorter. Whenever possible, host your open house in the daylight with curtains pinned back to let in as much sun as you can. However, if clients can only view your home during the evening, invest in extra floor lamps to brighten up the area.

  1. Utilize Email Marketing

People tend to stay home in colder weather, which means they might not have the opportunity to view flyers posted around the neighborhood. Work around this by fully utilizing email marketing to capture the attention of every potential home buyer, not just the ones venturing outside.

  1. Study Market Trends

You may find that business appears to slow down in the fall as families with children tend to stay put for the school year. However, this dip in activity does not affect the value of your home, nor should it discourage you. Instead, take advantage of this opportunity to enhance your networking and marketing skills. Attend events and participate in social media groups so that when business speeds up again, you’ll have an even stronger foundation than before.

Start preparing your real estate strategy now so you can transition seamlessly from summer to fall.

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What Millennials Look for in a Home

Millennials have grown up in a world of technology, connectivity, and awareness that distinguishes them from the baby boomer homeowners before them. Be prepared for their differing interests, hobbies, and priorities that may shape their ideal home sweet home. We’ve provided an easy to read infographic to help you navigate a home sale and find the perfect fit for your millennial home buyer.

Remember, each client is different. While this may serve as a guide when selling to millennials, always communicate with home buyers to understand their individual needs. Click on the infographic to take a closer look!

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Questions for Every Room of the Open House

Open houses provide more than the opportunity to showcase your clients’ listed homes; they also allow you to exercise your knowledge as a real estate agent by fielding questions from potential home buyers. While these questions can range from the common to the rare, most of them are focused on the house or neighborhood in general. However, as they walk through your open house, different rooms may inspire inquiries that are a bit more specific in nature. With CENTURY 21® Real Estate’s insight, you may find it easier to anticipate these niche questions and prepare for them in advance. Take a look at what questions each area of the house might elicit from potential home buyers.

The Front Door

Some, if not most, potential home buyers are already taking stock of the house before they step in the door. Just seeing the exterior of the house in its neighborhood may lead to the following:

  • When were the windows installed?
  • How old is the roof?
  • What are the neighbors like?

Structural renovations, such as replacing drafty windows or aging roofs, may be costly. Since roofs tend to need replacement every 20 or 25 years, the home buyer will want to factor in maintenance costs. Neighbors are not so costly, but they may affect quality of life. Try talking up positive aspects of the relationship between the current homeowners and their neighbors.

The Kitchen

This room is often the hub of family homes, so it’s important to know its quality beforehand. Expect questions similar to the following:

  • What are the cabinets made out of?
  • When were the appliances installed?
  • Is the countertop sealed?

Cabinets made of solid wood tend to last longer, and newer appliances usually function better. Answer honestly and accurately, but remember to focus on the positive or memorable aspects of these features.

The Bathroom

Maintenance issues with this room are often the most inconvenient, for obvious reasons. The home buyer will want to make sure that everything is functional before they commit. You might hear things like:

  • How old is the plumbing?
  • Where does the sewage lead to?
  • Has it ever been treated for mold?

While these aren’t the most glamorous of topics, they’re key to the quality of the house. Be truthful about the facts, but this might be an area where you stay away from anecdotes.

The Basement

Whether or not the basement is finished, potential home buyers are sure to take a look at it. After doing so, they may ask:

  • How old is the wiring?
  • Have you ever experienced water damage?
  • Has there ever been flooding?

Here, it’s crucial that you discuss past issues you may have had because they may pose an indication for future events that the home buyer should be aware of. For example, if the basement flooded only once during an unusually strong storm, just tell them. It might not be a deal breaker, but it may be something they’d like to know to prepare for in severe weather. Just be sure to include information on how the current homeowner dealt with the problem, and the precautions they took to prevent it in the future.

Develop answers to these questions for your next open house and you may enhance the home buyer’s experience while showcasing your skills as an agent who’s SMARTER.BOLDER.FASTER.®

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How to Be an Eco-Friendly Agent

Many people and industries today are taking a step back and considering how their actions impact the environment around them, and we believe that real estate and real estate agents should do the same. Join the trending conversation by practicing eco-friendly real estate marketing habits that may have a positive effect with your clients. Adjust your marketing efforts slightly with these tips and you may see larger results.

Enhance Email Marketing

Flyers can be effective when marketing open houses, but they’re just not enough in today’s technological world. Instead of relying on larger quantities of physical handouts, turn your focus towards email marketing. This waste-free option allows an instant connection with your clients, and opens up communication channels since someone can always reply back to you. Not sure where to get started? We’ve got some tips.

Utilize Social Media

Along the same vein of emails, social media is an online marketing tool that eases your impact on the environment. While we certainly don’t recommend tossing out your business cards, consider alternative avenues for networking such as participating in online communities and forums. Online interactions allow you to deliver information electronically, which not only reduces waste of notes or flyers, but allows your clients to retain information more easily. When you communicate on social media, there’s no fear of accidentally losing a slip of paper.


Encourage Public Transportation      

When advertising the location of your open house, don’t just list driving directions — include public transportation options as well when possible. While many clients may still choose to drive, giving other options subtly shows that you’re conscious about eco-friendly alternatives. If some clients do choose to take the public transportation route, their bus ride, train stop, or walk will be a great introduction to the area. It can even serve as a conversation piece about the neighborhood of their potential home.


Market Green Homes

Associate yourself with green homes whenever you can so that clients may see a connection between you and the environmentally-friendly. For example, if one of your listings has a feature or product that consumes less, don’t be afraid to point it out. Clients may appreciate knowing how solar panels, LED lights, or energy-efficient appliances can save both the environment and their wallets. Put features such as these first and they may stand out as more memorable.


Use your next open house to start aligning yourself with these eco-friendly practices. You may reduce your impact on the environment while increasing the efficacy of your real estate marketing efforts.

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How to Turn Your Yard into a Home Soccer Field

Excited to spend summer days outside with your family? Upgrade your fun in the sun with a home soccer field right in your backyard. As the official real estate company of U.S. Soccer, Century 21® Real Estate knows that the sport has the ability to unify communities. Give your family the best experience possible with their own place to practice with these four easy steps.

Prep Your Yard

Understandably, you might not have a backyard capable of fitting a full-sized field at 75-by-120 yards. Instead, create a rectangular field with smaller dimensions such as 15-by-20 yards or 40-by-50 yards. Remove any debris, then mow your lawn to create an even, trim field.

Level the Ground

Unexpected ditches or holes in your yard can be dangerous to those running around. If you find any low spots in your yard, fill them in with a mixture of two parts topsoil, two parts sand, and one part compost. Pack this filler into holes and add water to make sure it’s compact. Wait at least one week before walking on it to make sure that it has properly settled. Then, continue to perfect your green field by planting grass on the top layer of the newly leveled area.

Mark the Field

Use stakes to mark off the four corners of your soccer field. You may find it helpful to use a tape measure to ensure the lengths are symmetrical to one another. Tie a string from one stake to another and pull it taut. Double check that the shape you’ve created with the string and stakes is a rectangle with four 90 degree angles. Once you’re sure, spray paint over the string to create the field. Remember to add a midline in the center.

Add Goals

Depending on you and your family’s needs, you can choose between various sized goals made from different materials. A four by six-foot goal is optimal for children as young as six years old, with larger sized goals increasing with age. In terms of materials, plastic is recommended for low-impact play, since it is lightweight and portable. However, if your family is more serious about the sport, metal frames prove to be more durable. Whichever one you choose, make sure to anchor it into the ground properly.

Get started today and give your family a fun space to play one of their favorite sports all summer long. Who knows, you may have a professional soccer player in the making!

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How to Inform Potential Buyers About the Neighborhood

C21_May_NeighborhoodWorksheetCENTURY 21® Agents don’t just sell houses, they sell future homes. Potential home buyers must be able to envision their future in a particular location. To do so, they must consider every aspect of the home, including the surrounding area. While you should always be prepared to answer questions about nearby schools, hospitals, parks, and transportation, CENTURY 21 wants to help you go above and beyond client expectations. We’ve provided a professional template for you to customize according to each neighborhood where you have an open house. Download the image below to get started.

Hand these out during your next open house and you may stand out in the mind of potential home buyers. This is just one of the ways that the CENTURY 21 System helps you to be smarter, bolder, faster.

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How to Use Social Media Groups

Think you’re a master at social media when it comes to real estate marketing? Think again. Even after you’ve created a profile, established a following, and learned how to hashtag, there’s still more to learn. Social media groups, or communities built around a common interest, are yet another invaluable facet on social media platforms. To ensure that all CENTURY 21® Agents are smarter, bolder, faster, here’s some insight as to what these groups are and how to use them effectively.

What are Social Media Groups?

As mentioned previously, these online communities are formed around those who share a common interest. For you, these interests may be real estate, professional organizations, or those living in a certain geographic location.

Where Can I Find Them?

These networks live on Facebook and LinkedIn. To search for them, simply type in key words in the search bar at the top of your page and suggested groups will appear. Note that privacy settings may differ per group. An open group means that anyone may join, while closed groups require either an invitation or permission in order to be a part of them. However, it may not be the best idea to join any group at random. Start by asking friends or colleagues for recommendations or referrals.

Why Should I Use Them?

Social media groups play a different role in your marketing plan. While a Facebook or LinkedIn profile may be the best place to promote you and your business, these groups function better as a place to network, build your reputation, and develop skills. Depending on which group you join, you may be introduced to agents or homeowners you may not have met before. You can also engage in conversation to offer and seek advice.

What are Best Practices?

Think of these groups as an ongoing relationship — you have to put in what you take out. Genuinely participate in conversation, don’t just fill up the page with your own thoughts, requests, or promotions. You may post about an open house or two if you think others in the group would be interested, but make sure that you actively share other users’ content as well. If you’re seeking advice, such as whether homeowners in your area prefer one thing over another, take criticism in stride. If you’re offering advice, make sure your comments are constructive and not belittling.

Join a couple social media groups today to get started. Observe how the particular community functions, and don’t be afraid to introduce yourself!

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The ToolkitCMA™ Features You Need to Know

C21_CMAToolkit_Blog-HomeAs part of our promise to be smarter, bolder, faster, the CENTURY 21® System now provides its agents with the ToolkitCMA™ at no additional cost. The product, which is used by over 100,000 agents across the country and priced at around $200, is just one of the many resources that CENTURY 21 offers in order to support its members at the local level.

Among its features that you can view on the right, the ToolkitCMA offers the following:

  • 98% Market Coverage
  • Mobile & Tablet Branded Presentations
  • MLS Interface
  • Marketing Flyers

C21_CMAToolkit_Blog-FlyersWhat does this mean for you as an agent? Professional quality marketing, along with easy-to-read content from virtually any MLS in North America. Here, we’ve provided small sample of the various styles and formats in which you can create flyers, but you’ll find even more options one you’ve signed in under your account.

Of course, the ToolkitCMA allows for customization, as seen in the preferences tab of the program below. This way, agents can tailor the product to their individual work.

C21_CMAToolkit_Blog-PreferencesRemember, as part of the CENTURY 21 ® System, you’ll receive all of this at no additional cost. This is just one way that our brand gives you the edge you need to succeed in real estate.

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