MADISON, N.J. (May 1, 2025) — Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today announced a new collaboration with The Institute for Luxury Home Marketing to help its network of affiliated real estate sales professionals elevate their business within the highly-competitive luxury market. This new association will give agents affiliated with the CENTURY 21^® brand access to best-in-class luxury courses, as well as exclusive Institute Member Benefits, from local luxury market reports to wealth insights, to marketing tools designed to attract upper-tier home buyers and sellers.

The two industry-leading brands are kicking off their relationship with the unveiling of the Q1 2025 Luxury Market Report, the first co-branded quarterly report highlighting the most impactful market data to help affluent buyers and sellers make informed real estate decisions. According to the report, there was strong momentum in the first quarter of 2025 with a cautious but strengthening tone and signs of renewed engagement from both home buyers and sellers.

A few key highlights from the Q1 report on luxury homes* include:

• STEADILY INCREASING INVENTORY: Compared to 2024, inventory in the first quarter of 2025 increased by 26.3% for single-family homes and 27.3% for condominiums and townhomes.
• GROWING CONSUMER CONFIDENCE DRIVING SALES: Compared to 2024, sales in the first quarter of 2025 increased by 9.4% for single-family homes and 2.4% for condominiums and townhomes.
• HOMEBUYERS IN FOR THE LONG-HAUL: Moving away from short-term gains and “flips”, most transactions were anchored in long-term goals such as relocation, upsizing, or the acquisition of secondary homes.

While industry professionals and consumers continue to keep a close eye on macroeconomic factors such as interest rate policy, geopolitical developments and insurance trends, core demands in this sector remain intact.

“The idea of luxury real estate continues to evolve for today’s affluent buyers – it is not limited to a specific price point, but more of a mindset and lifestyle they are looking to attain,” said Tori Keichinger, Vice President, Head of Marketing for Century 21 Real Estate LLC. “Understanding the trends that shape this sector will be key to helping agents guide clients to make informed decisions along their real estate journeys. We couldn’t think of a more perfect collaborator than The Institute for Luxury Home Marketing to help agents affiliated with the CENTURY 21^® brand do just that as they continue to expand their businesses into the luxury sector.”

With over 4,200 luxury home specialists working across more than 900 CENTURY 21 Fine Homes & Estates® designated offices*, the CENTURY 21 brand is no stranger to navigating the nuances of luxury home buying and selling needs across the country.  As part of its recently enhanced CENTURY 21 Fine Homes & Estates program, the CENTURY 21 brand and The Institute will co-host a series of live-stream learning courses throughout the year led by two experienced luxury agents who are leading their respective markets when it comes to high-end real estate – Sarah Gunnip, CENTURY 21 Mike Bowman, Inc. and Laura Heigl, CENTURY 21 Scheetz.

“We are very excited to forge this new relationship with the CENTURY 21 brand. Not only are they providing their affiliated agents access to the latest data on the luxury market, but we’ll be working together to provide them with The Institute’s best-in-class courses and luxury agent tools, all delivered by CENTURY 21 network leaders,” said Diana Weir, Head of The Institute.

To read the full Q1 2025 Luxury Trends Report, please visit www.century21.com/real-estate-blog/luxuryreportq1-2025/. To learn more about the CENTURY 21 Fine Homes & Estates designation or contact a luxury sales professional, please visit century21.com/finehomes. 

*The median luxury threshold price for single-family homes is $900,000, and for attached homes is $700,000 as set by The Institute for Luxury Home Marketing.

**Based on internal data as of 04/03/2025

INDIANAPOLIS, Ind. (Apr 24, 2025) — CENTURY 21 Scheetz, the largest CENTURY 21® company in Indiana, has officially joined forces with CENTURY 21 Breeden REALTORS®, a top performing brokerage based in Columbus. This strategic merger strengthens the CENTURY 21 brand’s presence across Central Indiana and unifies two of the region’s most respected real estate firms. Now operating under the CENTURY 21 Scheetz name, the combined organization includes 10 offices and over 420 independent agents—expanding market share and deepening its impact on homebuyers, sellers, investors, and communities throughout the Hoosier state. 

Founded in 1951, CENTURY 21 Breeden REALTORS® has been a trusted name in residential real estate for generations. With nearly 75 years of deep-rooted service and community commitment, co-owners Mark Pratt and Tara James saw CENTURY 21 Scheetz as the natural next chapter in the company’s legacy—one that aligns with their values and vision for continued growth. 

“Not only do we benefit from economies of scale in terms of dedicated sales support, a full-service in-house marketing department, in-house mortgage and title companies, but we also gain access to a highly skilled and successful cadre of colleagues,” said Pratt. “We’re truly excited to come together and create powerful synergies as a combined company — and I know the late Jan Hexamer-Gardner would be proud to see the spirit and legacy she helped build carried forward with strength and purpose.” 

“We are thrilled to join forces with CENTURY 21 Scheetz, a company that shares our deep commitment to exceptional service, innovation, and community. This merger marks an exciting new chapter, uniting two outstanding teams under the CENTURY 21 brand, adds James. Together, we are stronger, more connected, and better equipped than ever to support our agents and serve our clients.” 

“CENTURY 21 Breeden REALTORS® have long set the standard for excellence in our industry.  Their legacy of professionalism, goodwill, and commitment to their clients and communities has made a lasting impact across the Columbus market,” said Tracy Hutton, CEO of CENTURY 21 Scheetz. “For decades, Mark, Tara and their exceptional team have built a reputation rooted in service and integrity. I’m honored they’ve chosen to grow with us as we build on a shared commitment to excellence.”

SAN FRANCISCO/SAN DIEGO (Apr 7, 2025) — Full Realty Services, Inc. (FRS) d/b/a CENTURY 21 Masters, proudly announces its merger with CENTURY 21 Real Estate Alliance, uniting two of California’s respected and successful CENTURY 21 affiliated brokerages. With a presence spanning from San Francisco to San Diego, the combined company powered by over 2,000 agents in 50+ offices is now the largest CENTURY 21 affiliated brokerage in California, delivering unmatched opportunities for agents and exceptional value to clients.

Randy Thompson, Broker and Chief Executive Officer (CEO) of CENTURY 21 Masters and Orhan Tolu, an industry innovator, have partnered to form this dynamic merger. Orhan joins CENTURY 21 Masters as a co-owner, bringing his expertise in growth and strategy to the organization.

Thompson will continue as Broker, CEO, and Managing Partner, overseeing the strategic direction, vision, and operations of the organization. As Chief Growth Officer, Tolu will lead growth initiatives, focusing on agent recruitment, regional expansion, and strategic partnerships to enhance market share.

“This merger combines the strengths of two extraordinary organizations to create something even greater,” said Randy Thompson, Broker, CEO and Managing Partner. “Together, we are building a platform that empowers agents and delivers unmatched value to clients.”

“This transformative partnership creates an industry-leading organization that sets a new benchmark for excellence in real estate,” said Orhan Tolu, Chief Growth Officer. “By joining forces, we are setting new standards for excellence in real estate and creating opportunities that will shape the future of our industry.”

All residential and commercial real estate operations will consolidate under the CENTURY 21 Masters brand. The company will strategically organize its 50+ offices into five regions (Bay Area, Central Coast, Ventura County/LA, Inland Empire and San Diego), ensuring localized expertise and enhanced agent support. In addition to creating a regional structure, the merger focuses the business into several key areas.

• The Integrated Service Solutions Division (ISS) focuses on operational support to enhance agent productivity and satisfaction. Core services include:
  • Administrative Support: Streamlining day-to-day operations.
  • Compliance: Ensuring adherence to legal and industry standards.
  • Learning & Development (L&D): Delivering top-tier learning program to help drive professional growth.
  • Agent Experience: Creating a seamless journey for agents through exceptional support.
• Additional agent support Includes in-house marketing support, which provides custom branding, digital strategies and marketing resources, as well as advanced technology solutions to ensure efficient transaction management, client communication and lead generation.

MADISON, N.J. (Apr 1, 2025) — Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), is proud to celebrate the appointment of Oralia Herrera, Broker/Owner of CENTURY 21 TK Realty Inc., as the 2025 National Association of Hispanic Real Estate Professionals^® (NAHREP^®) President. Herrera’s installation at the NAHREP annual Homeownership and Wealth Building Conference in Washington, D.C. last week marks a new milestone in the 20-plus year relationship between the global franchisor and the organization with numerous CENTURY 21^® system members taking on NAHREP leadership roles including 2024 President Nora Aguirre, CENTURY 21 Americana, and 2026 President-Elect Edwin Acevedo, CENTURY 21 Lotus.

A 35-year industry veteran, Herrera has dedicated herself to helping families find their dream home and establish a path to generational wealth through investment opportunities. Her journey within NAHREP began as an active member of NAHREP Chicago, where she served on its board for two years. She then went on to found NAHREP Chicago North, now known as NAHREP DuPage, and continued her involvement on the NAHREP National Board of Directors helping to shape the organization’s direction and mission. As the 2025 NAHREP President, Herrera will help drive the organization forward to advocate for and empower Hispanic homeownership and amplify the voice of Hispanic real estate professionals nationwide.

“I am deeply honored and humbled to take on this new leadership role with NAHREP,” said Oralia Herrera, Independent Broker/Owner of CENTURY 21 TK Realty Inc. “Having been part of this incredible organization for many years, I am excited to continue working alongside our members to advance opportunities for Hispanic professionals in the real estate industry. Together with industry leading brands like CENTURY 21, we will continue to break barriers and create a lasting impact in communities across the country.”

As a leader in Hispanic Consumer Brand Awareness *, the CENTURY 21 brand recognizes the critical role that Hispanics will continue to play in the future of homeownership. In fact, according to the 2024 NAHREP State of Hispanic Homeownership Report, despite a slight decline in the U.S. Hispanic homeownership rate, more Hispanic households own their homes today than ever before. This represents the largest annual increase among any racial or ethnic group for the second consecutive year, accounting for over a third of total homeownership growth nationwide.** With this in momentum in mind, the CENTURY 21^® brand continues to be committed to enhancing representation within the industry. Its vast network of independent agents and brokers, nearly 10 percent of whom identify as Spanish-speaking, are armed with the resources, knowledge and in-language materials to meet the unique needs of today’s Hispanic home buyers, sellers and property investors. 

“As NAHREP celebrates 25 years of leading the charge with the Hispanic community, the CENTURY 21 brand shares in its mission of advancing opportunities for Hispanics within the real estate market,” said Mike Miedler, President and CEO of Century 21 Real Estate LLC. “Especially in today’s climate, it is so important to have organizations and brands out there advocating for access and resources that enable all communities to achieve that dream of homeownership. We are thrilled to celebrate leaders like Oralia, Nora, Edwin and so many others within the CENTURY 21 network who are reinforcing the value that great agents bring to the real estate journey.”

To learn more about the CENTURY 21 brand, please go to century21.com/about-us/contact/media.

* 2024 Kantar Study (Hispanic Audience). The survey results are based on 600 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or,  plan to purchase or sell a home within the next two years) from Spanish, Hispanic, or Latino background/origin. Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-3.2%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 12 – December 2, 2024.

**National Association of Hispanic Real Estate Professionals^®, 2024 State of Hispanic Homeownership Report