Trailblazing with Maria Caivano

June 20, 2025 By C21 Communications

Behind every successful real estate agent is a mentor who believed in them—and few embody that role better than Maria Caivano. As the Director of Agent Development at CENTURY 21 Thomson & Co., Maria has turned her passion for teaching into a powerhouse of agent transformation. With a career rooted in mentorship and a heart for helping others grow, she’s not just shaping agents—she’s shaping futures. In this first feature of our CENTURY 21® Mentor Series, we dive into Maria’s journey, her approach to agent development, and the wisdom she shares with those ready to rise in real estate.

From Rookie of the Year to Trusted Mentor

Maria’s journey in real estate began in 2005, guided by a mentor who left a lasting impression. “I did everything she told me to do and became ‘Rookie of the Year,’” Maria recalls. “At the time, I didn’t realize what an accomplishment that was, but now I look back with pride. That experience shaped my understanding of what a mentor should be.”

With a background in education, Maria naturally gravitated toward mentorship. “Teaching is in my DNA,” she says. “Helping others succeed is just who I am.”

What Makes a Great Mentor?

At CENTURY 21 Thomson & Co., mentor isn’t just a title—it’s a responsibility. Maria and her team carefully select mentors who are not only experienced and consistent in their production but also calm under pressure and committed to servant leadership. “We match mentors and mentees based on personality and background,” she explains. “It’s about creating a connection that fosters growth.”

The Impact of Thomson Trailblazers

In 2024, Maria launched Thomson Trailblazers, a development program designed to accelerate agent growth. The results? A staggering 137% increase in production among participants. “It’s one of the things I’m most proud of,” she says. The seven-week program blends productivity coaching with hands-on business development—covering everything from website optimization and client presentations to expert-led sessions with top agents and industry professionals. By the end, agents leave with a complete, actionable toolkit to elevate their business.

WATCH: Patricia Green on how the Thomson Trailblazers program helped her stand out and succeed with CENTURY 21 Thomson & Co.

The Blueprint for Agent Success

Maria believes that success in real estate starts with the right mindset and habits. “A great agent needs tenacity, a strong work ethic, and a willingness to conquer their fears,” she says. “They must be active listeners and genuinely want to help others.”

To build confidence, agents are encouraged to:

Practice scripting for client conversations
Stay informed by previewing listings and attending broker opens
Check the MLS daily
Participate in company learning events

“Knowledge of the market brings confidence,” Maria emphasizes. “And confidence builds trust.”

Tailored Onboarding for Every Agent

Maria’s approach to onboarding varies depending on the agent’s experience. For seasoned professionals, the focus is on integration—getting them connected with company systems and supporting their existing methods. For new agents, it’s all about foundational training.

“Our onboarding team introduces new agents to tools like the MLS, Supra e-key, and 21online.com,” she explains. “We help them set up their MoxiWebsite^®, upload contacts, and establish a digital presence. Then I step in with CENTURY 21 training and ongoing learning opportunities.

WATCH: Mark Tenenbaum, agent affiliated with CENTURY 21 Thomson & Co. shares how the Thomson Trailblazers program gave him the confidence, tools, and clarity to better connect with clients—and take action right away.

Navigating Today’s Challenges

Maria is candid about the hurdles agents face today. “Inventory is tight due to low interest rates from 2020–2022, and new agents often underestimate how hard this business is,” she says. “The biggest challenge is doing the unglamorous work—making calls, following up, staying consistent.”

To support agents, CENTURY 21 Thomson & Co. partners with outside companies that provide local market insights and lead generating ideas. “This isn’t an easy business,” Maria admits, “but if you stay focused and do the daily work, you will succeed.”

Looking Ahead

As the industry evolves, Maria sees both challenges and opportunities. “Technology is changing how buyers and sellers access information,” she notes. “Agents will always be necessary, but we must adapt. There may also be a shift back to traditional brokerages as agents seek better support and higher splits.”

For her own growth, Maria plans to expand her networking in 2025. “I want to connect with other brokers and managers to share best practices,” she says.

Final Advice for New Agents

Maria’s message to new agents is simple but powerful:

“Come into the office. Join workshops and seminars. Learn from the best. Be flexible and open to change. And remember—your client is not a transaction. Clients are people you build relationships with for years to come.”

Want to learn more?

Connect with Maria Caivano

The post Trailblazing with Maria Caivano first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/mentorseries1/

CENTURY 21 Fine Homes & Estates Magazine 2025 Spring/Summer

June 17, 2025 By C21 Communications

The post CENTURY 21 Fine Homes & Estates Magazine 2025 Spring/Summer first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/century-21-fine-homes-estates-magazine-2025-spring-summer/

Q1 2025 Luxury Market Report

May 1, 2025 By C21 Communications

Introducing the North American Luxury Market Report, produced in collaboration with The Institute for Luxury Home Marketing. This in-depth report offers a detailed look at the latest trends shaping the high-end real estate market, analyzing key metrics like sales prices, volume, days on market, and price per square foot. With insights across major luxury markets, it’s an essential resource for buyers, sellers, and industry professionals alike.

The post Q1 2025 Luxury Market Report first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/luxuryreportq1-2025/

30 Under 30

January 8, 2025 By C21 Communications

The first-ever CENTURY 21^® 30 Under 30 honorees have been announced. This recognition celebrates agents affiliated with the CENTURY 21 brand who excel in production, service, community involvement, and social media. For over 50 years, the CENTURY 21 brand has been a trusted name in real estate, and this new award highlights the next generation of industry leaders. Despite a challenging year, these agents have helped clients navigate the housing market and achieve their homeownership dreams. The 2024 honorees include standout professionals from across the country.

Learn more

Alyssa Christison

CENTURY 21 Asa Cox Homes

“After three years in real estate, this recognition means the world to me because it represents the trust and connections I’ve built with my customers, clients, and colleagues. I’ve poured my heart into this work, dedicating my time to building relationships, and I’m so grateful for the opportunity to continue growing and making a difference.”

Logan Burns

CENTURY 21 Affiliated

“I am extremely grateful to be receiving the 30 under 30 award. It is a testament to the hard work that I have put into my real estate career and motivates me to continue delivering exceptional service to my clients.”

Matthew Mandeville

CENTURY 21 Limitless

“I am deeply honored to receive this award, and I am truly grateful for the recognition of my work. This achievement would not have been possible without the support and encouragement of all the staff at Century 21 Limitless who have supported and believed in me along the way.”

Mallory Bare

CENTURY 21 New Millennium

“Being chosen for the 30 Under 30 recognition for CENTURY 21 is an incredible honor that represents my relentless work ethic, dedication to the business, and passion for serving my clients and community. It’s a humbling and exciting reminder that consistent hard work and a genuine love for helping others creates meaningful and recognizable impact!”

Adam Hayes

CENTURY 21 Broadhurst

“Being named one of the 30 Under 30 in the CENTURY 21 brand is an incredible honor that I’m truly humbled by. It’s a reflection of the amazing clients, mentors, and colleagues who have supported me along the way. Mere words cannot describe how grateful and happy I am to be recognized. I would be remiss if I didn’t take the opportunity to say that without the inspiration and leadership that the President/owner Jamie Broadhurst and BIC Amanda Unerli have given to me for the entirety of my career, I would not be the Realtor I am today.”

Adam Kutchmire

CENTURY 21 LIST with BEGGINS

“Receiving the CENTURY 21 30 Under 30 recognition is a profound honor and a reflection of my passion for this industry. I am very grateful for all of my clients’ trust and support during these challenging years in real estate—it’s their belief in me, along with my business partners and mentors, that makes this achievement possible.”

Christopher Smith

CENTURY 21 Community

“It is a tremendous honor to be recognized as part of the 2024 inaugural CENTURY 21 30 Under 30 program. It is truly humbling and rewarding to see the hard work, dedication, and perseverance I put into every deal and transaction for clients and customers recognized and appreciated. I want to express my heartfelt thanks to my family, friends, clients, the brokerage, the CENTURY 21 brand, and everyone who continues to influence and shape who I am today. This recognition inspires me to continue striving to be not just a great realtor, but a person who uplifts my community.”

Rachel Shealey

CENTURY 21 803 Realty

“Being named to the CENTURY 21 30 Under 30 Real Estate Agents is a humbling achievement that reflects my commitment to excellence and my drive to make a meaningful impact in the industry. It inspires me to continue striving for success and to help my clients achieve their real estate goals with the highest level of integrity and professionalism.”

George Valencia

CENTURY 21 A Better Service Realty

“Receiving the 30 under 30 Award from the CENTURY 21 brand is a Tremendous Honor and Privilege. All Praise, Glory and Credit to God! I am truly Blessed with the Best most amazing clients, as well as Best Team, from my Broker, to my office Manager, our office Staff, our Transaction Coordinator, my Assistant, to all Real Estate vendors involved, without them and their hard work or support, none of these awesome recognitions would be possible. I’m looking forward to a Successful, Productive and Prosperous 30’s! Let’s Go!”

Noah McBride

CENTURY 21 Magnolia

“It’s an honor to be selected for 30 under 30 in a brand that means so much to me. Hopefully it inspires the next person to do something even greater.”

Nicole Isaacs

CENTURY 21 Full Service Realty

“Being recognized as one of the CENTURY 21 30 Under 30 is truly an incredible honor! I am truly grateful for my amazing clients who trust me with their real estate journeys and for the opportunity to keep helping people, thanks to the support and guidance of my incredible office.”

Jordan Barnhill

CENTURY 21 Tri-Cities

“Being named to CENTURY 21 30 Under 30 is an incredible honor and a testament to the hard work and passion I put into helping my clients achieve their dreams. This recognition inspires me to continue raising the bar in real estate and serving my community with excellence.”

Sean Hassard

CENTURY 21 Judge Fite Company

“I’m deeply honored to be named one of the CENTURY 21 30 Under 30. This recognition is a testament to the relationships I’ve worked hard to build, the systems I’ve developed to serve my clients better, and the amazing support from my family and office. It’s inspiring to see how dedication and a focus on quality can drive success and make a meaningful impact in our industry.”

Logan Everett

CENTURY 21 Affiliated

“I am beyond grateful to my incredible family, friends, and all of my clients for entrusting me with their investments. Your continued support through repeat business and referrals means the world to me and has been key to my success in this industry. After countless hours of hard work and dedication, it’s truly an honor to be recognized by the best real estate company in the world. Thank you, from the bottom of my heart, for your trust and encouragement! Here’s to many more milestones together!”

Wendy France

CENTURY 21 Bradley Realty, Inc.

“I am truly honored to have been selected for the C21 30 under 30 recognition. None of this would be possible without the support of my amazing mentors, colleagues, family & clients. Serving is a huge passion of mine and I look forward to many more years to come.”

Jeremy Sifuentes

CENTURY 21 A Better Service Realty

“Being named to the CENTURY 21 30 Under 30 is an incredible honor that highlights my commitment to my clients, community, and the values of excellence in real estate. This recognition inspires me to continue helping others achieve their dreams through real estate.”” – Jeremy Sifuentes A special thanks to my father, Ernie Sifuentes, who has been a part of the CENTURY 21 Brokerage for over 24 years. I’m proud to continue the legacy he started and make him proud every step of the way.”

James Boyer

CENTURY 21 Sunbelt Realty

“I feel immensely honored to be recognized as one of the CENTURY 21 brand’s ’30 Under 30′; this award inspires me to contribute even more to my community, my church, and the profession I am so passionate about. Thank you.”

Melody Burch

CENTURY 21 Toma Partners

Albert Sanchez

CENTURY 21 A Better Service Realty

“This award means so much to me. I feel blessed to have earned my clients trust and I am grateful to Century 21 and their constant support!”

Vanesa Quiroz Sanchez

CENTURY 21 Tri-Cities

“Receiving this recognition is incredibly meaningful to me, both personally and professionally. It represents not just my individual work, but also the support of my clients, colleagues, and mentors who have helped me along the way. It is a reminder of the responsibility and commitment I have to keep evolving and serving my community.”

Emily Ervin

CENTURY 21 Sunway Realty, LLC

“The CENTURY 21 brand has become more than just a part of me, it is me. All of my growth and accomplishments have come from being valued by this company. I am honored and proud. I will strive to make C21 proud as a representative for the 30 under 30 recognition. Thank you to my wonderful loyal clients, my incredible broker Becky Reed, my family, and to C21. I wouldn’t be me, without you.”

Marissa Lightsey

CENTURY 21 Peak, Marking & Associates

“Receiving this honor is a true highlight of my career and means the absolute world to me. I have been with CENTURY 21 since I was 22 years old and I couldn’t be more proud of that. My husband, Daniel Lightsey, and I bought our franchise in July of 2021 from our predecessors who kept this machine running for over 40 years. We plan to do the same. We live in Mexico, Missouri and have two children, James (7) and Ellie (4) who give us the motivation to succeed. Our community means the world to us and we owe so much to our town.”

Jordan Borders

CENTURY 21 Judge Fite Company

Top 30 Under 30 CENTURY 21 real estate agents is an honor I will always treasure. I share this recognition with the amazing families I’ve had the privilege to help and the incredible support system behind me.”

Daniel Miller

CENTURY 21 Ace Realty

“I’m deeply humbled by this recognition. Fostering meaningful relationships and putting people first is at the heart of everything I do; an honor like this just reinforces the importance of being genuine and putting in the work.”

Ryan Paul

CENTURY 21 Ace Realty

“After just 5 years in the real estate industry and nearly $50 Million dollars in sales – being recognized as part of the CENTURY 21 30 Under 30 means that all of my hard work & dedication has paid off! Taking a transaction from listing & showings, to accepted offer to closing and seeing the smiles on my clients faces makes working all of those late summer evenings worth it. Becoming a successful established realtor is all in large part due to the loyalty and continued trust from my family, friends, buyers and sellers. I love what I do!”

Jonathan Lopez

CENTURY 21 Circle

“I’m honored to be selected for the CENTURY 21 30 Under 30. This recognition motivates me to continue empowering my community through education on investment opportunities and building generational wealth, while delivering exceptional service to my clients.”

Caitlin Grisler

CENTURY 21 Platinum Properties

“Receiving this award is a testament to the support and encouragement of my brokers who guide and believe in me, my clients who trust me every day, and my family who is my biggest support system (on those late nights and weekends because we work when our clients need us). I couldn’t do what I do without all of them.”

Kali Foxall

CENTURY 21 Purdum-Epperson, Inc.

“Receiving the CENTURY 21 30 under 30 award is a recognition of my dedication, hard work, and commitment to excellence in real estate. It symbolizes the trust my clients have in me and inspires me to continue striving for success in my career.”

Stockton Miller

CENTURY 21 Scheetz

“Receiving this award is a surprise that only enhances the privilege I have had, throughout the last four years with the CENTURY 21 system of providing my clients with true white glove service! I appreciate my incredible team of colleagues and leadership, who I have to thank for pushing me to deliver exceptional experiences and constantly raise the bar.”

Jose Cruz

CENTURY 21 Triangle Group

The post 30 Under 30 first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/30under30-2024/

Century 21® 2024-11-21 08:00:37

November 21, 2024 By C21 Communications

First steps. First dates. Lazy Sunday mornings. Late-night backyard s’mores.

In the comfort of home, the little moments can feel truly epic. One might say that they even feel like moments of the century. And few things give us greater joy than the little moments at home.

For over five decades, agents affiliated with the CENTURY 21^® brand have been delivering the joy of home for their clients. And in that time, the brand has been synonymous with top-quality customer service and a deep connection with consumers.

Anchored by a new theme line “Dedicated to the joy of home,” the CENTURY 21 brand unveils a new brand campaign, The Joy of Home, which builds on its iconic legacy, reinforcing the brand’s ongoing commitment to excellence. The multi-faceted media campaign – which will span social and digital media, in addition to two iconic Times Square billboards – leans into a more humanized message that celebrates what today’s home buyers are prioritizing: community, connection, and a deeper sense of joy.

The new CENTURY 21 marketing campaign is designed to celebrate the extraordinary service and dedication of the agents affiliated with the CENTURY 21 brand, who play a pivotal role in making homeownership dreams come true for families worldwide. The overall theme focuses on “Moments of the Century,” honoring the joyous moments, whether big or small, that evoke a feeling of home and invites consumers to share their own personal moments via social media. This campaign aims to highlight the unique, emotionally resonant experiences that agents create for their clients, positioning the brand as a source of comfort, trust, and joy.

Known for its memorable gold branding and iconic gold agent jackets, the CENTURY 21 brand has made numerous appearances in pop culture, from Hollywood hits to top television series.

By leveraging iconic elements like the gold yard sign and introducing new, customizable marketing materials, the campaign aims to connect with consumers on a deeper level. It underscores the CENTURY 21 brand’s commitment to delivering the joy of home, reinforcing its position as the most recognized name in real estate and most respected in the industry¹. This approach not only honors the brand’s heritage but also adapts to modern consumer expectations, ensuring continued relevance and leadership in the industry.

Iconic Elements: The campaign incorporates meaningful pieces of the brand’s heritage, such as the gold yard sign post, to connect the past and present in a way that feels relevant and fresh.
Customizable Marketing Materials: The brand’s affiliated agents will have access to a suite of social graphics, videos, printable reports, and more to bring the campaign to local markets.
Video Campaign: The campaign includes a series of videos, including a 60-second ad called “Moments of the Century,” which highlights the joy of home and the special moments that make it so meaningful.
User-Generated Content: The CENTURY 21 brand invites consumers to share their “Moments of the Century” across social media with user generated content highlights as part of the campaign using #JoyOfHome.

“The CENTURY 21® brand has always been about more than just real estate. Consumers trust CENTURY 21 independent agents to guide them in making what is not just one of the largest investments in their lives, but the joyous realization of their homeownership dreams,” said Mike Miedler, President & CEO of Century 21 Real Estate LLC. “We understand that there may be challenges along that road, especially in today’s market, but what lies at the heart of their journey is creating a future for their families. Debuting this campaign in Times Square during the holiday season perfectly captures this sentiment and serves as an invitation for everyone to reflect on the pride, warmth, and connection that comes with owning a home.”

¹Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 – December 1, 2023

The post first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/joyofhome/

Today’s Homebuyers Report

September 13, 2024 By C21 Communications

INTRODUCTION

In recent years, connection to community has felt out of reach for various reasons – and the lack of it has reached a new level of urgency. In 2023, the U.S. Surgeon General released a report on America’s “loneliness epidemic” which revealed that approximately 1 in 2 adults in America experience loneliness caused by social disconnection.

Despite this post-pandemic effect, the excitement and joy of home ownership continues to drive consumers – because buying a home means connecting with a community. With our dedication to helping homebuyers find the joy in homeownership, we’re sharing the results of our eye-opening research on the state of mind of today’s homebuyers and what is impacting their purchase decisions, including the ways they seek and prioritize community and connection in the process.

We at Century 21 Real Estate are excited to work alongside agents affiliated with the brand and their clients to realize their desires for community and connection.

Methodology
Century 21 Real Estate commissioned Ipsos to conduct an online survey of Americans ages 18-64 who are recent or intending homebuyers, defined below. The starting sample for this survey was a nationally representative group of n=6,020 U.S. adults ages 18-64. After screening, a total of n=1,041 recent and intending homebuyers completed the survey (n=500 and n=541, respectively), with samples among Hispanic (n=270), Gen Z (n=279), and Millennials (n=390). The survey was offered in Spanish as well as English. Qualified respondents fall into one of two categories:

Purchased a new primary residence in the past two years. Those who purchased a motor home are excluded.
Intend to purchase a primary residence in the next twelve months.

While many Americans feel it’s very important to have a connection to their local community, this connection matters more to recent/intending homebuyers.

Despite the current state of the real estate market, the emotions of recent homebuyers are predominantly positive.

“A sense of belonging and having a place to call home is very important. Everyone wants to feel like they belong to a community.”
ARICA RUCKER
Broker/Owner
CENTURY 21Rucker Real Estate
Charlotte, NC

Recent buyers, across generations, are feeling positive about the buying process, but some uncertainties remain

Overall, many homebuyers are feeling mostly positive. There are some small, but interesting, differences between the positive emotions felt by different generations of recent homebuyers.

Recent Gen Z homebuyers, in particular, reported slightly higher rates of joy and gratitude and a lower rate of hope versus all recent homebuyers.

Recent Millennial homebuyers reported the highest levels of happiness and hope. However, rates of anxiety (24%) and uncertainty (20%) are affecting all recent homebuyers, with slightly lower rates for younger generations. This gives agents a role in supporting positive experiences for homebuyers by providing guidance to address concerns and ease uncertainties.

Recent/intending homebuyers prioritize space, lifestyle, and being close to their existing community over economic considerations

While space and lifestyle considerations prompt many people to move, so does being close to their existing community of friends and family. What’s more, lifestyle and community considerations are even greater than the percentage moving for economic reasons for homebuyers overall.

Interestingly, men skew higher for a desire to be closer to friends and family than women.

A dream home is more than just a house, it’s being in your dream community.

88% of recent/intending homebuyers are willing to compromise on elements of their dream home to be in a community that is “perfect” for their household – especially for those with kids in the home.

“Community means home. The walls around them and the roof over their heads gives security, but how they live is wrapped up in the community that surrounds them. The people, activities, locations… where we live, work and play brings us connection and a sense of belonging.”
STEPHEN VOTINO
Broker/CEO
CENTURY 21 Triangle Group
Raleigh, NC

Recent/intending homebuyers plan to help create their communities with open minds and diversity

Today’s homebuyers, particularly Millennials, are not just choosing communities they will enjoy living in — but communities where their families can thrive and where they can make a difference.

Recent/intending homebuyers are openminded and inclusive. 90% do not consider political affiliation to be a barrier to building community with those around them, and 92% want to be in a community that embraces diversity.

Though the overall trend across generations is to come together with neighbors despite differences (90%), Gen Z (85%) has more in common with older generations, with their level of agreement to the statement “I want to build community with my neighbors regardless of their political beliefs” than Millennials (94% agreement).

Recent/intending homebuyers plan to participate in their communities via civic engagement or entrepreneurship.

The role of a real estate agent is critical to finding and making connections in the right community. Agents need to act as community stewards who understand their homebuyer’s wants, needs, and desires — and help to keep positive emotions high.

Today’s homebuyers want agents who not only can help them with the buying process but also know the ins and outs of communities deeply enough to predict where they’re headed in the future.

Also, the fact that 65% of intending homebuyers rate “getting involved in local community after they move” as “very important” (versus 53% of recent

homebuyers) may signal that recent homebuyers can face challenges when it comes to new community involvement. This presents a prime opportunity for agents to help recent clients get to know their community better after moving in. It also highlights the importance of agents being active in the communities they serve, which is something we’re proud to see with CENTURY 21 independent agents and brokers.

An agent’s connection to the community is particularly important to Gen Z. Keeping in line with all recent/intending homebuyers at 92%, 9 in 10 Gen Z respondents feel it’s important for a real estate agent to have a connection to their local community. And at 45%, they are more likely than total respondents (38%) to report finding their agent through a local community connection.

“I participate in various community events throughout the city, and also serve on various non-profits in Tennessee. I try [to] get involved and network in various groups serving our community.”
EVA ANGELINA ROMERO
Broker/Owner
CENTURY 21 Capital Properties
Nashville, TN

“I run a Facebook group with over 10,000 people in it. I am very involved in my church and am joining the board for our local library.”
CHRISTINE S. FARLEY
Associate Broker
CENTURY 21 Topsail Realty
Portsmouth, RI

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© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21^®, the CENTURY 21 Logo and C21^® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Up Next

Read the Hispanic Homebuyer Report

The post Today’s Homebuyers Report first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/todayshomebuyers/

Hispanic Homebuyers Report

September 13, 2024 By C21 Communications

Introduction

Hispanic and other underrepresented homebuyers can often face various obstacles in their path toward homeownership. Despite that, Hispanic homebuyers are a major force in the housing market1: studies suggest that by 2040, 70% of net new homeowners will be Hispanic.

With our dedication to helping homebuyers find joy in homeownership, we’re sharing the results of our research on the state of mind of today’s recent and intending homebuyers and what impacts their purchase decisions. We explore the differences in community aspirations of Hispanic recent/intending homebuyers versus the overall population, the wider homebuying population, and across generations and family composition.

As the first choice that Hispanic consumers would consider the next time they buy or sell real estate², the CENTURY 21^® brand is excited to work alongside the agents affiliated with the brand and their clients to advance Hispanic homeownership in the U.S.

¹ 2021 Urban Institute report “The Future of Headship and Homeownership”

Methodology
Century 21 Real Estate commissioned Ipsos to conduct an online survey of Americans ages 18-64 who are recent or intending homebuyers, defined below. The starting sample for this survey was a nationally representative group of n=6,020 U.S. adults ages 18-64. After screening, a total of n=1,041 recent and intending homebuyers completed the survey (n=500 and n=541, respectively), with samples among Hispanic (n=270), Gen Z (n=279), and Millennials (n=390). The survey was offered in Spanish as well as English. Qualified respondents fall into one of two categories:

Purchased a new primary residence in the past two years. Those who purchased a motor home are excluded.
Intend to purchase a primary residence in the next twelve months.

While many Americans feel it’s very important to have a connection to their local community, this sentiment is particularly true for Hispanic Americans.

WHAT DOES COMMUNITY MEAN TO YOUR CLIENTS?

HOW IMPORTANT IS IT TO THEM?

“I work a lot with Hispanic clients who place a strong emphasis on family and community. They also use collective action as a community. They can organize to advocate for their rights and address issues affecting them – such as education and healthcare. “
EVA ANGELINA ROMERO
Broker/Owner
CENTURY 21 Capital Properties
Nashville, TN

Home is more than the house – it’s pride, community, and connection

For Hispanic recent/intending homebuyers, a new home is a point of joy and pride as it signifies the ability to nurture their/their family’s future within a community.

Compared to all other recent homebuyers, Hispanic recent homebuyers report slightly higher levels of pride during the homebuying process.

This is particularly true for younger Hispanic recent/intending buyers, who report higher levels of both pride and joy.

After moving, 70% of recent Hispanic homebuyers feel a stronger sense of community connection after purchasing their home, versus 65% of all recent/intending homebuyers.

Hispanic Americans are looking for a community where support goes both ways

89% of Hispanic recent/intending homebuyers believe that home is not just your house, but the community you live in. For this group, community looks like a mutually supportive arrangement, where they can make a positive impact and receive help in return.

When asked about the different attributes they look for in a potential community, Hispanic recent/intending homebuyers are slightly more likely to prioritize feeling support, connection, acceptance and hope for the future versus the general population.

Recent/intending Hispanic Millennial homebuyers report slightly higher levels of agreement (versus other Hispanic generations) that it’s important to make an impact on their communities and on the desire to live where their families can thrive.

Quality of life and economic opportunity are priorities

For the Hispanic recent/intending
homebuyer, quality of life and economic
considerations are bigger priorities than being close to family.

Hispanic homebuyers over-index on moving for a better cost of living (+9), and under-index on moving to be closer to family (-11) — potentially indicating that they’re prioritizing the family they are creating versus their family of origin.

Ultimately, the community matters more than the house itself

Hispanic homebuyers believe the community they live in plays a key role in achieving the American Dream for themselves and their families.

They are slightly more likely than general homebuyers to prioritize a dream community over a dream house.

Hispanic homebuyers plan more civic participation in new communities than other recent/intending homebuyers

Being involved in the community is a key part of participating in the American Dream for Hispanic recent/intending homebuyers.

95% of Hispanic recent/intending homebuyers say it will be important to get involved in their new community, and those with children in the home are slightly more likely to plan to get involved than those without.

The American Dream of community takes on even more significance when considering the ways Hispanic recent/intending homebuyers plan on getting involved. Almost a third (32%) say they are or will get involved in local politics, the highest incidence among all respondents. They overindex +6 versus all recent/intending buyers.

This group is slightly more likely to want to get involved by attending local events and to report the desire to get involved in school committees.

Hispanic recent/intending homebuyers are looking for agents who can help guide and support them through the homebuying process with a deep understanding of their cultural needs.

Recent Hispanic homebuyers over-indexed on guidance from their agent (35%) versus other homebuyers (30%) when it comes to getting to know the local community. They also are slightly more likely to look for an agent’s ability to give tips on funding opportunities or grants.

The CENTURY 21 brand boasts a strong presence in the top 5 states with positive Hispanic net migration according to the 2023 NAHREP State of Hispanic Homeownership Report. That in addition to nearly 10% of the CENTURY 21 network speaking Spanish, positions the brand as an unparalleled resource for Hispanic homebuyers.

We look forward to helping this community of individuals grow by better serving their unique needs.

View the Full Report

^2. Study Source: 2023 Ad Tracking Study (Hispanic Audience). The survey results are based on 313 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years) from Spanish, Hispanic, or Latino background/origin. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17- December 1, 2023.

© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21^® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

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Century 21® 2022-07-26 09:32:39

July 26, 2022 By C21 Communications

Eugene F. Pridgett III, owner of CENTURY 21 The Gene Group in Dayton, Ohio, has a long list of roles he’s played: Air Force veteran, stockbroker, software engineer, real estate broker, business owner, husband. Now he can add another – television star.

He was recently featured in an episode of “Military Makeover: Operation Career,” hosted by Montel Williams highlighting Century 21 Real Estate LLC. This special episode explored how the real estate industry and the CENTURY 21® brand provides great opportunities for military service members looking for a new profession as they transition to civilian life.

The CENTURY 21 brand is proud to support veterans who affiliate with a CENTURY 21 brokerage through its exclusive Recruiting America’s Heroes program for newly retired veterans, transitioning veterans, active military, reservists, military spouses and surviving military spouses. Where applicable, participating agents receive up to 40% off the online real estate pre-licensing course, up to 40% off continuing education courses through the CE Shops (in select states) and a welcome gift from the CENTURY 21 brand.

Skills That Last a Lifetime

Gene enlisted in the Air Force after college, specializing in avionics and programming software for F15 fighter jets. “It was my job to get the sorties in the air,” Gene says, which meant being responsible for the jet’s software and fixing things that went awry. He learned skills that have lasted a lifetime – analytical problem solving, quick thinking, working under pressure, teamwork, attention to detail, dedication to serving.

He expected these would translate well to a career as a stockbroker after he left the military, but ironically, it was the sales part that didn’t suit the future real estate broker. “I was too truthful. I’d tell clients, ‘You know, this isn’t a smart move because these fees are crazy. You can’t make the kind of money you’re looking for this way.’ Finance is, obviously, all about the money, but I was more about watching out for my clients’ interests.”

So, he returned to what he knew best, beginning what would become a 20-year career in software engineering for a major aerospace corporation that supported the military. Gene worked in configuration management, ensuring completed software was clean with no backdoors or additional software added in that could create issues.

Looking for a new challenge after two decades, he again turned to those invaluable skills he learned in the Air Force. Real estate had always interested him, so he began investing in and flipping houses. Over time, he developed algorithms to identify the best investment opportunities and how to best evaluate properties. (Because that’s what you do when you’re an ex-military software engineer who goes into real estate.)

What he found was that he loved helping people more than anything.

(Don’t) “Show Me the Money”

“It all came back to that foundation of service, which is what the military is all about – I wasn’t the warfighter, I supported the warfighter. Anything you do consistently over time becomes the baseline, becomes absorbed. Our greatest purpose on this planet is to be of service to others. You never see a
U-Haul following a hearse, because you can’t take it with you. I wasn’t in it for the money.”

So, he earned his real estate and then broker’s license and started his own independent brokerage. As his business grew, the offers started coming in – offers to merge, be purchased, affiliate with a brand. He’d always listen politely to what they had in mind, but he was never interested because they were always just about the money.

“When the CENTURY 21 brand approached me, they talked about a partnership, and that got my attention. My affiliated agents know I’m not sitting in the command quarter making decisions, I’m out on the battlefield with them,” Gene says, peppering his comments with military terms. “The CENTURY 21 brand operated the same way as me. I was talking to the heads of the departments and the president and CEO, Mike Miedler. They have approximately 14,000 offices, but he took the time to get to know me. I could reach out to him if I needed to talk, and that meant a lot. It still does.”

Gene was also attracted to the brand’s 50-year track record and reputation as the most recognized and respected name in real estate¹. “The CENTURY 21 name is known around the world, which makes a big difference. They also had a robust tool set and systems that allowed me to plug in and help me grow my business. I didn’t have to reinvent the wheel and I didn’t have to use any tools that maybe didn’t align with my approach.”

Military – The Making of a Good Agent

Gene has seen from experience that veterans often make great real estate agents because of their transferable skills. Both the military and real estate are all about service and working toward the greater good. Veterans are dependable and value consistency, so they seek careers with systems and processes in place that create predictable outcomes. They’re very goal oriented and excellent problem solvers. They’re used to quality training so they can continuously improve and grow their skills. They want a reliable source of correction when things start to go off track, so they’re very coachable. They thrive in environments where they work alongside leaders who want to contribute to their success for a mutually beneficial outcome.

“A diamond is coal – the only difference is pressure. Veterans have just been under different pressures. That’s not saying the diamond is better than the coal, because the coal will heat your home. It’s just that we need to be in a different setting to be our best. And I think real estate is that type of setting.”

While he doesn’t specifically focus on recruiting veterans, they naturally find their way to him based on his proximity to the Wright-Patterson Air Force Base. But he says most of his military-related agents are actually military or veteran spouses, which he considers to be veterans, too. “When your spouse is active duty, you are, too. You’re part of the squadron.”

Hungry and Humble

CENTURY 21 The Gene Group currently has 40 affiliated agents in Dayton and four in Cincinnati, with another 30 in the queue waiting to affiliate. But he’s very selective about who he chooses to partner with.

“They have to be hungry and humble. When I meet with prospects, I tell them real estate is work, it’s effort. You have a great responsibility and there will be challenges. But you’re the one that helps clients work through the emotions of buying and selling a home. You are their trusted advisor, and you have to be committed to that.”

Gene lives by three rules, both in business and in life:

Do what’s right because it’s right.
Trust can’t be granted – it must be earned.
Give more than you expect to receive.

“If you’re not in alignment with these, you won’t be a good fit for my brokerage.”

Many of the agents Gene affiliates are new to real estate, which is by design because he can mentor them on the right way to do things. He developed an onboarding system that helps agents move from “green to gold” quickly. There’s a team that walks them through the affiliation process, helps with the paperwork, orders business cards and guides them on all aspects of real estate. His goal is to remove obstacles and decision fatigue, so they remain excited about their new profession and do not become overwhelmed.

He also plugs them into everything the brand offers, from C21 University® to the marketing and productivity tools. “If they want to go into commercial real estate, build a team – whatever direction they want to head in, I know the CENTURY 21 brand and I can help them.”

Working with agents and supporting them as they build a business has been a perfect match with Gene’s focus on service. “I’ve always met sales milestones and that’s been great. But helping an agent make an income she never thought was possible, enough to take her kids to Disney World – that means so much more to me.”

According to the National Association of REALTORS®, the typical agent handles 9-10 transactions a year². “Those statistics are based on the wind shear agents face. But what if I could take that wind shear away? That’s what I’m trying to do – create an environment where challenges are minimized so agents can grow faster and go farther with the right systems and tools. My philosophy is, ‘If you want to go fast, go it alone. If you want to go far, go with a team. If you want to go real far and real fast, go with us!’”

Wind shear… Spoken like a true aerospace engineer.

Serving Those Who Serve

The Realogy Military Rewards program, available through Anywhere Real Estate Inc. (formerly Realogy Holdings Corp.), the parent company of Century 21 Real Estate LLC, supports military and veteran family homebuyers and sellers by offering $350-$7,500 in cash back³ after closing when they buy and/or sell a home with a participating agent, based on the home sale and/or purchase price.

CENTURY 21 The Gene Group is also invested in supporting members of the military who are relocating to or from the Wright-Patterson Air Force Base. Gene believes having a veteran leading the agency adds a level of confidence because they know he understands their unique challenges.

Gene’s team has a special process in place to help military clients with a PCS (permanent change of station), who typically have a very limited time to find a home and a tight deadline to move. Prior to the client arriving, they have several phone conversations to understand their needs and aspirations. The agent blocks several days off and prepares a showing execution plan so properties that meet their criteria are lined up and ready to view. His team shows them how to apply for VA financing, walks them through making an offer, and ideally, they leave with a contract so there’s one less thing to worry about.

Gene quotes Chaka Khan lyrics to illustrate his relentless approach to service, whether it’s to relocating military families, non-military clients or agents: “Through the fire, to the limit, to the wall.”

And that perfectly sums up how Gene rolls.

¹ Study Source: 2021 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%.

The study was conducted by Kantar Group Limited (formerly Millward Brown), a leading global market research organization, from November 9-27, 2021.

² 2021 National Association of REALTORS® Member Profile.

³ The cash back bonus is offered in most states. In some states, a gift card or commission reduction at closing may be provided in lieu of the cash back bonus. The program is not available for employer-sponsored relocations or transactions in Iowa or outside the United States. The cash back bonus is not available in Alaska and Oklahoma. In Kansas and Tennessee, a MasterCard MAX gift card will be issued. In Mississippi, New Jersey, and Oregon, a commission reduction may be available at closing. The cash back bonus is only available with the purchase and/or sale of your home through the use of a program-introduced real estate agent. The actual amount you receive is based on the purchase and/or sale price of your home. The program award is not available in certain transactions with restricted agent commissions (including many new construction, For Sale by Owner, or For Sale by iBuyer transactions). Your assigned agent can help you identify any transactions where the award would not be available. All real estate commissions are negotiable. Other terms and conditions may apply. This is not a solicitation if you are already represented by a real estate broker. Please check with a program coordinator for details. Program terms and conditions are subject to change at any time without notice. Additional terms, conditions, and restrictions apply.

©2022 Century 21 Real Estate LLC. All rights reserved. CENTURY 21® and the CENTURY 21 Logo are trademarks of Century 21 Real Estate LLC. The CENTURY 21® System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is #F186. Century 21 Real Estate LLC, 175 Park Avenue, Madison, NJ 07940.

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Defying Mediocrity is Game Changing

June 3, 2022 By C21 Communications

21 Years with the CENTURY 21® brand

When Jamie Skeen boldly purchased his town’s largest brokerage after fewer than two years as an agent and just two years out of college, some thought he was crazy. But this game-changing move kicked off an illustrious professional path as the broker/owner of CENTURY 21 Legacy in Northeast Tennessee.

In his (quite fittingly) 21^st year with the CENTURY 21® brand, it’s no surprise that Jamie has been named to the 2022 RealTrends Game Changers list. Honoring those who have dramatically grown their brokerage in the past five years – a time when the real estate industry was shuttered by a global pandemic and the virtual halting of the economy – Jamie significantly grew his brokerage.

CENTURY 21 Legacy is nestled in the Appalachian Mountains of Northeast Tennessee, boasting 10 offices that stretch from Athens, just north of Chattanooga through Maryville to Knoxville, the tourist meccas of Gatlinburg, Pigeon Forge and Townsend, and up to Greeneville, Johnson City and Kingsport, just south of the Virginia border. A Greeneville native, Jamie is passionate about the local communities and the picturesque mountains, which he explores on his two American Quarter horses.

Starting with just 24 agents in 2003, CENTURY 21 Legacy has skyrocketed to 330 agents. Last year, CENTURY 21 Legacy was the #1 CENTURY 21 company in Tennessee in units, and the #8 CENTURY 21 company in units in the US.

Defying Mediocrity is Game Changing image 1

Best Thing That’s Ever Happened to My Business

After acquiring the former CENTURY 21 Billy Williams & Associates, Jamie continued to sell real estate personally while managing his growing brokerage. Just five years into business, the subprime mortgage crisis hit, forcing him to quickly change his priorities. He found the most crucial need was coaching nervous agents on how to handle the challenging market and recession. But in crisis, he found a new purpose. He quit personal production and began devoting all his time to running the brokerage and providing the services, coaching, tools and training agents needed to handle the challenging market and recession. Ensuring agents had the ability to be relentless and succeed became his top priority.

“It was a tough time, but it was probably the best thing that’s ever happened to my business. I realized I couldn’t continue to run a company that size and continue to sell. You get to the point where you ask yourself: am I going to work in my business or on my business? It was a big change in mindset, but I knew I couldn’t do it all and do it well.”

Jamie’s experience has taught him that each market has its own unique set of circumstances. In 2008, inventory was high and sellers were desperate, but there were few buyers. Today, buyers are plentiful but exhausted by the low inventory, and competition for listings is fierce. Despite the two markets being almost complete opposites, the impact on agents can be quite similar.

“Regardless of how the market is performing, agents want the same things — support, services, more leads, better training and a beneficial split.”

That’s when working with the CENTURY 21 brand, the most recognized name in real estate and the most respected brand in the industry* is invaluable. Jamie shows agents how the C21® brand offers quality leads, industry-leading tools that help agents work more efficiently, as well as valuable support and coaching, which agents can use to significantly impact their success. In the end, Jamie knows these resources can position an agent to relentlessly manage any market.

One Big Family

After 21 years with the CENTURY 21 brand – considerable longevity for any broker, but especially one who joined so early in his professional – Jamie says it’s had a tremendous impact on his business.

“It’s like one big family. From the brand team to the brokers, they care and are always willing to help. From day one, I’ve had great learning opportunities and the support to help me succeed as I grew in my profession. I can still call the brand team or other C21 affiliated brokers, and they’re always available to offer advice and answer questions. The C21 brand has given me what I need, and the collaboration has helped me so much.”

Jamie particularly values the sharing culture, especially among the broker/owners. From the start, he focused on building relationships with larger C21 affiliated brokers to ask questions and hear their perspectives on challenges and opportunities. It’s something he continues today, and he also readily passes on what he’s learned to other brokers who are starting out.

Creating a Legacy

Throughout his professional growth, Jamie’s business philosophy has been simple – do the right thing.

“When you focus on doing the right thing for your agents to succeed, consumers will achieve their homeownership dreams. By running a business based on solid ethics, you usually win in the end.”

It’s clear that giving back is baked into the brokerage’s DNA. Jamie created a ”Leaving a Legacy” fund, which enables agents to contribute part of their commissions as a charitable donation, and Jamie matches a portion. At the end of the year, part of the fund is donated to Easterseals by the brokerage — the CENTURY 21 brand has supported Easterseals since 1979. Then each office gets to choose a local community charity to donate the rest of the funds raised, so they make a local impact.

Through this program, CENTURY 21 Legacy is the #1 contributing CENTURY 21 company in Tennessee for Easterseals and has donated more than $200,000 dollars to Easterseals and local charities since 2017.

With CENTURY 21 Legacy’s focus on giving back, you might assume the name CENTURY 21 Legacy was chosen because Jamie wanted to create a legacy of charitable giving. But it was actually inspired by the previous owner.

“Billy Williams was someone I really looked up to. He was one of the first brokers in Tennessee to start a franchise, the president of the Tennessee Association of REALTORS® and was always just the most professional, progressive guy. I saw he was leaving a legacy in our community, the real estate industry and within the CENTURY 21 network, and I wanted to continue that legacy.”

It must be working, because Billy’s son, Mark Williams, remains affiliated with CENTURY 21 Legacy and is a top-producing and CENTURY 21 Hall of Fame agent. “He’s just as solid as his dad, too.”

Jamie has a message to any brokers considering becoming a CENTURY 21 franchisee: “This is probably the number one move you can make for your business. The level of support is incredible, and the tools and systems will make a significant difference.”

Would he ever consider leaving the C21 family? Jamie admits that during one renewal, he did shop around with other brands, and he’s glad that he did.

“It was an important business decision, so I wanted to make sure that I was making the right choice. And what I found just reinforced that I was in the right place. There was no comparison, so I ran back and renewed. I didn’t really realize how far ahead the C21 brand was, until I looked!”

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Robert Hirsch 2020’s- It’s a trusted name, and we’re cutting edge.

September 8, 2021 By C21 Communications

If you’ve been following our series, we’ve been revisiting each decade, since the start of C21. We’ve strolled through the ‘70s, ‘80s, ‘90s, the ‘00s, and we are wrapping up with 2020 and beyond. We’ve accomplished so much, as a brand, and we’ve been celebrating our 50^th, with our #relentless affiliates who continue to defy and deliver, day in and day out.

We spoke with Robert Hirsch of CENTURY 21 Downtown in Baltimore, Maryland and he began to share his sentiments on how impactful its been, is, and will be, as a CENTURY 21 Real Estate agent. We’ll be honest. We had no intentions of speaking so futuristically with Robert but once he began to share his thoughts of where the brand is going and what it means for him, well, keep reading.

Joining the ranks of our #relentless in 1975, Robert has been with CENTURY 21 Real Estate for his entire career.

“I never imagined you could have a career that would last 45 years.”

Robert says he believes that C21 has provided him with everything he’s needed, over the years to grow his business and it’s survived even through the most challenging times of real estate. He says, with such a trusted name, like CENTURY 21 Real Estate behind you, you’re a player in the game, despite the competition.

As Robert shared the things he remembered most, throughout his career, he talked about every intention the brand has made to remain progressive to help affiliates have an edge in the market. From the gold blazers to being one of the 1^st real estate brands to leverage television for advertising, he recalls a simpler time to when Co-Founders Art Bartlett and Marsch Fisher would personally visit the awards parties, hosted by offices across each region.

“They were approachable. Corporate is still very approachable.”

Over the course of Robert’s 45 years in real estate, he posed a question.

“ The C21 technology makes us a player, right off the bat. Are you brand new? You’ve got all these resources.

Why reinvent the wheel, when you don’t have to?”

Robert Hirsch 2020's- It's a trusted name, and we're cutting edge. image 1

When he started as a small office with two dozen agents, he realized he was surrounded by other real estate companies who were larger and who had been around longer. Robert says, because he was with C21, he had all the print material, support, and marketing collateral he needed, which he says, made him equal to the companies that had a dominant market share. He didn’t have to invent a mailout or a door-hanger. Robert says, this was a game-changer, and it made him a player.

Robert believes that because the brand has always worked to stay ahead of the curve, with technology, it’s given him an edge and that same edge will take his business to the next level.

“It’s a trusted name, and we’re cutting edge. You still have to talk to people, despite things like social media and things becoming generally electronic. When people see C21, by your name, people will talk to you because it’s a nationally recognized name.”

Even when recruiting new agents, Robert shares his sentiment on the direction the brand is going with leveraging the latest technology.

Robert Hirsch 2020's- It's a trusted name, and we're cutting edge. image 2

“C21 is cutting edge and I press this in recruiting meetings. I tell potential recruits that we are a high-tech organization. I mean, you can access our tools, courses and, technology from your bedroom. That is our culture today. It’s become a selling point in how new agents will be able to leverage C21 technology right from where they are.”

Robert believes that as new technology emerges, CENTURY 21 Real Estate will remain ahead of the curve, for the industry. In continuing to take on the latest advancements, and making them available for affiliates to access them, wherever they are, is the leverage, Robert believes, makes CENTURY 21 Real Estate the brand that can take your business to the next decade and beyond. #OurBrandofRelentless

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