Your listing is your first impression. Taking the time to make sure it is compelling and enticing to potential buyers is the best way to increase the odds that your property will sell quickly. Here are tips for writing an effective real estate listing.
● Have a strong headline and opening: Besides the photo, the first thing that’s going to catch someone’s attention is the headline. It should be concise, while also pulling the reader in to learn more. Use the headline to highlight the price, unique features, or any other strong selling points. Make sure the first sentence also hooks the reader. Include a handful of the home’s key features and anything else notable that will make it stand out. Get to the point from the beginning or else you’ll lose the buyer’s attention. Readers want to know right away if the home fits their criteria.
● Watch your word choice: Avoid over-used terms and consider these buzzwords instead: “light,” “beautiful,” “fixer-upper.” Stray away from less enticing words like, “clean,” “quiet,” “move-in condition,” or “value.”
● Don’t exaggerate: There’s a fine line between selling and over-selling. Most people know hype when they spot it. Feel free to use creative language, but make sure to stick to the facts. Be precise about location and amenities.
● Be specific: Don’t leave anything to the imagination. If there’s maple or granite, be sure to point it out (especially since homes with these words in the listing tend to sell better). Avoid vague adjectives like “charming,” or “lovely.” If you use the word “spacious,” make sure to back it up with details on the square footage.
● Keep it concise: Less is more. Buyers don’t want to read a novel about the property. In fact, they’ll likely be tempted to skim the listing. Try to keep copy under 250 words maximum. Use bullet points if you can to make it as easy as possible for the reader to gather all of the important details (location, number of bedrooms, number of bathrooms, school district). Give just enough information to tempt buyers but leave them wanting more.
These tips may speed up your home sale process.
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