Instagram is a social media platform that allows people to share and edit photos. More than 100 million people use Instagram every month, making it a valuable space to engage with potential, current, and past clients. Use Instagram to showcase listings, promote your personal brand, and generate leads.
Here are a few best practices for Instagram.
1. Optimize Images: Instagram is a visual platform so the most important best practice is that the images are visually appealing. Whenever possible, take photos when there is natural light and take photos that are clear and focused. One of the unique features of Instagram is the ability to edit photos. Users can apply filters and make advanced edits to components like brightness, saturation, contrast, and warmth. There is also wide variety of third party editing tools such as Snapseed and Afterlight. These apps provide even more editing tools and features.
2. Utilize Hashtags: If you caption your photo with a hashtag such as #RealEstate #Listing or #HouseForSale, your followers will able to click it and track all photos captioned with that hashtag. Using hashtags is an essential and necessary part of boosting engagement and creating a following on Instagram. It allows people to find and follow you in a simpler way. People can also search for hashtags and photos will come up in search. This is a great way to get noticed as a user!
3. Engage with Followers: Follow and engage with other users. You can find people to follow by searching hashtags that interest you. Once you’ve followed people engage with them by liking posts and leaving meaningful comments.
4. Analyze Timing: Timing matters on Instagram. There are times of the day when your community is more active. It is important to know when your followers are online so you can interact with them and, hopefully, get more engagement on your photos. Most communities are more engaged at night so consider posting pictures in the evening. You can track your most engaged time of the day by using Iconosquare, a website that analyzes your Instagram statistics.
5. Create Videos: Videos are a newer feature to come to Instagram. You can take a short video tour of your listing to give buyers a look before even entering the home. If they like what they see, they can contact you immediately to set up a time to meet. Potential clients may also be so impressed with your innovative new media skills that they will call you when they are ready to buy or sell a home.
6. Promote Posts: Share your photos on social media platforms like Facebook, Twitter, and your blog to create maximum engagement and exposure.
7. Use Instagram Photo Maps: When posting a photo to Instagram, you have the option to add location, essentially adding it to your photo maps. The photo will show up on an actual map, allowing your followers to see where you have taken the most photos. This will allow you to show your knowledge of certain areas and neighborhoods and the exact location of any listings.
Now that you know these best practices you can apply them and grow your Instagram following. Interested in learning more about how social media can help your career? Read our best practices for Twitter, Pinterest, and SEO.
Recommended Reading:
-Productivity Tips for Working from Home
-Picture Perfect: How to Take Great Photos of Your Home
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