Facebook has become a worldwide social media phenomenon. As of June 2014, the network has 1.28 billion monthly active users. Use these tips to build your following and, ultimately, help generate new business.
1. Post helpful content: Some may think that a professional Facebook page would be used simply to promote yourself and your work, but similar to our Twitter tips, that’s not the case. Offer your followers something that they won’t get from another real estate agent. You are an expert in your field so show it; post helpful tips about buying and selling homes and other resources. This will show that you care about your followers and are a thought leader.
2. Complete your profile: Before a Facebook user clicks “Like” they will check your profile to make sure the page is qualified and worthy of appearing on their news feed. Don’t skimp on any section of your profile, from website and contact links to locations – it’s important not to leave anything out.
3. Use pictures and videos: Users respond better to photo posts; 93% of the most engaged posts on Facebook are ones that contain photos. Posting photos of a listing or posting infographics can boost your engagement and keep followers coming back to your profile.
4. Join real estate groups: Connecting with others in your field is always a good idea. Take advantage of the wide range of users and do some online networking. Join real estate agent groups to network and learn something new. The only way to grow and exceed your own expectations is to learn from others who may be more experienced. Networking through Facebook can lead to new clients, agencies or even a mentor.
5. Schedule your posts: You’re not always going to have time to be on your Facebook page constantly updating your status. Use the Facebook scheduler tool to schedule posts in advance. It’s reported that the highest engagement time is between 1pm and 3pm and that engagement is 18% higher on Thursdays and Fridays. Consider scheduling your posts for these times until your page has been up long enough to determine the days and times for the highest engagement.
Use these best practices to promote your business on the most popular social media network. If you want to learn even more about growing your social media following, read our best practices for Instagram, Twitter and Pinterest.
Recommended Reading:
-Tech Talk: 5 Apps for Real Estate Agents
-6 Simple SEO Tips for Real Estate Agents
-Productivity Tips for Working From Home
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