Use blogging and basic SEO tips to grow your real estate business.
SEO seems overwhelming but there are simple steps you can consider taking to increase site views and, potentially, leads.
Here are six key tips:
1. Keywords: Keywords are the terms that people will search to get to your blog. Use popular real estate terms such as: home, selling, buying, real estate, homeowner, home buyer, and real estate agent.
2. Titles: Your blog posts should have titles that make people want to click and read your post! Write catchy and intriguing blog post title and use keywords so that people know what the post will be about. A good title might be: 10 Expensive Mistakes First-Time Homeowners Make. Make it clear what the person will find when they click the link – you will be rewarded for having people stay on your site instead of leaving right away.
3. Links: You should use both internal and external links. Internal links direct readers to other blog posts or sections of your website. You will be rewarded for having a site that is seen to be relevant and useful – one way to do this is to link to external sources because doing so provides more information and context for the reader. Be sure the reader knows they are going to an external source that you did not author. You are also rewarded when other sites list your blog as a source and link to your posts. A permalink is a link to an individual blog post. You should have a keyword early in the title. The permalink is optimized for SEO not readers so it can be something simple like real-estate-mistakes. Put hyphens in between words.
4. Images: When people do a Google Search for images your images may come up in results. Increase your chances at coming up in search results by having detailed image titles and alt text. Your image title should be a good description of the image. For example, instead of naming the image File 1 or something generic, name it with the same name as your blog post or something descriptive about the subject matter of the image. If people Pin directly from your site the title of the image will be the caption on Pinterest. Alt text provides Google with more information about the image. Your Alt text should be a short description of the image, for example, blue house for sale.
5. Be social: Set up social media profiles for your blog or company and publicize your posts on your social media channels so that people can find it and start reading!
6. Content: The most important SEO tips don’t involve titles, tags, or links. The best way to increase your SEO is to consistently write original content that provides value to your readers. You will have more information that will come up in search results and you will create a loyal following of people who come back over and over to read your posts and learn from you!
What are your favorite SEO tips?
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