Tips Archives - Page 4 of 4 - CENTURY 21 MarketLink Realty

5 Simple Twitter Tips for Real Estate Agents

May 20, 2014 By CENTURY 21

Twitter is not just a tool for posting selfies and oversharing. It is a valuable tool for business owners. Twitter is a noteworthy resource for increasing brand awareness, sharing pertinent information, and generating business. Use Twitter to generate leads, to position yourself as a thought leader, and to ultimately close sales.

Helpful Terms:

-Profile: Your profile consists of your photo, bio, and location. A good bio explains what you do and what you are interested in – a challenging feat with only 140 characters!

-Handle: You handle is your Twitter username. Shorter handles are usually better due to Twitter’s 140 character limit.

-Timeline: Your timeline is a chronological list of all of the tweets written by the people and brands you follow.

-Mentions: If you write a tweet that contains someone’s handle, but you don’t start the tweet with that handle, then it is called a mention. A mention is visible to those who follow you.

Example: Did you read the lastest @Century21 blog post? It has lots of great tips for first time homebuyers! [link] #RealEstate #Advice

-Replies: If you start a tweet with someone’s handle, it is called a reply. The only people who will be able to see it in their timeline are people that follow you and the person or people that you are tweeting to. If someone clicks on your profile they will be able to see both your mentions and your replies.

Example: @Century21 I also recommend that homeowners light the fireplace or candles at open houses to make the home inviting. #RealEstate

-Retweets: Whenever you retweet someone else, their tweet will appear on your profile and will be visible to your followers.

-Favorites: A favorited tweet is the equivalent to a Facebook “Like.” Favorited tweets won’t appear on your timeline, but others can view what you favorite by clicking on the “Favorites” tab on your profile.

-Hashtags: Hashtags are keywords used written with the # symbol to track and find specific topics, phrases, events, and more. Click on them to see what other people are saying!

Here are five beginner tips to get you started!

1. Write a descriptive profile: What do you want your audience to know about you? Use this space to give a short yet clear description of who you are and what you do.

2. Use Twitter search for social listening: Use social listening as a focus group. Learn what other realtors and potential clients are talking about. This will also help you to determine what you want to discuss when you start Tweeting. You may want to search terms like: real estate, realtor, interior design, home, sell your home, moving, and homeowner.

3. Use relevant hashtags: Now that you’ve learned about what people are talking about, join the conversation! Write Tweets about new listings, blog posts you’ve written, articles you’ve enjoyed, and tips for other agents. You can use the same search terms as hashtags. For example: #realestate, #interiordesign, #home, #sellyourhome, #moving, and #homeowner. Search hashtags by clicking on them in someone’s tweet or entering the hashtag into search (#realestate).

4. Follow and engage with industry influencers: Twitter makes it easy for you to learn from others in your industry. You can find people to follow by using search or Twellow. Twellow is essentially a Yellow Pages for Twitter! Click categories and choose a category you are interested in.

Once you choose a category, you’ll be able to see a list of people that you might be interested in following. Read the person or brand’s bio, see their follower count, and look at their location. If you like what you see you can follow them directly from Twellow!

5. Share relevant content that is not your own: A good rule to follow is the 80/20 Rule. According to the 80/20 rule, 20% of what you share should be related to your brand and 80% should be engaging with other brands, influencers, and Twitter users or sharing content that is not your own. Share your listings, blog posts and resources on your site 20% of the time and focus the rest of your time on engagement and sharing other industry relevant news. This approach will not only help you learn more, but it will also help position yourself as a thought leader.

Now you are ready to set up an account! One added benefit is that this approach will help you to reach Millennials. Millennials use Twitter for news, tips, resources, and conversation. Millennials are also often first time homeowners and, if you market yourself on Twitter effectively, they are likely to turn to you when they are looking to buy a home.

Stay tuned for more social media tips and advice.

Syndicated via Century 21 Blog. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/KgpiLYlQDVY/

We Asked, You Answered: Tips for First Time Homebuyers

April 17, 2014 By CENTURY 21

Buying a home for the first time can be difficult and overwhelming! You have to find a home you can afford and a home that you and your family love. There are so many factors like the price of property taxes, the school district, the crime rate, mortgages, and whether or not the home is a “fixer upper.” We posted a question on our Facebook page asking for your best tips for first-time homeowners. Read advice from CENTURY 21^® Agents and clients.

Here are five tips for buying a home for the first-time:

1. “Be realistic about what you can afford and what the home will look like within your budget. Don’t expect a $150,000.00 home to have all the bells and whistles a $300,000.00 home does.” – Susie F.

2. “Ask your C21^® agent for a reliable & trustworthy lender to get pre-qualified before starting your house hunt.” -Bill C.

3. “Get prequalified. Work with a REALTOR^® to find a great home. Once you find a home you like, visit the neighborhood in the evenings and weekends to see what it is like when more people are around. Check with local police department to find out about crime rates in area. After you have been prequalified, do not do anything that will adversely affect your credit score. Then be prepared to sign and initial a lot of paperwork.” - Audrey M.

4. “Find a GREAT CENTURY 21 Agent, get pre-qualified. Know what you’re looking for, but be ready to give a little if need be on your home expectations list.” -Lisa C.

5. “DON’T buy anything on credit until after you move into your new home.” -Eric G.

For more great tips, check out our Facebook post and buying advice on our site. Buying a home is an exciting milestone in your life. We hope that these tips will help you find your perfect home!

6 Simple SEO Tips for Real Estate Agents

March 31, 2014 By CENTURY 21

Use blogging and basic SEO tips to grow your real estate business.

SEO seems overwhelming but there are simple steps you can consider taking to increase site views and, potentially, leads.

Here are six key tips:

1. Keywords: Keywords are the terms that people will search to get to your blog. Use popular real estate terms such as: home, selling, buying, real estate, homeowner, home buyer, and real estate agent.

2. Titles: Your blog posts should have titles that make people want to click and read your post! Write catchy and intriguing blog post title and use keywords so that people know what the post will be about. A good title might be: 10 Expensive Mistakes First-Time Homeowners Make. Make it clear what the person will find when they click the link – you will be rewarded for having people stay on your site instead of leaving right away.

3. Links: You should use both internal and external links. Internal links direct readers to other blog posts or sections of your website. You will be rewarded for having a site that is seen to be relevant and useful – one way to do this is to link to external sources because doing so provides more information and context for the reader. Be sure the reader knows they are going to an external source that you did not author. You are also rewarded when other sites list your blog as a source and link to your posts. A permalink is a link to an individual blog post. You should have a keyword early in the title. The permalink is optimized for SEO not readers so it can be something simple like real-estate-mistakes. Put hyphens in between words.

4. Images: When people do a Google Search for images your images may come up in results. Increase your chances at coming up in search results by having detailed image titles and alt text. Your image title should be a good description of the image. For example, instead of naming the image File 1 or something generic, name it with the same name as your blog post or something descriptive about the subject matter of the image. If people Pin directly from your site the title of the image will be the caption on Pinterest. Alt text provides Google with more information about the image. Your Alt text should be a short description of the image, for example, blue house for sale.

5. Be social: Set up social media profiles for your blog or company and publicize your posts on your social media channels so that people can find it and start reading!

6. Content: The most important SEO tips don’t involve titles, tags, or links. The best way to increase your SEO is to consistently write original content that provides value to your readers. You will have more information that will come up in search results and you will create a loyal following of people who come back over and over to read your posts and learn from you!

What are your favorite SEO tips?

Syndicated via Century 21 Blog. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/KU3qKfIA98U/

10 Secrets for Making Your Bedroom Feel Larger

March 25, 2014 By CENTURY 21

In the words of David Bowie, you can make a few small “ch-ch-ch-ch-changes” to make your bedroom feel much larger with these ten tips.

1. Use Light Colored Paint: When Women’s Day author Kim Fusaro interviewed Sabrina Soto, one of Target’s Home Style Experts, she learned to paint rooms light colors because, “light colors reflect and multiply light, while dark colors absorb it.” Colors like “cream, beige, light grayish-blue and lavender” are good choices for making small spaces feel larger. (Women’s Day)

2. Incorporate Mirrors: Wall mirrors help to make a room feel larger, and making an entire wall a mirror, will make a room feel like it is double the size! (Lowe’s)

3. Use Sheer Curtains: Interior Designers at Pottery Barn recommend using sheer curtains to, “create an airy sense of openness.” If you would like opaque curtains for privacy and controlling brightness, “use a double rod to layer opaque drapes over sheers.” (Pottery Barn)

4. Combat Clutter: Clutter makes a room look smaller – combat clutter for once and for all!

5. Use Multipurpose Pieces: Use multipurpose pieces such as an ottoman with built-in storage. Other multipurpose pieces include beds with built-in drawers and benches with space for storage boxes. (Nest)

6. Add Extra Lighting: The team at Lowe’s recommend enhancing a small space by using recessed spot lighting, a torchiere light, skylights, and solar tubes.

7. Use a Monochromatic Color Scheme: According to the experts at Lowe’s you should, “use a monochromatic color scheme on the furniture, rugs, and walls.” They recommend using, “different shades and textures of your single color.” (Lowe’s)

8. Paint the Ceiling: The team at Apartment Therapy suggest painting ceilings a light color because, “Generally a light ceiling will allow your eye to pass upward without distraction and give the impression of a larger space, so a light ceiling will make your room seem bigger.” (Apartment Therapy)

9. Buy Large Furniture: Although it seems counterintuitive, having one large piece of furniture as opposed to a lot of tiny pieces will make the room seem airier. (Nest)

10. Utilize Vertical Space:Style at Home’s expert, Lynda Felton, recommends using vertical space. She explains that, “Whether you’re hanging art or shelves, or placing furniture, don’t let vertical space go to waste. Using it is practical, providing a display space for art, for example, and it also draws the eye up, making a space feel more expansive than it actually is.” (Style at Home)

We want to hear from you! What are your tips for making a room seem larger?

Syndicated via Century 21 Blog. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/hEWdpWHu-1E/

Home Decor 101: How to Style a Nightstand

February 24, 2014 By CENTURY 21

Style your nightstand to reflect your personality and streamline your morning and evening routines.

A nightstand is an important component of your bedroom. It is the last thing you see when you turn off your light and fall asleep and the first thing you look at when you turn off your alarm and turn on the light before getting out of bed.

Here is our list of essential items for your nightstand:

1. Reading Lamp: Choose a lamp that fits with the decor style of the rest of your room. For example, if your room can be defined as Art Deco choose a modern lamp and if your room includes Coastal elements choose a lamp design that is inspired by the ocean.

2. Clock: Regardless of your morning routine a clock can help insure that you are on time.

3. Accessory: Add an accessory such as a tray to store the jewelry you wear every day, your favorite candle, or a vase of freshly cut flowers.

4. Picture Frame: Style your nightstand with a picture of loved ones to make you smile when you fall asleep and when you wake.

5. Books: Who doesn’t love reading in bed? Keep a few books at arm’s length.

6. A Notebook and a Pen: You never know when inspiration will strike! Be prepared.

7. Art: Hang your favorite print, photo, or painting above your nightstand to tie the look together.

What recommendations do you have for styling a nightstand? How have you styled the nightstands in your home?

Syndicated via Century 21 Blog. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/F-B9aZqxoi8/

Tips From The Pros: Designer’s Corner

January 14, 2014 By CENTURY 21

Our kitchen and bath design expert answers your questions.

Question: How can I connect my kitchen to the outdoors?

Answer: Try using large, undivided windows. Install one long, tall window above a kitchen sink instead of two smaller openings. Allow at least three inches of “breathing room” around a window, too. Or try including a “garden window,” a small bay window with shelves that gives a three-dimensional feel.

If your kitchen lacks a view or an outside wall, a skylight may be appropriate to flood the space with daylight.

If windows don’t fit in your budget, cut flowers, fruits and vegetables around the room add a fresh feel, as do green plants and herbs. Grow lights, mounted under wall cabinets, do double duty by providing accent lighting, too.

Question: What recent innovations in kitchen surfaces are homeowners finding useful?

Answer: Today’s kitchens are witness to a design switch: the typical homeowner spends more on countertops and less on cabinets. Lower-priced cabinets with a host of door and finish styles have given homeowners the funds to upgrade their countertops.

The options are unlimited. Laminates alone come in a number of brands and hundreds of colors, textures and patterns: modern, retro, traditional, Asian inspired, nature-inspired and even metal. Styles, colors and shapes as well as edging continue to push the boundaries of kitchen design. Although natural granite continues to remain a top choice, trend-conscious homeowners are looking for new options,including a honed or brushed surface that shows fewer smudges and fingerprints.

Engineered quartz, a new market entry, comes with a huge array of colors and textures. Appearance is also more consistent, even as the benefits keep pace with real granite.

Exotic wood countertops come in different thicknesses, shapes and sizes. The wood can run in full-length planks with a face grain, edge grain or end grain boards. Two different woods can even be combined in a checkerboard pattern.

Concrete has moved out of the driveway and into the kitchen—natural, stained or embedded with glass or other products. It’s a great, durable product that takes heat and is easy to clean.

People often forget metal makes a superior countertop, too. Stainless steel can be brushed or enhanced with other textured finishes, and copper, galvanized or even raw steel can substitute for countertops.

Glass counters are best used as serving counters or in areas of light use, but glass tiles are gaining in popularity, particularly for kitchen sinks.

Be sure to consult with a trained professional to guide you in the options best suited to your application.

Exotic woods:
• Zebrawood
• Iroko
• African Paduak
• Wenge (“wen-gay”)
• Antique Heart Pine

Syndicated via Century 21 Blog. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/bg-VMAkTKTI/

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