Social Advertising Archives - CENTURY 21 MarketLink Realty

Community events are a great way to connect with potential clients in the area you serve. For years, real estate agents have set up booths and collected contact information in hopes of finding their next lead. Luckily, social media has provided new ways to make these events even more valuable for both sides. Below are a few tips for using social media to make the next event you attend an even bigger success.

Upcoming Events

Follow town organizations on Facebook and Twitter to learn about upcoming events. Nowadays, many local groups and chapters have their own social media accounts (including the town itself). Aside from traditional outlets like the town website or local paper, social media is a great place to not only learn about upcoming events, but to learn about the residents attending. You can also use social media to advertise your participation at local events and invite others to join you.

Social Network Prep

Before any event, make sure your profiles are up to date and engaging. As you’ll read further down, asking people at events to connect with you through social media is a great way to acquire and maintain contacts. It’s important to make sure your profiles contain accurate information and that the content you are sharing is engaging. Remember, your social media pages should always provide value to your followers (not just around events), but these times can serve as “checkups” to make sure everything is up to par.

On-Site Technology

Use a portable device to share photos of listings, display your social networks, or collect information. Having a tablet or other portable device is an easy and efficient way to to do a variety of things. Using it to display listings allows people to effortlessly browse through multiple homes with your guidance. You can also access your social networks and ask people to take out their phones and follow you right on the spot. Finally, you can use an app on your device as a virtual information sheet—visitors can enter their information easily and you can seamlessly convert it to your database.

Social Connections

Ask visitors to connect with you via social media. As previous sections have alluded to, asking visitors to find and connect with you on social media can help provide more meaningful connections. The key is to choose one network (even if you promote your business on several) and give them clear instructions on how to find you. If possible, politely ask them to do it on the spot to avoid the risk of them forgetting once they leave.

Digital Follow Up

Take photos at the event and post them to your social networks during and after. Posting photos of the events you attend allows current followers to see that you’re actively involved in the community and reminds new followers about the event, and more specifically, your interaction. Photos may also be an additional conversation starter within your social page.

Use these tips to make the most of your next community event.

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This summer the CENTURY 21^® brand celebrated a fourth consecutive win during this year’s advertising awards season collecting a Gold Andy Award, Gold and Silver One Show Pencils and the People’s Choice Award at the Webby Awards for innovative social creative content.

For the past year, the CENTURY 21 social media team has been focused on maintaining the brand’s position as the number one most-trafficked real estate franchise website and providing unique social content that drives conversations and engagement opportunities for CENTURY 21 affiliated brokers and agents.

“These site visits and conversation starters continue to drive brand preference and generate millions of leads for CENTURY 21 professionals,” said Bev Thorne, CMO, Century 21 Real Estate LLC. “This innovative form of social marketing is topical, timely, and centered on the home. It has elevated our brand beyond the real estate category and reintroduced CENTURY 21 affiliated agents to an entirely new generation of home buyers and sellers.”

How is the team doing it? By creating shareable social media moments to be seen far and wide, via a mix of content – photos, memes and videos – across the brand’s most popular social channels like Facebook, Twitter, YouTube, Google+, Instagram and Pinterest.

Throughout the past year, the brand has generated real-time social campaigns celebrating the following:

U.S. Soccer Victory Dance – a video victory dance celebrating each time the U.S. Soccer team scores a goal in the World Cup
Lawn Invasion – A group of lawn ornaments “Fears the Sign” as their neighborhood friends disappear as the CENTURY 21^® SOLD sign goes up in the yards around their homes
Easter – something for the littlest ones in the family, a video with footage of the “real” Easter Bunny outside a CENTURY 21 listing
Valentine’s Day – a little Barry White spirit with love poem videos to set the mood
New Years Day – the launch of the first ever National Stay at Home Day with the help of brand partners Dish and Snuggie
Holiday Season – a video series featuring Gingerbread real estate agents selling Gingerbread homes
Thanksgiving – a custom rock song for Turkey Day, aptly titled, the Tryptophan Slow Jam. Not only is it a 60’s style throwback, but the tune will remain stuck in your head for days
Halloween – a series of haunted house videos with the tagline, “Slightly haunted? Yeah, we could sell that.”
The Series Finale of Breaking Bad – a phony listing of Walter White’s house on Craigslist, chockfull of insider show references, as well as a phone number with a voicemail that asked callers to share their thoughts on the finale
The Royal Baby – a Facebook post welcoming baby George, and their need to upgrade to a bigger place

“I am very proud of the recognition this work has received,” added Thorne. “However, we are not sitting back as we enter the peak months of the 2014 home buying and selling season. The brand is as committed as ever to putting CENTURY 21 affiliated real estate professionals front and center with consumers in more unexpected, clever and highly sharable ways!”

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