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CENTURY 21® Social: Marketing at Community Events

May 29, 2017 By

Community events are a great way to connect with potential clients in the area you serve. For years, real estate agents have set up booths and collected contact information in hopes of finding their next lead. Luckily, social media has provided new ways to make these events even more valuable for both sides. Below are a few tips for using social media to make the next event you attend an even bigger success.

 

  1. Upcoming Events

Follow town organizations on Facebook and Twitter to learn about upcoming events. Nowadays, many local groups and chapters have their own social media accounts (including the town itself). Aside from traditional outlets like the town website or local paper, social media is a great place to not only learn about upcoming events, but to learn about the residents attending. You can also use social media to advertise your participation at local events and invite others to join you.

 

  1. Social Network Prep

Before any event, make sure your profiles are up to date and engaging. As you’ll read further down, asking people at events to connect with you through social media is a great way to acquire and maintain contacts. It’s important to make sure your profiles contain accurate information and that the content you are sharing is engaging. Remember, your social media pages should always provide value to your followers (not just around events), but these times can serve as “checkups” to make sure everything is up to par.

 

  1. On-Site Technology

Use a portable device to share photos of listings, display your social networks, or collect information. Having a tablet or other portable device is an easy and efficient way to to do a variety of things. Using it to display listings allows people to effortlessly browse through multiple homes with your guidance. You can also access your social networks and ask people to take out their phones and follow you right on the spot. Finally, you can use an app on your device as a virtual information sheet—visitors can enter their information easily and you can seamlessly convert it to your database.

 

  1. Social Connections

Ask visitors to connect with you via social media. As previous sections have alluded to, asking visitors to find and connect with you on social media can help provide more meaningful connections. The key is to choose one network (even if you promote your business on several) and give them clear instructions on how to find you. If possible, politely ask them to do it on the spot to avoid the risk of them forgetting once they leave.

 

  1. Digital Follow Up

Take photos at the event and post them to your social networks during and after. Posting photos of the events you attend allows current followers to see that you’re actively involved in the community and reminds new followers about the event, and more specifically, your interaction. Photos may also be an additional conversation starter within your social page.

 

Use these tips to make the most of your next community event.

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Agent Spotlight: Q&A with Deanna Haskett of CENTURY 21® Everest

May 18, 2017 By

 

This month, we had a chance to sit down with Deanna Haskett of CENTURY 21® Everest in Utah. In the interview, Deanna shared her experience as a millennial agent, her advice to first-time home buyers, and her recent experience working with YouTube star, HeyKayli for CENTURY 21’s Adulting series.

 

CENTURY 21: What’s the biggest misconception about millennial real estate agents? How do you overcome these misconceptions?

Deanna: That we’re not willing to work hard. I know that nothing in life is free and I dictate my own success. I overcome those misconceptions by providing the best level of service possible and having repeat referrals from my clients.

 

CENTURY 21: What’s your advice for other millennials looking to find success in the real estate industry?

Deanna: This is a great career, but be prepared to work. You determine how much or how little you make.

 

CENTURY 21: What’s your favorite thing about your job?

Deanna: I love being my own boss and determining my own success.  My success is based on my actions or non-actions.

 

CENTURY 21: How has CENTURY 21 supported you during these early years of your career?

Deanna: I have grown so much by coming to the CENTURY 21 Brand. Before I joined Century 21 Real Estate the most deals I’d done in a year was 13. During my first full year with the brand I closed 40 deals and have a goal to close 60 this year.

 

CENTURY 21: What’s the best way to use social media to attract new clients?

Deanna: I use Facebook to post comments from my clients and share new listings that come up. Make sure to not just make it about real estate though.

 

CENTURY 21: What was it like working with HeyKayli?

Deanna: Kayli was great to work with! She was super sweet and authentic. I enjoyed meeting her and having the opportunity to show her homes. She has a great personality and seems like a lot of fun! She’s definitely someone I feel I could hang out with.

 

Check out Deanna Haskett in HeyKayli’s Home Buying: Must-Haves and Nice-to-Haves video and stay tuned for another agent spotlight next month!

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CENTURY 21® Social: How To Leverage Your Social Networks

May 1, 2017 By

It’s no secret that social media can be a very powerful tool for a real estate sales associates when used in the right way. However, with every social network comes a new set of rules and best practices. To help navigate each one more easily, we’ve created the following list of quick tips specifically for real estate.

 

Network: Facebook

Overview: Facebook is your best resource for reaching the most clients. On it you can share various types of content and reach a more localized audience with the network’s extensive geotargeting capabilities.

 

Quick Tips:

  • Post Your Listings: Tell fans about the home, highlight its major selling points, and post pictures. When sharing a listing on Facebook, it’s important to give it some personality and to make sure you’re not overdoing it. While many people who follow you will enjoy seeing listings, they don’t want their News Feed inundated with them. Your posts can also serve as a place for fans to ask questions about the listing so make sure you are ready to respond.
  • Use Photos: Images on Facebook are much more engaging than text-based posts. The more likes, comments, and shares your posts get, the more they will appear in your Facebook fans’ News Feeds.
  • Share Neighborhood Events: Show off your city. Post about local events in your town. If you’re going to or know about a neighborhood event, tell your fans and invite them to participate.
  • Take Advantage of Geotargeting: Facebook lets you target your ads very specifically. You can use Facebook Ads to give your most important posts some added exposure among users in a desired area. To learn more about Facebook Advertising and geotargeting, check out this blog post.

 

 

Network: Twitter

Overview: Twitter is the best place to share news and updates. Users are looking for quick and digestible information so try your best to keep things concise and to the point—if you can’t say it in 140 characters or less, maybe you shouldn’t say it on Twitter.

 

Quick Tips:

  • Tweet Tips for Buying, Selling, and Moving: Offer advice to your followers by sharing helpful tips about the buying, selling, and moving processes. These tips can include everything from good articles and videos to short and simple ideas.
  • Use Hashtags: On Twitter, using hashtags gets your tweets seen by an audience beyond your followers. Use relevant hashtags to be discovered by those looking for a particular subject matter. For example, use specific hashtags that pertain to your location and more general hashtags that pertain to the industry (e.g. #movingtips).
  • Share Local News: Twitter tends to be a great place for news. If there is something exciting happening in the neighborhood you serve, tweet about it. It will be attractive to potential buyers and keep you up-to-date on local happenings.
  • Use @Mentions to Keep in Touch: Twitter lets you send tweets to specific people. Instead of using the direct message feature, send out a Tweet to congratulate a new homeowner, to thank a local merchant for assisting you, etc.

 

 

Network: Instagram

Overview: Instagram users are drawn to beauty and inspiration. Use this network to show off striking home photography. You can add a few lines in your caption, but try not to say too much and let the images speak for themselves.

 

Quick Tips:

  • Post and Geotag Listings: When posting listings on Instagram, make sure the pictures are appealing and sized accordingly. You can also geotag the location of each listing to make it easier for clients to check out the area on a map.
  • Show Off Your Favorite Homes: Post pictures of some of your favorite homes you’ve sold to give clients an idea of the type of homes you work with—whether that’s a variety or a very specific type.
  • Highlight the Neighborhood: Sharing pictures and information about the neighborhood you work in markets the area to prospective residents and also shows your passion and knowledge of where you are selling homes.
  • Encourage Engagement: Include questions and other calls-to-action in your photo captions to encourage followers to comment. Be prepared to respond and have conversations there.

 

 

Network: LinkedIn

Overview: Aside from being a social network, LinkedIn is a valuable professional networking tool. Save the listings and promotional content for the other networks and focus on marketing your own personal brand to other professionals.

 

Quick Tips:

  • Join and Participate in Local Groups: LinkedIn Groups allow you to use the platform to communicate with other professionals who share interests, work in specific areas, or have other similarities. Use them to communicate and be sure to provide value—remember, this is a network for selling yourself, not your listings.
  • Ask for Referrals: Ask clients and colleagues to give you a referral on LinkedIn. Similar to a traditional referral, this will help potential clients make an easy choice when they’re looking for an agent.
  • Share a Detailed Description of Your Experience: Again, this is the place to sell yourself as a professional. When filling out your profile, be sure to use the Summary section to include relevant education and experience as well as a few facts that will add a personal touch.
  • Network: LinkedIn is a great place to network with other people in the industry. Take some time to see what others are saying and don’t be afraid to share your valuable insight with your network.

 

No matter which social networks you choose to focus on, social media is a great way for you to connect with both clients and peers. What works for some may not work for others, so don’t be afraid to test the waters and see what works for you!

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Agent Spotlight: Q&A with Koi Tasaniyom of CENTURY 21® S.G.R.

April 27, 2017 By

As we approach the height of the spring homebuying season, we had a chance to sit down with Koi Tasaniyom of CENTURY 21® S.G.R. in Chicago. In the interview, Koi shared his approach to the busy spring home buying and selling season and details how his background in business has helped him find success in real estate.

 

CENTURY 21: Tell us a little bit about your career before real estate.

Koi: I worked in the Investor Relations Department of a major Thai commercial bank before coming to the United States in 2006. Once I got here, I earned my MBA from the University of Illinois in Chicago with a concentration in international business and marketing.

 

CENTURY 21: How did you discover CENTURY 21?

Koi: After I completed my graduate studies, I met a Thai woman who owned a CENTURY 21 office in Chicago. That woman was Nancy Suvarnamani, and she initially gave me a job in the accounting department. After a few years, I earned my broker license and become a real estate professional.

 

CENTURY 21: How has your business background contributed to your success as a real estate agent?

Koi: My financial and marketing background has allowed me to help my clients make informed real estate decisions. My MBA has also assisted me in working with investors to find properties that suit their real estate investment portfolios.

 

CENTURY 21: Being from Thailand, do you benefit from the CENTURY 21 Global Network?

Koi: Yes, because the CENTURY 21 Brand has the most recognized global name, the Thai and Asian communities in Chicago feel very comfortable and confident working with a broker affiliated with it.

 

CENTURY 21: Many people perceive real estate as a second career for people later in life, but as we know, this isn’t the case. What would you say to people who think of real estate in this way?

Koi: Myths die hard. It’s difficult to change people’s mindsets. However, the realtor image, at least in Chicago, has undergone a major transformation. As younger people enter the field with degrees in law, accounting, engineering, etc., even those who believe the myth of real estate as a part-time job see the landscape changing right before their eyes.

 

CENTURY 21: You are well-versed in Zap. How has it added value to your business?

Koi: Zap has allowed me to engage and interact with clients on a more professional basis. Zap provides several helpful features: Showing Request, Customized Testimonial, Properties I’ve Toured, resources links, and built-in social media site links—it has simplified my realtor activities. Zap allows me to show my commitment to my clients by providing timely and accurate information.

 

CENTURY 21: Now that we are in the height of the spring home buying/selling season, how do you use Zap to stay on top of your listings?

Koi: Zap allows me to utilize comments on my listing from fellow agents which I then share with my sellers. All of the listings I have are featured on the main page of our office Zap page to create more exposure. The ability to share our Zap property page on social media sites, and send listings to people also helps me to sell my listings in a timely manner.

 

CENTURY 21: What advice do you have for fellow agents who aren’t currently using Zap?

Koi: Use it. It is one of the best tools to showcase your professionalism. Best of all…it’s FREE.  

 

Stay tuned for another agent spotlight next month!

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How to Host a Kid-Friendly Open House

April 5, 2017 By

As the warm weather approaches and the last days of school are in sight, your open houses may start to become more of a family affair. Moving is not easy for parents or kids, and summer vacation provides families an opportunity to get settled in and adjust to their new surroundings. For this reason, spring is an ideal time to search for the new family home.

With more little ones popping up at your open houses, it’s wise to consider a few ways to keep them occupied so that their parents can have a good look and overall, a great experience. Here are four tips for hosting an open house that is fun for the whole family.

 

Hire a babysitter.

Bring in a responsible young adult to look after the kids. Depending on the home and the weather, they can bring the party outdoors or plan a few low-key indoor activities to keep them occupied.

 

Set up a movie or popular kids’ show.

If you’re looking for something more simple, have a few age-appropriate programs ready to play and provide some healthy, mess-free snacks.

 

Send them on a scavenger hunt.

If you want to get creative, place a few small “treasures” around the house for kids to find. Give them a list of items to look for and have some small prizes on hand to give away.

 

Create an activity table.

The kitchen is a great place to set up an activity center—put out washable crayons and a few coloring books or activity sheets. Try to get books for a variety of ages to appeal to all of the kids visiting.
If you do decide to make your open houses kid-friendly, make sure to let people know. Taking the extra steps to accommodate the whole family will not only be appreciated by the parents, it may allow them to better visualize their family in the home and bring you closer to adding a “SOLD” sign to the front lawn.

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#C21Social: The Basics of Geotagging

March 31, 2017 By

On social media, geotagging involves “tagging” a geographical location in a status update, a photo, a video, or anything else you post online. Geotagging a location to your posts gives your followers, or in this case, your clients, a glimpse at where you are and what you’re doing. This can be especially beneficial for posts concerning new listings and open houses.

Each network’s native geotagging capabilities help provide necessary information in a convenient user-friendly way so that potential clients know where your newest listing or open house can be found. It will also offer them an opportunity to virtually explore the neighborhood before they decide to take the next step—saving you both time.

Read on to learn more about geotagging by network.

Facebook
When you post a status update or other media post on Facebook, you should be able to see a small location pin icon that you can click to “check in” to a place. Use the dropdown menu to pick a nearby town or place or search for a specific one. Your location will be posted alongside your Facebook post.

Note: To protect user privacy, Facebook will not allow you to post the exact address.

Instagram
Instagram is all about sharing while on the go. Every time you prepare to post a new photo or video, you have the option to add a location on the caption tab. When a follower sees the location, they are able to click on it and navigate to a map view where they can find the exact location and take a look at its surroundings.

Snapchat
Snapchat is another network that embraces an on-the-go lifestyle and appeals to a slightly younger audience. You can snap a photo or record a video and then swipe right on it to add an illustrated geofilter. Snapchat geofilters are pre-determined by the network and change depending on your location.

Let social media help you make that next sale by geotagging your location-specific posts.

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Agent Spotlight: Q&A with Cheryl Bare of CENTURY 21® New Millennium

March 24, 2017 By

This month, we caught up with Century 21 Real Estate sales associate, Cheryl Bare to learn about what it’s like to be one of our top female agents. From balancing two careers to expanding her network, Cheryl shared her experience and many pieces of valuable advice for any agent. Read on to see what she had to say.

CENTURY 21: Did you dream of becoming a real estate agent? If not, what led you to where you are today?

Cheryl: I did not dream of becoming a real estate sales associate. I dreamed of becoming a teacher. When I was a teacher, I wanted to earn some additional income so I became a real estate agent. I took the class and for 12 years was dual-careered as a teacher and real estate agent. After those 12 years, I decided to take the “risk” and take on real estate full time. It was one of the best decisions of my life.

CENTURY 21: Tell us about your work-life balance in the real estate industry.

Cheryl: In the beginning, balancing life and work was difficult. I would teach during the week and spend weekends on real estate appointments. I would miss my kid’s extracurricular activities. My husband would take them to and from activities. When my kids got older and were headed to college, it was much easier. As an agent, my schedule is never the same. Having the flexibility of making my own schedule made it easier to balance my life with work. I believe in living a healthy lifestyle, and having a routine. With each day being so different and changing so often (you do have to work around your clients), it’s nice to have set goals. It’s also important to find time for yourself. I owe much of my success to the fact that I love what I do, it doesn’t feel like “work.” I have a passion for it.

CENTURY 21: In your opinion, what are the advantages for a woman who chooses to become a Century 21 Real Estate agent?

Cheryl: Becoming a Century 21 Real Estate agent has been both professionally and personally fulfilling. CENTURY 21 is such a well-known and respected brand. I feel proud to introduce myself as part of such a successful company. One of the main advantages is that the Century 21 Real Estate name itself is highly respected.

CENTURY 21: How has the CENTURY 21 Brand supported you and helped you achieve your goals?

Cheryl: I have been with the CENTURY 21 Brand for almost 20 years. Century 21 Real Estate has allowed me to focus more on my clients by providing the necessary tools in lieu of me having to create tools. I can spend more hands-on time with my clients. It allows me to step into that leadership role and focus on guiding each client through important decisions during the process of buying or selling their home. I love working with buyers and sellers—from first time homebuyers to someone who is upsizing or downsizing, or just investing in real estate. Knowing they need my knowledge and services is satisfying in itself.

CENTURY 21: What women do you look up to in business and life?

Cheryl: Professionally, I can’t say I look up to one certain person. When I was making the decision to transition to real estate full time, I looked up to the top producing agents. I used what I learned from them to help shape the successful business I have today and to become the top agent I am today. To me, it was important to succeed in everything I tried. That leads me to who I look up to in my personal life…my mom. She has always let me dream. No matter what I aspired to be, she would support me. It could have been a crazy idea like owning my own McDonald’s or becoming a fashion model—she would always tell me she would support my passions. When I transitioned to real estate, it was no different.

CENTURY 21: What advice do you have for aspiring female Century 21 sales associate?

Cheryl: Starting off in real estate, it’s important to make sure you join a company that is willing and able to support you. At the CENTURY 21 Brand, you get both a supportive “family” and the tools to succeed. Websites are user friendly, training and classes keep you up to date on the latest trends (from technology to social media and everything in between). No matter how many transactions you do, without great support from your company, it’ll be impossible to grow.

Always do a great job with every client. The deals may be few and far between starting off, but building your business starts with the clients. If you have satisfied clients, they will continue to use you for their future needs and refer you to friends/family. Over 85% of my business is repeat business or someone who has been referred by a past client of mine.

I may be biased, but as women, we have somewhat of an advantage. In my opinion, being a woman makes it easier to build lifelong professional relationships with your clients. Use that to your advantage. At the end of a deal, they won’t remember that you were sitting there at the settlement table as much as they will that you were “there” during the entire process. Communicate, be a leader, encourage and empower them. Be knowledgeable and confident. That relationship is what they’ll remember when they are buying/selling again.

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Facebook Advertising 101

February 22, 2017 By

Facebook provides one of the greatest advertising opportunities today. The social network knows the demographics, interests, and social connections of more than one billion people who are active online—that’s a lot of potential clients. Read on for your guide to getting started with Facebook Advertising.

  1. Setting Up Your Facebook Ads Account

Setting up your account is relatively simple thanks to Facebook’s user-friendly interface. For a full tutorial on how to set up your account, you can visit this page. In order to set up your account, you will need to provide your billing address as well as a valid payment method.

  1. Types of Facebook Ads

Different Facebook Ad units serve different purposes. The options can be overwhelming at first, but they are broken down into three major categories: awareness, consideration, or conversion. Within those categories are several different ad units. Luckily, Facebook provides a detailed breakdown of each unit in this convenient Ads Guide.

  1. Facebook Ad Creative

Once you have reviewed the Ads Guide, you will see that Facebook Ad units have different creative and copy requirements. It’s important to adhere to the guidelines for your chosen ad unit, but there are a couple of best practices for any Facebook Ad. First, be sure to keep your copy clear and concise, yet conversational. Creative should be high-quality and free of text. If you do need to include text on your creative, make sure it takes up no more that 20% of the imagery (here is a handy tool to help you determine this).

  1. Facebook Ad Targeting

Facebook offers some of the most advanced targeting capabilities at your fingertips. This is especially beneficial for reaching potential clients right in your neighborhood! Ads can be targeted by location, language, demographics, interests, behaviors and beyond, but it’s best to start with a basic target like location. To learn more about targeting, click here.

  1. Facebook Ad Budgeting, Bidding, & Scheduling

You’re almost at the finish line. The last step in setting up your campaign is determining your budget, learning about the bidding process, and scheduling your ads. For your first campaign, determine a modest budget that you feel comfortable with—Facebook will only spend the amount you specify. Get to know all of the ins and outs of budgeting, bidding, and scheduling here.

  1. Analyzing Your Facebook Ad Performance

One of the most exciting things about running a Facebook Ad campaign is seeing the results! Once your ad is up and running, you can use Facebook Ads Manager to see how it’s performing. This guide will help you determine what is considered successful and what to avoid.

There is plenty of possibility for your personal business page or your office page when it comes to Facebook Advertising. It’s important to start slowly and take the time to learn about the process. Before you know it, you’re page (and your business) will be growing!

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#C21News: January 2017

February 16, 2017 By

From key expansions to exciting awards—we couldn’t ask for a better start to the new year! Read on to find out how Century 21 Real Estate started 2017 off right.

Franchise Growth

New York-based CENTURY 21 American Homes acquired Realty Executives 1st, expanding its presence in Nassau County and overall to 12 offices with more than 600 agents.

New Franchise Spotlight

To kick off the new year, we welcomed three new offices in the U.S.: CENTURY 21 Alpha Associates in Huntsville, TX; CENTURY 21 Integra Realty in Bradenton, FL; and CENTURY 21 JWC Florida Realty in Pembroke Pines, FL.

In global news, CENTURY 21 Mongolia opened a new affiliate, CENTURY 21 Nomin Realtor.

A Lake Travis, Texas-based real estate team has affiliated with Century 21 Real Estate, and is now operating as CENTURY 21 Realty Network, a Fine Homes & Estates® office. The new brokerage will continue to serve real estate needs in the Austin metropolitan area.

In the News

RisMedia’s January issue featured George Berick of CENTURY 21 Lakeside Realty in an article titled, “Having My Back Every Step of the Way,” where he shares his story and the reason why he ultimately chose to go for the gold jacket. As he says, “today’s brand is more exciting and innovative, and reflective of the consumers in our markets.” Read George’s story here.

Have you spotted our latest ads on TV? The CENTURY 21 Brand®’s new campaign reveals just how valuable it is to have an agent on your side. Enjoy the ad in this REALTORMag feature.

Millennials want human interaction and a brand they can trust. In a recent Wakefield Research study commissioned by Century 21, 92% of Millennial home buyers stated that they believe it is important for a real estate agent to get to know them personally before choosing to work with them. Learn more about this study featured in Mediapost.

Achievements

Three CENTURY 21 affiliates have been named to Inman’s “Real Estate Influencers of 2017” list. The list salutes industry professionals who shape, change and influence the industry. Our representatives all come from CENTURY 21 Redwood Realty including Director of Leads Management Billy Ekofo. Coral Gundlach and Eddie Berenbaum joined Billy in receiving this honor. Check out the full list here.

Swanepoel named five members of the CENTURY 21® System to their “Top 200 Most Powerful People in Residential Real Estate 2017.” The honorees included: Rick Davidson – President & CEO of Century 21 Real Estate LLC; Martin Charlwood – CEO, CENTURY 21 Canada; Todd Hetherington – CEO, CENTURY 21 New Millennium; Bill Kessler – Founder & CEO, CENTURY 21 Affiliated; and Robert Tomlinson, Partner & CEO, Tomlinson Group of Companies. View the full list here.

Rick Davidson and Josh Altmann discussed what the future of real estate can look like in the CENTURY 21 Brand® “Agents of the Future” event which invited hundreds of agents from the Greater Washington D.C. area to the Clarendon Ballroom in Arlington VA.

We can’t wait to see what else is to come in the year ahead! Check back next month for the latest Century 21 news briefing.

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Agent Spotlight: Q&A with Jona Gamboa of CENTURY 21 Everest Realty Group

February 15, 2017 By

For Century 21 Real Estate agent Jona Gamboa, work is about more than buying and selling homes—it’s about embracing his heritage. For the past three years, Jona has been nominated as one of NAHREP’s Top 250 Latino Agents. This prestigious list recognizes “agents whose hard work and dedication has led them to close an outstanding number of transactions in an effort to increase the rate of sustainable Hispanic homeownership.”

We recently sat down with Jona to learn more about what it’s like to receive such an honor and how it has contributed to his success. Read on to see what he had to say.

CENTURY 21: What did it feel like to be named one of NAHREP’s Top 250 Latino Agents in 2016?

Jona: It has been an honor to be nominated in the top 250 for the last three years. It feels great to be recognized for the work I have done throughout the years, and it has helped me to keep pushing myself to reach new heights and keep serving the community.

CENTURY 21: How has the CENTURY 21 Brand helped you reach this achievement?

Jona: The branding of Century 21 Real Estate has helped me achieve my success. The Hispanic community has a really good perception of the CENTURY 21 Brand as a leader in the Industry and as a global company since it is in Mexico and most South American countries.

CENTURY 21: The NAHREP Top 250 honors agents from many different companies, what do you think sets the CENTURY 21 Brand apart from the others?

Jona: The branding, I believe there is no other real estate company that is better perceived and trusted by the Hispanic Community.

CENTURY 21: How has this honor impacted your career over the past year?

Jona: This has impacted my career considerably, besides helping me to use it as a marketing tool, it has helped to meet great professionals from the top 250 in the industry who have helped me to grow my thinking and my vision. It has also helped me to grow personally along with my business and team.

CENTURY 21: How do you ingrain the NAHREP Mission into your day-to-day business?

Jona: We, the Gamboa team, have the fortune to empower a lot of Hispanic families through sustainable home ownership in our daily lives. It is amazing to see the difference we can make in the families that are the first or second generation of immigrants in the U.S. by helping them acquire their first home and how big of a difference we can make in their lives, and their future. I like to say that our job is to empower families through home ownership so they can build wealth and shift their mindset from surviving mode to striving mode.

CENTURY 21: What advice do you have for fellow Century 21 sales associates who would like to achieve an honor such as this one?

Jona: First, they always need to keep their job in mind: helping and empowering people through real estate. If they keep this in mind, people can feel it and as a result, they will recommend you and your business will grow. People remember you, not for what you say or what you did for them, instead they will remember you for HOW you make them feel!

Second, Invest in yourself. Get a coach, go to seminars, read books, listen to audio books—basically work harder on yourself than you do in your job. You will get paid for the value you provide to the community and marketplace. People will want to do business with you because they know you provide a great amount of value.

Third, Surround yourself with people that are succeeding at the level you want to succeed or higher.

Stay tuned for another agent spotlight coming next month!

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