5 Minutes at Home with Lisa Mills

May 20, 2020 By C21 Communications

From virtual catch-ups to porch drops, Relentless Award Winning Agent Lisa Mills shows that even the most extreme situations can open a space for creativity to allow entrepreneurs to not just survive – but thrive in any market condition. We recently sat down with Lisa to check in on how she continues to deliver the extraordinary, all while serving a very specific market in her area, the senior community.

Hey Lisa! We’d love to know, what are some things that have helped you clear your mind and stay positive these days?

Yoga, walking and connecting everyday with several friends, family members or clients. In some ways there are more opportunities to reconnect because my contacts are also more available and primarily working from home or simply hanging out at home. This is a great opportunity to make something good from a bad situation!

Are you doing anything differently to push forward with your day-to-day work in helping your clients during this time? How would you describe your new “normal”?

We have to be creative! No showings or open houses are allowed currently in the community I serve. Videos, photos and good pricing are key to moving homes into escrow. For those clients who are stymied with the timing of these new restrictions, I do my best to give positive reinforcement to their situation. I think it’s important to make them feel that I’m more than an agent. I can be a friend, a coach or a delivery person in addition to keeping them apprised of the real estate market and situation.

Are there ways that you or your team members are helping your community get through this crisis?

I have reached out to all my clients with this email: “These are crazy times and we are all adapting. I’m here to help you any way that I can… whether it’s a face mask, gloves, toilet paper, sanitizers, cookies, groceries, handyman services, chocolate or just someone to bring a chair and sit six feet away for a social distance visit, let me know!”

Thankfully, most of my clients are doing well. One needed a face mask and sanitizer wipes which I delivered the next day. One client asked for a visit. Cookies and/or chocolate have gone to many of these same clients. I just feel that it’s important for them to know I can help in more ways than just the business transaction of their real estate needs.

What new concerns are you hearing from your clients right now? How are you helping address them?

Each situation is different in a senior community. Overall, my clients are concerned about people taking advantage of the crisis and submitting significantly low offers. If the home is priced right and they can wait, the homeowner shouldn’t worry since the inventory is low.

What’s your top tip for being relentless during this time?

Stay positive and communicate often, it helps ease anxiety.

Never get too comfortable with the present situation and always have a backup plan for the “what ifs” that life might throw at you.

BONUS: What is the first thing you’re going to do once the local shelter in place orders have been lifted?

Try to reassess what the new normal will be and ensure that I’m fully equipped and sensitive to lingering concerns about contamination and exposure. My car will be fully stocked with personal protection materials to use and give out. Whether I am representing the seller or buyer, I will reinforce the notion to respect all concerns about hygiene and exposure. I will also do whatever I can to eliminate paperwork and rely more on the digital opportunities.

The Relentless Agent Awards celebrate all of the ways that C21 Agents deliver extraordinary experiences to their clients and make the home buying or selling process a memorable one. Are you a client who recently has an amazing experience with a CENTURY 21 Agent? We want to know! Click here to submit a nomination for a deserving Agent today.

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5 Minutes at Home with Misty Dowling

May 20, 2020 By C21 Communications

Over the past couple of months of shelter-in-place in Quincy, IL, Award-winning CENTURY 21 Agent Misty Dowling has celebrated three family birthdays, a graduation and the adjustment to what “normal” is for the majority of us. Despite these challenges, she has not stopped finding new ways to deliver the extraordinary to her clients and in her community. We caught up with this recent Relentless Agent Award winner to learn the ways she’s working through this current pandemic.

So, tell us Misty, how are you staying connected with your community right now?

Our nurses are working extra-long hours and don’t always have time to eat full meals. I donated snacks to every nurse’s station in our local hospital. The nurses all took pictures with the snacks and sent them to me, they were so grateful for the smallest gesture! I also deliver groceries to the elderly who shouldn’t or can’t get out due to risk of COVID-19.

Do you have any stories that are particularly memorable to you from the last few weeks that you could share?

I ran into a client I sold a home to at the store. She had her four children kids (all under the age of nine!) with her. I could see she was frantic and overwhelmed trying to find Lysol. I told her I would go to a few stores so she didn’t have to drag her kids in and out potentially exposing them. I found 2 cans of Lysol and dropped them off on her porch. She was so appreciative. It goes to show, it’s really the little things we do for each other right now that matter more than ever.

Are you doing anything differently to push forward with your day-to-day work in helping your clients during this time? How would you describe your new “normal”?

We can all use a good laugh right now. I have added videos and market updates into my weekly routine on all of my social media platforms. Instead of just dull market numbers I have added humor! Last week was a Tiger King skit where I dressed my dog up as a lion.

I have also had clients ask me about the spread of corona virus and how that effects showings at their home. We are taking every precaution possible using COVID-19 forms and following guidelines from the association. I explain to sellers and buyers the new way we have to show homes. We use gloves, masks, and sanitizer and remove our shoes at the front door.

Productivity continues for us, despite the current circumstances. I am thankful our office had electronic filing and signatures through Dotloop even before COVID-19 life. This has been a lifesaver in our current stay at home situation.

What is something that you’ve learned during this unique time that you’ll incorporate into your life moving forward?

I touch everything and touch my face!! I had no idea how much I did this until I actually had to think about it. I will keep sanitizer with me and use it more. I also realize I need to slow down and enjoy walking our beautiful parks with my family. I will absolutely make my family continue to take a break from technology and spend more time outdoors. Discovering this has been a huge benefit to come out of the stay at home orders.

What is your top tip for being relentless during this time?

I think the coronavirus has made me as an agent look around and ask how I can help more. I have always approached business by putting people first and the money follows. Living through the coronavirus pandemic will prove even more so that we have to be human and love our neighbors and put people first to then be successful when this pandemic is over.

BONUS: What is the first thing you’re going to do once the local shelter in place orders have been lifted?

I love stopping into TJMaxx for a little retail therapy between showings. I can’t wait for normal life! Besides shopping I just can’t wait to hug my parents at some point. We have practiced social distancing to protect them.

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CENTURY 21 360 Photography Tutorial

December 8, 2017 By Casey Danton

With the majority of potential homebuyers using the internet as part of their search, photography is crucial. Flattering angles, good lighting, color editing―it all matters. But sometimes, a regular photo just doesn’t cut it. That’s where 360-degree photos come in. If you want to bring a new listing to life, develop a stunning panorama to show it off. Follow these tips to highlight every angle of your new listing.

Step 1: Download a 360 Photo App

First, you’ll need a program on your phone that’s capable of taking 360-degree photos. There are a number of reliable options available for Android and iPhone. If you use an Android phone, take advantage of the “photo sphere” mode in the stock camera to take immersive 360-degree panoramas. If you’re looking for an easy-to-use app, download Street View to capture the best features inside or outside a home.

Step 2: Capture the Perfect Photo

Once you’ve successfully downloaded your software of choice, it’s time to take the actual photo. First, decide on a location. Choose a room with a good amount of natural light and stand in the center so objects aren’t too close. Now that you know where to take the photo, it’s time to learn how. If you’re using Street View, tap “Camera.” The photo-taking process is pretty straightforward, and the app will guide you through it―just stand in one place and keep the camera centered on all of the orange circles. When you reach each position, an image will automatically be taken, so there’s no need to press the shutter button.

Step 3: Review the Final Product

Once you’ve recorded all of your images, you’ve come full circle. Tap the check mark, and the app will turn all of those little photos into one 360-degree panorama. Take a look at the result. If you aren’t satisfied, retake the photo as many times as you need to capture the image you’re looking for. Even if you are satisfied, it never hurts to take a few more so you have options.

Step 4: Share on Social Media

Once you’ve captured the perfect picture, you’ll most certainly want to share it. Tap “Share” and upload your picture to Facebook. Facebook automatically recognizes the 360-degree photo and uploads it. Once the upload is complete, fill in any pertinent details in your post copy. After that, your work is done. Sit back, relax, and let your potential buyers take a virtual trip around their future home.

Use this strategy with your future listings and take note of its outcomes. If they’re positive, you can even consider a 360-degree video. It’s only up from here.

Watch the CENTURY 21 360 Photography Tutorial below to see these tips in action.

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#C21News: September 2017

October 30, 2017 By Casey Danton

September saw a number of notable achievements for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred last month.

New Franchise Spotlight

ERA Select Realty, an independent real estate firm based in Canton, TX, announced that it has joined the CENTURY 21® Franchise System and will do business as CENTURY 21 Select Realty. The company will continue to provide full-service real estate services to buyers and sellers throughout the East, North and Central Texas. “We couldn’t be more excited about joining Century 21 Real Estate, one of the most recognized real estate brands in the world,” said Sandra Perry, co-owner of the firm. “We are thrilled to have the support of the brand behind us as we seek to deepen our presence in East Texas and beyond.” Read more here.

Nathan Grace Real Estate has joined the CENTURY 21® Franchise System by entering into a partnership with Dallas-based CENTURY 21 Judge Fite Company. Nathan Grace, a previously unaffiliated brokerage with 160 sales professionals and five offices in and around Dallas and Collin counties in Texas, will now operate as CENTURY 21 Nathan Grace Fine Homes & Estates. Jim Fite, chief executive officer of CENTURY 21 Judge Fite Company, says: “We joined forces with Nathan Grace knowing that this partnership would provide enhanced services to the people we serve and lead to the continued success of both brokerages and their agents.” Read more here.

In the News

RisMedia: Ushering in a Fresh Perspective

In this article, Nick Bailey shared his thoughts on the future of the Century 21 Brand. “A big reason for my decision to join Century 21 is the brand’s vision, and I’m excited to take that experience and make it translatable to the industry,” stated Bailey. Read more here.

RisMedia: Personal Relationships Reign Supreme

RisMedia sat down with John Colvin, Broker/Owner of CENTURY 21 FM Realty in North Dakota to speak to the local market, technology and the future of his company. When asked about the prime drivers that bring buyers to his firm, Colvin credited “the connection our sales professionals have in the communities in which they live and work, coupled with the CENTURY 21® Platform and the support and services we deliver to market.” Read more here.

Apartment Therapy: Sabrina Soto Dishes on the biggest paint mistake people make and other design secrets

Real estate professional Giovany Kirakossian talks about Los Angeles real estate and design trends with TV star and designer Sabrina Soto at a one-day roundtable event at the Beverly Wilshire Hotel. Read more here and here.

New Initiatives and Partnerships

As part of an ongoing effort to better connect and interact with the cross-cultural makeup of the many diverse Hispanic communities in the United States and around the globe, Century 21 Real Estate LLC announced a relaunch of its Spanish website, espanol.century21.com. Cara Whitley, chief marketing officer of Century 21 Real Estate LLC, noted that “the driving force behind the relaunch of espanol.century21.com was to connect Latino and Latina home buyers and sellers with C21® Hispanic agents and those who speak Spanish to help provide better outcomes for clients and customers.” Read more here.

Century 21 Australia and New Zealand have entered into a partnership to become the Real Estate sponsor of New Zealand professional football club Wellington Phoenix. “We are absolutely delighted to partner up with Century 21, who have a massive footprint across the globe, as does the game of football,” said Phoenix General Manager, David Dome. Read more here.

Leadership

Just shy of his 21st birthday, Liam Collett opened Century 21 More Property Realty in Takapuna, New Zealand―effectively becoming the youngest owner of a Century 21 franchise. His great-great grandfather ran a real estate business in Whangarei, his grandfather was a property developer, and both his parents have worked as real estate agents. “It runs through the blood, and I just love the industry. I love helping people most of all,” Collett said. Read more here.

Check back next month for the latest Century 21 Real Estate News briefing.

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Facebook Advertising 101

February 22, 2017 By Casey Danton

Facebook provides one of the greatest advertising opportunities today. The social network knows the demographics, interests, and social connections of more than one billion people who are active online—that’s a lot of potential clients. Read on for your guide to getting started with Facebook Advertising.

Setting Up Your Facebook Ads Account

Setting up your account is relatively simple thanks to Facebook’s user-friendly interface. For a full tutorial on how to set up your account, you can visit this page. In order to set up your account, you will need to provide your billing address as well as a valid payment method.

Types of Facebook Ads

Different Facebook Ad units serve different purposes. The options can be overwhelming at first, but they are broken down into three major categories: awareness, consideration, or conversion. Within those categories are several different ad units. Luckily, Facebook provides a detailed breakdown of each unit in this convenient Ads Guide.

Facebook Ad Creative

Once you have reviewed the Ads Guide, you will see that Facebook Ad units have different creative and copy requirements. It’s important to adhere to the guidelines for your chosen ad unit, but there are a couple of best practices for any Facebook Ad. First, be sure to keep your copy clear and concise, yet conversational. Creative should be high-quality and free of text. If you do need to include text on your creative, make sure it takes up no more that 20% of the imagery (here is a handy tool to help you determine this).

Facebook Ad Targeting

Facebook offers some of the most advanced targeting capabilities at your fingertips. This is especially beneficial for reaching potential clients right in your neighborhood! Ads can be targeted by location, language, demographics, interests, behaviors and beyond, but it’s best to start with a basic target like location. To learn more about targeting, click here.

Facebook Ad Budgeting, Bidding, & Scheduling

You’re almost at the finish line. The last step in setting up your campaign is determining your budget, learning about the bidding process, and scheduling your ads. For your first campaign, determine a modest budget that you feel comfortable with—Facebook will only spend the amount you specify. Get to know all of the ins and outs of budgeting, bidding, and scheduling here.

Analyzing Your Facebook Ad Performance

One of the most exciting things about running a Facebook Ad campaign is seeing the results! Once your ad is up and running, you can use Facebook Ads Manager to see how it’s performing. This guide will help you determine what is considered successful and what to avoid.

There is plenty of possibility for your personal business page or your office page when it comes to Facebook Advertising. It’s important to start slowly and take the time to learn about the process. Before you know it, you’re page (and your business) will be growing!

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Real Estate Strategies for Fall

September 2, 2016 By Casey Danton

A good agent should expect the unexpected, but CENTURY 21^® Real Estate can make your life a little bit easier by helping you to prepare for what you know is coming. This time of year, it’s fall. The approaching new season will bring in a new set of seasonal changes that may affect how clients view or feel about your open house. Here, we’ve outlined a few tips to help you strategically welcome fall with open arms.

Maintain Curb Appeal

Monitor the outside of your open house consistently, since fallen leaves may make a home appear sloppy or unkempt. While you can certainly grab a rake or leaf blower and get to work, consider hiring a lawn care service to come by on a regular basis to take away debris when you’re not available. After all, potential home buyers may be taking a look at the home during off hours.

Brighten the Space

Natural light becomes rarer as the days get shorter. Whenever possible, host your open house in the daylight with curtains pinned back to let in as much sun as you can. However, if clients can only view your home during the evening, invest in extra floor lamps to brighten up the area.

Utilize Email Marketing

People tend to stay home in colder weather, which means they might not have the opportunity to view flyers posted around the neighborhood. Work around this by fully utilizing email marketing to capture the attention of every potential home buyer, not just the ones venturing outside.

Study Market Trends

You may find that business appears to slow down in the fall as families with children tend to stay put for the school year. However, this dip in activity does not affect the value of your home, nor should it discourage you. Instead, take advantage of this opportunity to enhance your networking and marketing skills. Attend events and participate in social media groups so that when business speeds up again, you’ll have an even stronger foundation than before.

Start preparing your real estate strategy now so you can transition seamlessly from summer to fall.

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Popular Real Estate Hashtags

April 18, 2016 By Casey Danton

When you have a new house to sell, you can maximize the momentum behind posting its listing through social media. However, posting can get complicated; you want the right people to see AND interact with your content. To target the right people, use hashtags. They’re an easy way for someone to look up a specific subject (in this case, homes for sale) and find relevant content all in one spot. So what hashtags do you use, and when? Here’s a breakdown.

#RealEstate, #Realtor, or #Realty

Let’s start with the basics. These three hashtags are the most obvious, which means that you’ll probably be pulling from the largest pool of users. For example, #RealEstate has been used over 3 million times on Instagram alone. When using these tags on their own, your content could get lost in the sheer number of posts. So what should you add next?

#ForSale and #NewHome

These two hashtags are very popular. #ForSale might just as commonly feature a home being sold as it could a car. #NewHome could also come from people who have just moved in. Their popularity leaves an opportunity for you – especially when using them in tandem. Add the two consecutively, such as in #NewHome #ForSale, and people may easily find your listing.

#DreamHome

This hashtag essentially shows off the beauty of the home you have to offer. So, if you have a great listing, #DreamHome is the perfect hashtag to use – especially on Instagram, which focuses primarily on photography. People might search for this hashtag at any point in their process (because, who doesn’t like to dream?). Consistently post great photos with #DreamHome, and you may build up your following, attract some long-term clients, and potentially find buyers for other homes you’re listing.

#OpenHouse

This is an essential hashtag for the event. Posting a photo and hoping that someone will make an appointment isn’t always a reliable plan, but putting that news out on social may improve your turnout. It’s also a good practice to add the neighborhood or city of the open house as a secondary hashtag, to make it easier to find for potential buyers.

#Renovation, #HomeMakeover, #OldHouseCharm

These hashtags are getting more into a niche market. If you’re selling a home that is a fixer-upper, this is a great way to go. Many people look specifically for homes that need a little renovation help – either to save money, or to flip. This way, being upfront with your hashtags may help you in the long run.

#MillionDollarListing

On the opposite end of the spectrum, agents selling expensive real estate can take a page from the luxury lifestyle when trying to land a deal in the seven figures. #MillionDollarListing consistently appears on lists of the best real estate hashtags to use – and for good reason. Photography of luxury homes performs well on social media.

Hashtags can be incredibly useful in real estate if done right. Do you have a favorite hashtag to add to your tweets or Instagram posts?

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Tips for Writing an Enticing Listing

June 4, 2015 By Casey Danton

Your listing is your first impression. Taking the time to make sure it is compelling and enticing to potential buyers is the best way to increase the odds that your property will sell quickly. Here are tips for writing an effective real estate listing.

● Have a strong headline and opening: Besides the photo, the first thing that’s going to catch someone’s attention is the headline. It should be concise, while also pulling the reader in to learn more. Use the headline to highlight the price, unique features, or any other strong selling points. Make sure the first sentence also hooks the reader. Include a handful of the home’s key features and anything else notable that will make it stand out. Get to the point from the beginning or else you’ll lose the buyer’s attention. Readers want to know right away if the home fits their criteria.

● Watch your word choice: Avoid over-used terms and consider these buzzwords instead: “light,” “beautiful,” “fixer-upper.” Stray away from less enticing words like, “clean,” “quiet,” “move-in condition,” or “value.”

● Don’t exaggerate: There’s a fine line between selling and over-selling. Most people know hype when they spot it. Feel free to use creative language, but make sure to stick to the facts. Be precise about location and amenities.

● Be specific: Don’t leave anything to the imagination. If there’s maple or granite, be sure to point it out (especially since homes with these words in the listing tend to sell better). Avoid vague adjectives like “charming,” or “lovely.” If you use the word “spacious,” make sure to back it up with details on the square footage.

● Keep it concise: Less is more. Buyers don’t want to read a novel about the property. In fact, they’ll likely be tempted to skim the listing. Try to keep copy under 250 words maximum. Use bullet points if you can to make it as easy as possible for the reader to gather all of the important details (location, number of bedrooms, number of bathrooms, school district). Give just enough information to tempt buyers but leave them wanting more.

These tips may speed up your home sale process.

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Apps for Home Buyers and Sellers

February 22, 2015 By CENTURY 21

When you are in the process of buying or selling a home, there are a lot of tasks that need to be handled. It can seem overwhelming, but with the right tools, you can stay organized and on top of everything that needs to be done. Luckily, there’s an app for that. Use these apps to help stay productive and organized during the home buying and selling process.

1. Evernote: Evernote is a note taking tool with lots of useful features that will help you stay organized on the go. Create separate notebooks for each step of the home buying process, for example: you could make notebooks for “Wants and Needs,” “Open House Reflections” “Financial Information,” “Closing Notes,” and more. You can even create bulleted lists, and attach photos and PDFs. Evernote syncs with all of your devices so you always have access to what you need.

2. Dropbox: Dropbox is essential for storing and organizing documents and paperwork. You have easy access to everything you need with the click of a button! Share documents or entire folders with your home buying team instantly so you’re always on the same page. Just like Evernote, Dropbox is able to sync with all electronics, giving you complete access to what you need!

3. CENTURY 21^® Real Estate: Our app allows you to quickly find listings, sales associates, and nearby open houses. The app is GPS enabled so you can search listings specifically targeted for your location. You can also search based on price range, features, estimated taxes, square footage, and much more.

4. AroundMe: Learn about your potential new neighborhood. AroundMe[MH1] uses GPS to determine your location and in an instant, you’re able to see how close everything, from gas stations to movie theaters, is to the potential home.

These apps will help you stay organized and productive during your home buying or selling process.

Recommended Reading:

-On the Road Again: The Ultimate Moving Checklist

-Open House oops: Don’t Make These Mistakes

-Benefits of Working With a Real Estate Agent

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10 Facts About the White House

February 16, 2015 By CENTURY 21

There are so many interesting, seemingly unknown, facts about one of the nations’ most important buildings, The White House. In honor of Presidents’ Day, here are some facts about the famous building.

1. George Washington never lived there: Washington passed away in late 1799, before the White House was completed. John Adams became the first president to live there, one year later. (Yahoo News)

2. The basement: The White House basement doesn’t just have meeting rooms. It’s lined with rooms including a bowling alley, a flower shop, and even a dentist’s office. (SuperCompressor.com)

3. The “temporary” West Wing: The famous room known as the West Wing was never meant to be. It started out as a temporary office for President Theodore Roosevelt, but it expanded into a permanent residence under President Taft and President Franklin Roosevelt. Taft moved the Oval Office to the West Wing and the rest is history! (Yahoo News)

4. It wasn’t always called the White House: Can you imagine calling The White House by any other name? Well, before Teddy Roosevelt, it was called many other things. The famous home was once called “The President’s House”, “The President’s Palace” and “The Executive Mansion.” It officially became “The White House” in 1901. (WhiteHouse.gov)

5. The White House was rebuilt after the War of 1812: The British set fire to The White House in 1814. Before escaping the burning White House, Dolley Madison insisted on saving a portrait of George Washington. It is said that she thought someone was taking too long rescuing the painting so she broke the wood and took out the canvas. The painting that she rescued was actually a copy of the famous portrait by Gilbert Stuart. The piece has a book with the title, “Constitution and Laws of The United States.” The typo isn’t a mistake – it was intentionally done to show that the painting is a copy of the famous original. (The Atlantic)

6. Gallons of Paint: 570 gallons of white paint are required to cover the outside surface of the White House… That is a lot of paint and many trips to the hardware store! (Visual.ly)

7. Lots of rooms and doors: Aside from 132 rooms and 412 doors, the White House also has 28 fireplaces, eight staircases, and three elevators. It also has six floors—two for the public, two for the First Family, and two basements. (FactMonster.com)

8. Press Pool Room: There is an indoor pool underneath the press briefing room. It was installed by President Franklin D. Roosevelt as therapy for his polio. The pool was put out of use during the Nixon administration when the press briefing room was built on top of it. (The White House Museum)

9. Chefs and Guests: The White House kitchen is home to five chefs who can serve dinner to at least 140 guests and hors d’oeuvres to more than 1,000 people at a time! (Visual.ly)

10. The East Room: The East Room is the largest room in the house. Abigail Adams would hang clean laundry in The East Room! (The White House)

Now that you have a briefing sheet on The White House, go impress your friends and family with your knowledge!

Recommended Reading:

-Instagram Inspiration: Interior Designers to Follow

-How to Make a House A Home: Creating Memories

-What’s the Difference?

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