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      You are here: Home / Archives for real estate agent

      Roof Talk

      October 5, 2020 By C21 Communications

      The unsung hero of a house, the roof is an essential construction and design element.

      Though it sometimes doesn’t seem to be given as much consideration as other design elements, a house’s roof is a vital feature, both aesthetically and functionally. A roof is almost like a hat: some provide more shade than others; some are better for warm weather, and some are better for cold. Some are complex and trendy, while others are simple and straightforward. The difference is that you don’t need a hat to complete an ensemble, but you do need a roof to complete a house.

      Compared with things like square footage, kitchen countertops and outdoor space, roofs sometimes sit low on the list of factors affecting home-buying decisions—but perhaps we should pay them more attention. There are countless designs, each with its own set of pros and cons. Different roofs are better suited for different environments, and each option offers various features that might affect how you enjoy your home. Here, you’ll find an overview of the roof variations that you’re likely to come across in your house search.

      Hip

      Roof Talk image 1

      The earliest examples of the hip roof design date back to the 18th century, when the clean, handsome style was used atop buildings in the French Quarter of New Orleans. Compared with the gable, the hip roof is slightly more complex; instead of two slopes, the hip roof has four, which meet at points, or “hips.” This makes for a more wind-resistant design that is still capable of allowing water drainage, with the added advantage of a consistent, level fascia that enables full gutter installation around the house. A downside is that more seams and valleys mean more opportunities for potential water leaks to occur, but as long as the roof has been properly installed, this shouldn’t cause much concern. Aesthetically, the hip roof is favored by those looking for a bungalow or cottage look, and the design is said to potentially increase property value.

      Gable

      Roof Talk image 2

      This classic structure, which is commonly found atop homes throughout the United States, consists of two roof sections that slope in opposite directions from a ridge. It’s a simple design, and one that has stood the test of time; gable roofs date all the way back to ancient Greece. Part of the reason that architects have long favored the gable roof is its functionality—the sloped design works as a drainage system that easily allows water or snow to run into the gutters, and the simplicity of the design means less potential for leaks and damage. Homeowners often favor a gable roof because of the amount of space it allows beneath—and because of its classic appearance.

      In many environments, a gable roof is practical and sturdy, but in windy areas or those prone to hurricanes, they’re not always the best option. Under extreme conditions, the upper part of the roof can trap in wind that might build up and peel off roofing material—or even lift the roof from the frame of the house itself. With built-up snow and strong winds, gable roofs have been known to collapse. If gables are what you’re looking for, just ensure that you’ve inspected the quality of construction before you buy.

      Dutch Gable

      Roof Talk image 3

      This roofing style is the result of the gable and the hip joining forces. The Dutch gable (also known as the gablet) comprises a shallow hip roof topped with a smaller gable roof, which allows for a greater amount of space (provided by the gable) and a sturdier structure with a gutter running the full way around (courtesy of the hip roof). The Dutch gable was first popularized during the Renaissance, and it made its way into Europe in the following centuries. A Dutch gable adds a little more architectural interest than a simple gable or hip roof, and with the addition of a window in the gablet, natural light is maximized. And while the paired constructions mean more materials and a complex design that takes more effort to build and maintain, the end result is striking and multifunctional.

      Manard

      Roof Talk image 4

      Named after the French architect François Mansart, who was designing buildings during the baroque period of the 17th century, the mansard roof emerged crowning the tops of châteaus and grand townhouses throughout France. If you’re looking for some je ne sais quoi, the mansard roof delivers. The style is characterized by four roof sides that each contain two slopes, and decorative dormer windows. Devotees of this style love the extra space beneath the roof, which is substantial given the almost-flat upper slope and virtually vertical lower slope. The additional light from the dormers, better heat distribution and high-class look are other drawcards.

      The design is not ideal for extreme weather regions; due to the flatter upper slope, the drainage system of the roof is not as efficient as compared to other, simpler options. Maintenance and repair costs can also be high due to the flat surface and the introduction of dormer windows.

      Butterfly

      Roof Talk image 5

      As architectural styles evolved, roof design began to appear on some homes as their defining feature. The butterfly roof, although first used in 1930 by Le Corbusier in Chile, was popularized through mid-century modern design in Southern California in the late 1950s, and has been heavily associated with that movement in the years since—though it is still not particularly common. Also referred to as an inverted gable, the butterfly roof is named for its two surfaces that slope down from opposing edges to form a valley in the middle. The roof is appealing to home buyers for a few reasons, including its water-collecting design, and the taller external walls that support the higher edges of the roof, which allow for the installation of larger windows.

      Butterfly roofs are notoriously difficult to build and maintain, and they can be pricey to install. They also don’t fare well with snow, which is why you’ll largely find this style in warmer environments like Palm Springs. But the aesthetic interest that comes from this silhouette is arresting, and perfectly suited to those who favor the mid-century look.

      Flat

      Roof Talk image 6

      A persistent trend in modern design is simplicity and minimalism, and you can’t get much more minimal than a flat roof. And although they are now a marker of modernism, flat roofs have long been used in Middle Eastern building due to their simplicity, cost-efficiency and ability to keep out the sun’s heat. When roofing materials became more advanced, the style spread across Europe and into the United States.

      Despite appearances, these roofs are not completely flat; they are designed with a slight pitch to allow water drainage, but they’re also flat enough to be used for a terrace or rooftop garden. A clean, crisp silhouette is achieved with a flat roof, allowing other features of the building design to shine.

      The biggest drawback to a flat roof is the minimal slope as water buildup can cause damage, but advanced, modern roofing materials have largely solved that problem. These include single-layer membranes made of neoprene or polyvinyl chloride (PVC); modified bitumen, which gives durability and a rubber-like characteristic; and built-up roofing (BUR), which consists of several layers of materials designed to mitigate water infiltration.

      The roofs that crown our homes have changed and adapted a lot over the years. Yet, whether your preference for roofing is a new architectural style or an innovative way of building, a roof will always have one central mission: to cover our heads.

      Illustrations by Kane Grose. This article was originally published in the CENTURY 21 Fine Homes & Estates Magazine.

      The post Roof Talk first appeared on Century 21®.

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      Filed Under: butterfly roof, dutch gable, flat roof, gable roof, hip roof, home search, house for sale, luxury, manard roof, real estate, real estate agent

      What you need to know about refinancing your home

      September 9, 2020 By C21 Communications

      With mortgage rates at historic lows, it’s not surprising so many people are looking to refinance their home. Is such a move right for you? Here are a few things you need to know.

      Several refinancing options

      Many homeowners seek to refinance to lower their monthly home mortgage payment. However, you can also pursue refinancing to change the duration of your loan, cash out the equity of your home, remove your mortgage insurance requirement or change the structure of your loan.

      Risks remain

      While refinancing is a popular option today, there are still risks. Many mortgages include a clause that assesses penalties if you pay down your mortgage with a line of home equity credit. You may also incur fees in the beginning hiring the proper professionals to manage the refinancing process.

      Stay with what you know

      Most lenders will want you to have been in your home at least one year before attempting to refinance. It’s also better to try and refinance with your original lender as this can remove fees and time associated with title searches and property appraisals. It also offers you a better chance at the most favorable rates.

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      Filed Under: Century 21, lifestyle, real estate, real estate agent, refinance my house, refinance your home

      CENTURY 21 360 Photography Tutorial

      December 8, 2017 By Casey Danton

      With the majority of potential homebuyers using the internet as part of their search, photography is crucial. Flattering angles, good lighting, color editing―it all matters. But sometimes, a regular photo just doesn’t cut it. That’s where 360-degree photos come in. If you want to bring a new listing to life, develop a stunning panorama to show it off. Follow these tips to highlight every angle of your new listing.

       

      Step 1: Download a 360 Photo App

      First, you’ll need a program on your phone that’s capable of taking 360-degree photos. There are a number of reliable options available for Android and iPhone. If you use an Android phone, take advantage of the “photo sphere” mode in the stock camera to take immersive 360-degree panoramas. If you’re looking for an easy-to-use app, download Street View to capture the best features inside or outside a home.

       

      Step 2: Capture the Perfect Photo

      Once you’ve successfully downloaded your software of choice, it’s time to take the actual photo. First, decide on a location. Choose a room with a good amount of natural light and stand in the center so objects aren’t too close. Now that you know where to take the photo, it’s time to learn how. If you’re using Street View, tap “Camera.” The photo-taking process is pretty straightforward, and the app will guide you through it―just stand in one place and keep the camera centered on all of the orange circles. When you reach each position, an image will automatically be taken, so there’s no need to press the shutter button.

       

      Step 3: Review the Final Product

      Once you’ve recorded all of your images, you’ve come full circle. Tap the check mark, and the app will turn all of those little photos into one 360-degree panorama. Take a look at the result. If you aren’t satisfied, retake the photo as many times as you need to capture the image you’re looking for. Even if you are satisfied, it never hurts to take a few more so you have options.

       

      Step 4: Share on Social Media

      Once you’ve captured the perfect picture, you’ll most certainly want to share it. Tap “Share” and upload your picture to Facebook. Facebook automatically recognizes the 360-degree photo and uploads it. Once the upload is complete, fill in any pertinent details in your post copy. After that, your work is done. Sit back, relax, and let your potential buyers take a virtual trip around their future home.

       

      Use this strategy with your future listings and take note of its outcomes. If they’re positive, you can even consider a 360-degree video. It’s only up from here.

       

      Watch the CENTURY 21 360 Photography Tutorial below to see these tips in action.

      Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/3I59Ie3pniU/

      Filed Under: 360 photography, 360 Photography Tips, agent, Featured, real estate, real estate agent, Seller Advice, Sellers

      #C21News: October 2017

      November 28, 2017 By Casey Danton

      October brought a number of noteworthy achievements for Century 21 Real Estate and its agents. Read more below to learn about the significant franchise growth and impressive achievements that occurred last month.

       

      New Franchise Spotlight

      Pelican Real Estate has joined the CENTURY 21® Franchise System in a merge with CENTURY 21 Blue Marlin, forming CENTURY 21 Blue Marlin Pelican. Established in 1996 by Bill Smith in Seagrove Beach, Florida, Pelican Real Estate was one of the largest in its region, with 11 offices from Panama City Beach to Pensacola. “I could not be happier about this merger with CENTURY 21 Blue Marlin,” said Smith. “I never thought I would ever consider working with a franchise, but CENTURY 21 Blue Marlin is not your run-of-the-mill franchise. The tools and technology they have mastered and utilize is far superior to any I’ve seen.” Read more here.

      CENTURY 21 Arizona West opened a new office in Anthem. The new location is a full-service office with a wide range of real estate and business experience among the staff. The team currently includes eight agents and plans for four more to start soon. Branch manager Judy Bluhm said, “We will help people with all aspects of real estate. If someone wants to sell, we offer the most global reach of any company. We work with buyers, both first-time and experienced investors to give them the highest quality service.” Read more here.

      John Arquette Properties, an independent real estate firm based in Fayetteville, NY, has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 Arquette Properties. The agency will now benefit from the world-class marketing and technology and productivity tools provided through its affiliation with the iconic CENTURY 21 brand. John Arquette said, “We are thrilled to have the support of the brand behind us and continue to best serve the needs of home buyers, sellers and agents in Central New York and beyond.” Read more here.

       

      In the News

      Charles Tarbey of CENTURY 21 Australia Real Estate earned the prestigious Woodrow Weight Award from the Real Estate Institute of New South Wales. The Institute’s president, John Cunningham, said, “Charles has dedicated his life to the real estate industry and has been a great supporter of REINSW throughout his career.” The award is named for Woodrow Weight, the first Australian to be elected World President of the International Real Estate Federation.

      Scott Kesner of CENTURY 21 The Edge from El Paso, TX was appointed Vice President of Region 10 of the National Association of Realtors for the 2018 calendar year. As a regional vice president, Kesner will oversee the work of the National Association, which consists of Texas and Louisiana.

      CENTURY 21 realtor Kay Wilson-Bolton of Santa Paula, CA was honored with the 2017 Good Neighbor Award for outstanding charity work in her community. Wilson-Bolton instituted Many Meals, a weekly program that provides food to as many as 600 people every Wednesday. Read more here and here.

       

      New Initiatives and Partnerships

      Century 21 Real Estate is proud to announce the launch of the “Empowering Latinas” program, an educational and business opportunity that will help Latina entrepreneurs in South Florida earn a real estate license. In partnership with the Hispanic Heritage Foundation, Century 21 Real Estate will not only provide 70 scholarships, but Century 21 affiliated brokers in the greater South Florida region will also mentor the scholarship awardees and offer them the opportunity to hone their craft with a local franchise affiliate. Read more here.

       

      Check back next month for the latest Century 21 Real Estate News briefing.

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      Filed Under: agent, Agents, C21 News, Century 21, Featured, real estate agent, Real Estate Industry News

      Agent Spotlight: Q&A with Christa Lowry of CENTURY 21 Hometown Realty

      January 27, 2017 By Casey Danton

      When it comes to quality and knowledge, Century 21® affiliated agents can’t be topped. In our new spotlight series, get to know Century 21 agents as they share their experiences with the CENTURY 21 System and some of their best advice for reaching the top of the real estate market.

      This month, we sat down with Christa Lowry of CENTURY 21 Hometown Realty to learn more about what it’s like to be one of the top agents on California’s Central Coast. Read on for Christa’s story and the great advice she had to share.

      Why CENTURY 21?

      CENTURY 21: What made you want to be a real estate agent?

      Christa: I always wanted to sell real estate because I am a natural sales person. I love business and the home buying and selling process always intrigued me as a buyer. I love to help people and what better way to help people than to assist them in making their real estate dreams come true?! I already had a career, but knew that someday I would transition into real estate.

      CENTURY 21: Did you always want to be a real estate agent? If not, what were you doing before?

      Christa: I went to college as a business student with a minor in interior design, but I also had an eye for fashion and a desire to own a salon, so after college I received my cosmetology license and had a salon for 23 years. I got my real estate license in 2009 and did both for a while until 2012 when I decided to retire from the beauty business and sell my salon, allowing me to do real estate full time.

      CENTURY 21: What attracted you to Century 21 Real Estate?

      Christa: I bought a house in 2003 with a Century 21 Agent as my buyer’s agent and a problem arose with a pest company. My agent’s broker, Amy Gallagher, came to my agent’s rescue and faced the problem head on. She impressed me so much that I remember that day telling myself that if I ever did become an agent I would possibly want to work with her because of how she went to bat for her agent. When I got my license, I interviewed every good real estate company on the central coast and decided on a CENTURY 21 Company, not only because I loved Amy, but also because I felt that a CENTURY 21 Company was going to give me the training and support I needed as a new agent. I knew the market was going to get better and I only had a short period of time to get educated before the market picked up and I wanted to be ready. The CENTURY 21 Company was the company to help me do that and it did!!

      Client Relationships

      CENTURY 21: What was it like to sell your first home?

      Christa: I’ll never forget the feeling of selling my first home. I sold it to a family my son went to school with and they never thought they could afford to buy a home. I encouraged them to talk to a lender I knew and it worked out!! We found the perfect home for them in the first week and they couldn’t believe how easy it was. What a great feeling to see their dream of owning a home become a reality.

      CENTURY 21: Can you describe what it felt like when you handed over your first set of keys to your client(s) on your first sale?

      Christa: The morning we closed on the house I made a large basket full of things that I knew they would love (in colors I had noticed they would be decorating in) and also their favorite wine, of course. We met at the property and as I handed them the key they both started crying and their kids were all hugging them. It was an incredible moment and one I will never forget. It was at that moment that I was hooked.

      CENTURY 21: Do you still feel this way when you close a sale?

      Christa: All my closings have been so different. My clients are all so unique. I still do great closing gifts that are personalized, but not everybody is as emotional about receiving keys to their new home. I would say it is half and half but I still get very excited the morning I wake up and realize that it is the day I get to close another property. I still make a 100% effort to make it as special as possible for my clients.

      CENTURY 21: Are you close with any of the families you’ve sold homes to?

      Christa: It’s funny, but I would say that my clients are now all of my friends! A lot of the time they are the ones I talk to the most, socialize with, work out with, and meet with for wine or lunch. I get invited to their events and every year I do a client appreciation party at a winery or fun venue. Once someone closes a deal with me or refers me, they are part of the Christa Lowry Real Estate family and get an invite every year so a lot of them have gotten to know each other and look forward to seeing each other every year, which is fun. I am trying to create a community of people that all know each other and remember me when they see each other.

      CENTURY 21: Have you had any clients return to you or recommend you?

      Christa: I am seeing a huge change in my business in the last year with referrals. I am also starting to work with clients for the second or even third time as the years go by. It’s very exciting when they come back to me. I reward referrals. They get put into a drawing at the end of the year and I give away gifts to those who have referred me, including a weekend getaway at a 5-star resort in our area. Clients eat that up and I think I have gotten some referrals because of that and also the great service I give them and the friendships I retain along the way. Staying in contact is the best way!

      Central California Real Estate

      CENTURY 21: What is the market like in Central California?

      Christa: The market is hot in California. If your home is priced right it will sell within a few days to 2 weeks. I have several homes I have sold in 1-2 days for over asking price this last year.

      CENTURY 21: Can you describe the different types of clients you encounter in Central California?

      Christa: Clients in California—if you are working in the higher end market such as myself—can be pretty demanding and high maintenance. I treat all of my clients the same whether they are buying a mobile home or a million dollar home. They all get top notch service but I have to say that the higher end can be very needy. I am lucky because I worked with a lot of clients like that in the salon business so I know how to work with those types and meet their needs. I also work with normal middle class families just trying to work hard and make a decent life for their families. I find these to be the most rewarding to be honest although I can’t deny I appreciate the commissions of the higher end market.

      CENTURY 21: What’s important to your clients and what are they looking for in Central California?

      Christa: Clients here in Central California are looking for a relaxed way of life. They are all trying to get away from the rat race and most people who live here love views and want to be close to outdoor activities such a hiking trails, beaches and natural beauty. They want a good value in a home, but they also know that people who live here get a lot less home for a lot more money and are willing to pay it because of our way of life here and our community and small town feel.

      CENTURY 21: What are the challenges you and your clients face in your area?

      Christa: One challenge we face here would be the lending process. It can be difficult. I am very blessed that through trial and error I have a team of lenders I work very well with that can make it happen for my clients. We also deal with high prices for smaller homes so sometimes it is hard for middle class families with kids to make it here. Most of the time both parents have to work and that can be hard with small children but most find it worth it because of the low crime and it’s a great place to raise a family.

      CENTURY 21 Support

      CENTURY 21: What are the benefits of working with Century 21 Real Estate vs. other real estate agencies?

      Christa: Systems, support, awards, great brokers, local, national, and global recognition, integrity and awesome conventions with top agent retreats make this company the best!!!

      CENTURY 21: How has Century 21 Real Estate helped you establish yourself?

      Christa: The brand name has helped because it is a name people trust. Also, on the central coast, the CENTURY 21 Company does twice as much business as the next leading competitor so the brand is very well known and is also known for having the best trained agents in the business and agents who have integrity which is very important to me. They have included me in local commercials and they’ve had great training sessions and seminars to set me up in all aspects of my business and brand.

      CENTURY 21: What are the biggest challenges you face as an agent and how has Century 21 Real Estate helped you overcome them?

      Christa: I think my biggest challenge right now is a low inventory. It is so frustrating but it has encouraged me to door knock and to be creative by looking at expired listings and thinking outside the box to find the right home for my clients and also to get more listings. Brett Noel, our trainer, is always teaching us ways to work with expired listings, door knocking and really encouraging us to go out and get the business.

      CENTURY 21: What is your favorite tool to use as an agent that’s provided by Century 21 Real Estate?

      Christa: My favorite tool is probably Toolkit CMA™. I use it all the time. Between the property tour presentations and the marketing and Toolkit CMA presentations that look so professional, I think that is my favorite. THE GOLDEN RULER® is great too and I love CENTURY 21 Business Builder® because it is so easy to send new listings to my whole sphere of influence and also monthly newsletters to keep in touch.

      CENTURY 21: You’ve received some impressive awards! How does it feel to be recognized in your field and by Century 21 Real Estate?

      Christa: I am so honored and excited to have been able to reach my goals with Century 21 Real Estate and having received these awards and all this recognition has helped not only my confidence, but I use it in my business to help brand myself. I am striving to continue to reach even higher levels every year and have exceeded my financial goals every year since I went full time which is so exciting. I think that working for a company that recognizes your hard work pushes you to work harder and achieve even higher awards. I am sold out for Century 21 Real Estate. I have companies calling me almost weekly asking me to work for them who promise me that I would make so much more money and pay way less of my commission to keep for myself, but Century 21 is my family and you can’t put a price on that. I feel that Century 21 Real Estate has the systems in place to help me achieve my goals and that means the world to me. Working for a company that celebrates your achievements with you and gives you the tools and support to succeed is hard to find and Century 21 Real Estate has it ALL!

      CENTURY 21: What would you say to an agent who is considering making the move to Century 21 Real Estate?

      Christa: I would say to agents who work for another company to really ask themselves if the company they are working for is making them a better person and agent or if they are just taking from them and using them for the bottom dollar. Century 21 Real Estate is a family and we are all here to help each other and support each other backed up by great leaders and that there is no better place to thrive as a person and as an agent. The tools and support you get as an agent with Century 21 Real Estate are impossible to find anywhere else.

      Tips & Advice

      CENTURY 21: How do you stay on top of new trends and new technology in your field?

      Christa: I work closely with social networks to make sure that I am staying on top of what is new and current in social media. I comb through successful agents’ profiles to see what they are doing and I also watch daily or weekly Tom Ferry posts. I love the updates that Rick Davidson does and I read all the real estate magazines that come in the mail and Google agents from San Francisco and LA to see what they are doing. I was a part of Rising Professionals Network and I can say that single handedly helped me take my business to the next level and I increased my sales that year 3x. Awesome program.

      CENTURY 21: What apps do you use to help your business?

      Christa: I use the CENTURY 21 app, the Open House App, Ripple app for social marketing graphics, Kings Mortgage app, SkySlope app—all social media apps like Facebook, Instagram, and Twitter.

      CENTURY 21: What are the qualities that make a successful agent in your opinion?

      Christa: The qualities a great agent has to possess are integrity and honesty. Looking out for your client is #1. Treating people with dignity and looking out for their best interests no matter what is key. I also think you need to be outgoing, love people, want to help others, be able to think outside the box, be self-motivated, be able to push through when things get difficult, be a great negotiator, and you have to LISTEN TO YOUR CLIENTS!!! I believe that a great agent has to learn from every mistake and be able to understand that nobody is perfect and that making mistakes is part of learning and growing. I also believe that if you want to be a great agent you have to be balanced so you don’t burn out. Being balanced with your health, your mind, and your spirit is something you need to nurture every day. Making goals, time blocking, and making family a top priority are all must haves if you want to be successful long-term.

      Stay tuned for another agent spotlight coming next month!

      Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/c3ID_-QpuVE/

      Filed Under: agent, agent spotlight, Century 21 Hometown Realty, Christa Lowry, Featured, interview, real estate agent, Sellers, Tips

      Do You Want to Become a Real Estate Agent? Find Out: Take CENTURY 21®’s Quick Real Estate Personality Assessment

      January 20, 2017 By Casey Danton

       

      A real estate agent’s main asset is their personality. If you’re a good listener and you love connecting with other people you’re probably an agent-in-waiting. The best agents are typically dependable, conscientious, and capable of sustaining new and lasting relationships. If this sounds like you, you’re in the right place.

      CENTURY 21 REAL ESTATE PERSONALITY ASSESSMENT tool will help you determine your personality type by providing invaluable insights to help you move one step closer to entering the real estate business.

      Are you comfortable around strangers? Do you like to take charge of a situation? If you’re nodding your head, this tool is for you. It’s a quick and easy way to gain insight into becoming a great agent. Chances are you’re already bursting with qualities you’ve never equated to selling a house.

      So, are you interested in an independent business where you make your own hours? Does the idea of helping someone make their dream a reality sound exciting?

      Click the link below to unlock your real estate personality. It only takes ten minutes. You’ll never forget the feeling of handing someone the keys to their new home.

      CENTURY 21 REAL ESTATE PERSONALITY ASSESSMENT

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      Filed Under: Agents, Century 21, Featured, real estate agent, Seller Advice, Sellers

      How to Be an Eco-Friendly Agent

      August 9, 2016 By Casey Danton

      Many people and industries today are taking a step back and considering how their actions impact the environment around them, and we believe that real estate and real estate agents should do the same. Join the trending conversation by practicing eco-friendly real estate marketing habits that may have a positive effect with your clients. Adjust your marketing efforts slightly with these tips and you may see larger results.
       

      Enhance Email Marketing

      Flyers can be effective when marketing open houses, but they’re just not enough in today’s technological world. Instead of relying on larger quantities of physical handouts, turn your focus towards email marketing. This waste-free option allows an instant connection with your clients, and opens up communication channels since someone can always reply back to you. Not sure where to get started? We’ve got some tips.
       

      Utilize Social Media

      Along the same vein of emails, social media is an online marketing tool that eases your impact on the environment. While we certainly don’t recommend tossing out your business cards, consider alternative avenues for networking such as participating in online communities and forums. Online interactions allow you to deliver information electronically, which not only reduces waste of notes or flyers, but allows your clients to retain information more easily. When you communicate on social media, there’s no fear of accidentally losing a slip of paper.

       

      Encourage Public Transportation      

      When advertising the location of your open house, don’t just list driving directions — include public transportation options as well when possible. While many clients may still choose to drive, giving other options subtly shows that you’re conscious about eco-friendly alternatives. If some clients do choose to take the public transportation route, their bus ride, train stop, or walk will be a great introduction to the area. It can even serve as a conversation piece about the neighborhood of their potential home.

       

      Market Green Homes

      Associate yourself with green homes whenever you can so that clients may see a connection between you and the environmentally-friendly. For example, if one of your listings has a feature or product that consumes less, don’t be afraid to point it out. Clients may appreciate knowing how solar panels, LED lights, or energy-efficient appliances can save both the environment and their wallets. Put features such as these first and they may stand out as more memorable.

       

      Use your next open house to start aligning yourself with these eco-friendly practices. You may reduce your impact on the environment while increasing the efficacy of your real estate marketing efforts.

      Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/PA39XAUt-AE/

      Filed Under: agent, eco-friendly, Featured, Marketing, real estate agent, Seller Advice, Sellers, social media

      How to Manage Your Personal Brand

      March 28, 2016 By Casey Danton

      As a real estate agent, you represent something more than the company that employs you – yourself. After all, you’re the one who faces clients and deals with their needs on a daily basis. Just like the logo printed on your business card, your personal brand should be well maintained in order for clients to perceive you in a positive light. No doubt you’re already working on this with friendly conversation and trustworthy insights during open houses, but there’s more to do. Here are ways to manage your personal brand and create something that’s unique to you.

      Get to Know Yourself
      You can’t portray the image you want if you don’t know what it is. Take the time to sit down and write down the qualities you want to embody, as well as the ones you don’t want. Consider which ones you already own and play them up as your strengths. For the traits you want to have, make a clear plan how you’ll work on incorporating them into your personality. This list of qualities should serve as your edge. They are distinguishing factors that set you apart from your competition.

      Develop Your Values
      Most companies have core values that determine the personalities of their brands. Follow the example and develop a set of solid principles for yourself. Are you always timely? Do you prioritize transparency? Or would you rather highlight how you stay current on market trends? Once you decide on these values, don’t keep them a secret – let clients know what they are and how they define your personal brand. That way, clients will have concrete evidence of what you can provide to them.

      Deliver Consistently
      After you’ve defined who you are and who you want to be, stick to that. Your core values should be guidelines for how you do business. If you promise to be punctual, always deliver on that promise. If you have a bad day, as everyone does now and then, and for some reason don’t live up to the standards you’ve set, admit to it. Acknowledge what you’ve done, apologize for the less than stellar service, and offer a solution to ensure it won’t happen again. Clients might be more understanding of a mishap if you take full responsibility for it, rather than explain it away with an excuse.

      Maintain Online Accounts
      Social media is no longer just for you and your circle of friends. Assume that potential clients can see every post or photo on any account, and that you can’t delete anything permanently once it’s out there. Protect your image by only showing posts that you would deem appropriate in a professional setting. Also, set your Facebook privacy settings so that you must approve all friends’ posts before the public can see them, in order to control the type of content associated with your name. To be more proactive, consider creating a professional Facebook page. There, you can focus on information relevant to your business, such as helpful articles and current events in real estate. For example, CENTURY 21® has some valuable resources you can share, from mortgage calculators to a real estate focused blog.

      Welcome Feedback
      No one’s perfect, so don’t expect that you will be. However, you can still strive for perfection by regularly looking for ways to improve. For this reason, feedback serves as an invaluable asset to target your weaknesses. There are a few ways to ask how you’re performing as an agent, depending on who you’re asking and in what type of situation. Feel free to ask other trusted agents on a casual level how you’re perceived in the field. For clients, try emailing a questionnaire after you’ve helped them with their real estate needs, but always ask their permission to do so first.

      Get started today on developing your personal brand with clear qualities and maintained values. You may find you have a more positive perception among clients because of it.

      Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/wjfZi2VWoaM/

      Filed Under: agent tips, Featured, personal brand, real estate agent, real estate agent advice, realtor tips, Sellers

      5 Tips for Email Marketing

      March 9, 2016 By Casey Danton

      As a real estate agent, email marketing can be an invaluable tool in creating and maintaining relationships. Well-executed emails can help secure new clients, communicate information to current ones, or even rekindle the interest of those from a previous time. However, there’s some strategy behind it. The following five tips may make your online messaging more effective.

      1. Acquire an Email List

      Collect a directory of clients’ contact information by asking them specifically for their email address. From there, email them with a choice to opt in to regular content. This method ensures that everyone on the list is interested in receiving your information. Unsolicited emails may tarnish your reputation as a real estate agent or come across as spam. To encourage people to opt in, use gated content, or content that can only be seen after entering an email address. For example, e-books, webinars, or virtual tools should be available only after a client has chosen to receive regular emails from you.

      2. Provide Valuable Information

      Send an email flyer about recent home listings and closings that may genuinely be of interest to the email recipient. Additionally, send a newsletter with data on the housing market or tips about real estate to demonstrate your expertise. Think: market trends, real estate how-to guides, and government initiatives for buyers and sellers. Make sure to send these sparingly though—no more than once a week—so clients have time to digest the information.

      3. Be Concise

      Short, digestible messages are optimal, since most emails are read on smartphones that make blocks of text intimidating. Subject lines should also be short, specific, and interesting enough to entice the reader. Aim to have them between 28-39 characters, and definitely no more than 50. The body of the email should take no longer than two minutes to read through. To fit this requirements, try cutting out sentences that don’t pertain directly to the crux of your email.

      4. Be Personal

      Your email should sound like it’s coming from a trusted ally, not a salesperson. Create this tone by asking questions and using the client’s first name. Focus on using the word “you” more often to shift attention towards your client. Also, always sign the email with your first and last name rather than just your company’s name, and provide additional ways for them to contact you.

      5. Send Transactional Emails

      Sometimes simply known as thank you emails, transactional emails can be a great way to show clients you appreciate their interest. If someone has opted into your mailing list or responds positively to your newsletter by requesting more information, send a thank you email. It will show that you care about your customers and that your email marketing is genuine.

      Almost all real estate agents participate in email marketing, so don’t get left behind! Follow these tips so your efforts may stand out.

      Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/sg_IEiChNK8/

      Filed Under: agent tips, email, email marketing, Featured, Marketing, real estate agent, Seller Advice

      Know Your Negotiation: Tips for Real Estate Agents

      February 17, 2016 By Casey Danton

      One of the many reasons a home buyer or seller turns to you, the real estate agent, is for negotiation help. They might lack experience and feel insecure when it comes time to talk about money and their potential purchase or sale. While you may have already brushed up on some tactics, realize that negotiating in real estate presents a unique situation. Here are some tips that may help.

      Check Your Emotions, Not Theirs
      Common advice recommends negotiators to remain unbiased and objective — strong emotions can potentially hurt your deal. However, as a real estate agent, it’s important to remember that emotions do play a part in your business. A home may often be the largest investment in a client’s life. Acknowledge and understand that clients might have a lot at stake, while continuing to remain unemotional during negotiation. Your clients may appreciate that you understand their point of view while maintaining a professional demeanor.

      Prepare Your Clients
      Whether your clients are the ones buying or the ones selling, get them up to speed on how a typical negotiation occurs. Although you may be responsible for leading the process, you can still make your client feel like a participant. Lay out the procedural steps for them, so there are no surprises or unexpected obstacles. Answer as many questions as possible beforehand so they don’t feel out of the loop or overwhelmed when the negotiation occurs.

      Manage Expectations
      While you may have good intentions to get your client the best deal possible, don’t promise it. After all, you can’t. A negotiation is a live, working discussion that can take many turns. Make sure your clients understand the worst case scenario by talking to them beforehand about all potential outcomes. As mentioned before, buying or selling a home may be an emotional endeavor for them. Mentally preparing them for less than favorable outcomes takes the shock out of the situation and may reduce mental stress.

      Discuss Alternatives
      The “worst case scenario” conversation shouldn’t end with a simple acknowledgment of potential outcomes. Create a plan of action just in case those outcomes are realized. What would your client like to do if the buyer won’t budge on an asking price? What would the buyer like to do with certain home inspection results? Deciding on an action beforehand can reduce the time and effort of decision making in the moment, which may lead to more objective, unemotional choices.

      Report Facts Only
      Since it’s your job to remain detached during this process, make sure you remain that way when reporting negotiation outcomes to your client. If a seller is angered by an asking price, but accepts it anyway, you may want to leave out their emotional response when reporting the offer acceptance. Their reaction is unnecessary to the business transaction, and can only add superfluous feelings of attachment to the process.

      Negotiating in real estate can be a high stakes game, but these tips may help you to remain calm while you work out the best deal for your client.

      Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/o1b22LEOQQM/

      Filed Under: Agents, Featured, negotiation, negotiation tips, real estate agent, Real Estate Agents, Seller Advice

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