Listings Archives - CENTURY 21 MarketLink Realty

CENTURY 21® Social: 3 Ways to Use Instagram Stories

July 12, 2017 By Casey Danton

Instagram has followed Snapchat’s lead in providing a separate feed dedicated to showcasing a user’s activities within the past 24 hours. Stories provides a time-sensitive “day in the life” overview of a single user’s postings by offering an in-the-moment view that makes followers feel like part of the action. While this may be a problem for Snapchat, it’s great for real estate agents. Now you can target followers with two very different content approaches all within one network.

Read on to learn what you can do with Instagram Stories.

Highlight Your Listings

From sneak peeks to virtual tours — Instagram Stories gives clients a new way to look at listings. First, it allows agents to link all of their photos together to display as one cohesive stream to promote listings and events. Its video capability also allows agents to share brief virtual tours to help followers get a glimpse of the bigger picture. No matter which visual approach you choose, Stories offers the option to draw on the photos or place markers so that you can highlight all your favorite features of the home.

Share the Spotlight

Instagram Stories boasts native features that help users enhance the content they share — a couple in particular, are very beneficial for agents:

Stickers: Customizable sticker options allow agents to add context about the location, weather, or time. The location feature in particular is useful because users can tap the sticker to learn more about the location — giving agents an opportunity to share important open house information or highlight local businesses in the community they serve.
Mentions: Similar to locations, mentions allow agents to tag Instagram accounts in a story. This is another great way to interact and highlight local businesses or influential people in the area.

If you host weekly happy hours, networking events, or any other gatherings on a consistent basis, consider promoting them with Instagram Stories.

Unique Content

The first rule for any social media content is to ensure that it is providing value to the audience. Instagram Stories offers a unique way to do this. For example, DIY tutorials for new homeowners or sellers trying to make repairs can offer value followers will appreciate. Stories also provides a great opportunity to showcase the everyday life of an agent and their personality, which is crucial for developing (and retaining) connections.

As with any new feature, the best way to figure out what works for you is to experiment. Start by thinking of something you can create for each of the categories mentioned above and see where the stories take you.

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90′s Nostalgia: Doppelgängers to our Favorite ’90s Television Homes

February 18, 2014 By CENTURY 21

Do you still have Baby One More Time stuck in your head or are you still Clueless about who was Saved by the Bell and why Ross and Rachel keep breaking up and making up?

Don’t worry, a CENTURY 21® Agent is in the house with your Guide to the ‘90s: Television Homes Edition. These CENTURY 21® homes are all on the market so Shop ‘til You Drop.

Beverly Hills, 90210: Beverly Hills, 90210’s heartthrobs, Brandon and Brenda Walsh would be right at home here .

Sabrina the Teenage Witch: We could picture Sabrina, Hilda, Zelda, and Salem brewing up spells here.

Buffy: Before there was Edward and Bella there was Angel and Buffy. We could picture Buffy and Angel having romantic dates in this doppelganger to Buffy’s Sunnydale home.

Fresh Prince of Bel Air: “I pulled up to the house about seven or eight. And I yelled to the cabbie ‘Yo homes smell ya later.’ I looked to my kingdom. I was finally there. To sit on my throne as the Prince of Bel Air (Fresh Prince of Bel Air Theme Song).” This home looks like the Banks’ family’s mansion where we would be able to find Carlton, Will, and Geoffrey dancing.

Friends: When they aren’t at The Central Perk listening to live renditions of Smelly Cat, you could expect to see Rachel, Monica, Phoebe and their friends here.

Full House: “Everywhere you look, when you’re lost out there and you’re all alone, a light is waiting to carry you home, everywhere you look. Everywhere you look (Everywhere You Look, Full House).” If you’re looking for a home similar to the one Danny, Joey, Jess, D.J., Stephanie, and Michelle lived in, well, “You got it dude (Full House).”

Dawson’s Creek: You don’t have to wait for your life to be over. A CENTURY 21® Agent is in the house. We would not be surprised to find Joey rowing to this dock before climbing the ladder to Dawson’s bedroom.

“It’s like you’re always stuck in second gear. When it hasn’t been your day, your week, your month, or even your year (a CENTURY 21® Agent will) be there for you (I’ll Be There for You).”

We want to hear from you! What is your favorite 90’s television show? Which of these homes would you want to live in the most?

For entertainment purposes only.

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The 5 Best “Man Caves” For Watching Football

February 2, 2014 By CENTURY 21 Leave a Comment

It is a truth universally acknowledged, that a man in possession of a good fortune, must be in want of a man cave to watch the game in. (Adapted from Jane Austen’s Pride and Prejudice. She never said this but we think she would concur.)

What is a man cave, you ask? Merriam-Webster defines a man cave as, “a room or space (as in a basement) designed according to the taste of the man of the house to be used as his personal area for hobbies and leisure activities.” It is your mantuary – a place to watch sports, play pool, bartend, and conduct other mantivities.

Here are the five best CENTURY 21 listed man caves to watch football in. These man caves, and the less important rooms that accompany them, are on the market and could be yours to cherish for sports seasons to come.

1. This Snohomish, Washington man cave has soundproof doors (don’t worry about loud cheering and screaming at the TV), a fireplace, a pool table, and plenty of seating for watching your favorite sports teams.

2. This mantastic Hiawassee, GA man cave has a television area to watch football, a table for snack storage, and a bar. Talk about a macho man cave!

3. Play pool, drink beverages, and football on a big screen in this Paradise Valley, AZ man cave. This basement was turned into a man cave so, perhaps it would be better defined as its own manpartment.

4. This Young Harris, GA man cave has a kitchen with plenty of space for wings, chips and dip, bacon, and pizza. When you are done grabbing food, bring your snacks into the movie room.

5. Access to an outdoor grilling area means your room is pretty much burger-scented heaven. This Marathon, FL man cave has a large space with room for many mantivities and easy access to the grill.

Choose one now – which cave would you want to call your own?

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