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      CENTURY 21 MarketLink Realty - SMARTER. BOLDER. FASTER.

      You are here: Home / Archives for home staging

      Terrazzo flooring has stood the test of time, enduring for centuries as a durable and versatile surface.

      November 19, 2020 By C21 Communications

      To arrive in Venice for the first time is to be transported into a completely unique world—a city of gothic buildings floating on water, where grand palaces and churches stand above the ubiquitous canals, and an array of building materials is on permanent display. From the dusty-rose clay bricks that can be found on the exteriors of houses, palaces and churches, to the dazzling white Istrian stone that typifies many of the grander Venetian establishments, and the marble mosaics that adorn surfaces throughout the city, Venice is a city of contrasting textures and styles—and this is something that is reflected in one of its most famous exports: terrazzo flooring.

      You might know it as that speckly concrete from government buildings of the 1970s and ’80s, but this hybrid flooring material was actually created in the 15th century. Venetian mosaic workers would gather up offcuts of marble and repurpose them, combining them with clay and other materials to use for flooring in their own residences. The workers would grind the stone down for an even walking surface, but without being coated, the color of the aggregate flecks would not emerge; terrazzo was merely a convenient and utilitarian choice for flooring.

      The flooring style gained popularity when workers refined the process of installation by creating a grinding stone called a galeto to even out the surface, and discovering that a coating of goat milk would bring out the color and sheen of the stone. Since then, technology has advanced (and coatings other than goat milk have been developed), and terrazzo has established itself as a durable and attractive flooring material, first in Italy, and then across the globe.

      In palaces and buildings throughout Venice, terrazzo is omnipresent, having been chosen for its aesthetic appeal and durability. In the centuries since its invention, the surface has made its way around the world, and recently, it has enjoyed a resurgence as a style statement in modern architecture and design.

      David Filippi, Vice President of American Terrazzo Co., has a long family history with terrazzo, beginning with his great-grandfather Antonio’s emigration from Italy to the United States. Antonio Filippi set out for the United States from a small town called Casasola, not far from Venice, in the early 1900s. After an arduous journey and years of hardship as a foreigner in a strange land, Antonio established what is now American Terrazzo Co.

      “Like so many Italian immigrants, my great grandfather left behind a wife and young child to board a ship and set sail for the country of his dreams,” Filippi says. “Some seven years after arriving in America, he called for his young family to join him and eventually secured a piece of property where he built his shop and home next door. Relatives and friends from the ‘old country’ joined my great-grandfather, and together they earned a reputation for performing the finest in terrazzo and masonry work.”

      Terrazzo flooring has stood the test of time, enduring for centuries as a durable and versatile surface. image 1

      Filippi’s family is dedicated to the continuation of the business, which is a testament to Italian ingenuity and Filippi’s great-grandfather’s hard work. “Over the years, terrazzo has had its ups and downs,” Filippi says. “Today, it is very popular.

      Historically, you would have seen terrazzo mostly in airports and hospitals, and in the lobbies of large commercial buildings. Now, it has expanded to retail stores, universities and high-end homes.” As with many design and architectural trends, terrazzo has come in and out of style, but one of the enduring benefits of the material—and what makes architects and designers come back to it again and again—is that it is durable and versatile.

      “Generally, of all building types, airports have the most foot traffic,” Filippi says. “One of the main reasons that terrazzo is so widely used in airports is that it is extremely durable.” It’s because of this that, even though the initial financial outlay for terrazzo might be greater than a simpler form of flooring, terrazzo is considered to be the most cost-effective flooring that there is—because it will never wear out. Fifty years from installation, a terrazzo floor will look as fresh as if it were installed yesterday.

      Another major benefit of terrazzo flooring is its uniqueness, and the ability to customize its look to suit any setting. “It has many options,” Filippi says. “There is a wide spectrum of available colors, as well as many aggregate sizes and colors.” In recent years, terrazzo has been embraced as a wildly versatile material that can be used as a refined surface in professional buildings; for a fun and colorful addition to a retail space; and as a personality-laden feature in a beautiful home.

      Because terrazzo is poured during installation, a fluid, unbroken surface can be achieved, providing continuity and connection between spaces in your home, which most other flooring and wall surfaces are unable to achieve. And designers are now experimenting with precast terrazzo, opening up a whole new channel for design experimentation—it’s no longer limited to just flooring and walls.

      “Over the years, we have fabricated terrazzo sinks, bathtubs, tables, chairs and even sculptures,” Filippi says. “Terrazzo can be placed anywhere and everywhere. It has no limitations.” This expansion from building surfaces to accessories and decor is indicative of the strength of terrazzo in today’s design palette. Modern design outlets jumped on board, with Anthropologie selling a range of terrazzo-inspired bath accessories, West Elm doing a collection of melamine terrazzo-style dishes, and multitudes of furniture and fabric designers incorporating the material’s aesthetic into their products.

      If you’re considering terrazzo for your home, there are a few important things to keep in mind. Consider your time line, because terrazzo is still laid by hand, and is considered artistic and artisanal work. If you’re going with traditional cementitious terrazzo, be prepared for it to take more than a month to install. Epoxy, on the other hand, can usually be completed within one to two weeks.

      Cost varies, starting from $30 per square foot for installation. If you’re looking for intricate designs or installations in challenging areas, the cost will increase. But remember, the long-term maintenance costs of terrazzo are virtually nonexistent compared with other types of flooring.

      Lastly, when you’re choosing the color and aggregates for your terrazzo features, make sure that you’re making a choice based on personal preference rather than trend, because this surface, with its virtual indestructibility, will be with you permanently.

      The post Terrazzo flooring has stood the test of time, enduring for centuries as a durable and versatile surface. first appeared on Century 21®.

      Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/255kL-MQZkQ/

      Filed Under: flooring, home staging, interior design, luxury, Terrazzo

      The Science of Selling

      March 24, 2016 By Casey Danton

      You know that there’s more to selling than charisma and a charming smile. Even when you’re showing the best house on the market, you have to stage it to appeal to potential home buyers or else they might not see its true value. However, there’s even more that comes into play than just a beautifully set living room. Here are some science-backed techniques that may help your clients make a decision when it comes to buying.

      Emotions Come First
      Though general advice consistently warns against letting emotions get in the way of decisions, psychology studies report that it still happens. Home buying decisions are emotional at their core: Clients are considering whether they can envision a future there. However, these same studies show that the buyers won’t admit to this reasoning. Instead, they want facts to corroborate their feelings. As an agent, use this information to wow clients initially with a warm, welcoming open house, and then further impress them with the reasonable price, new plumbing, or other positive concrete facts that could support a decision to live there.

      Less is More
      The notorious “analysis paralysis” is, in fact, true. When confronted with too many choices, overwhelmed decision makers freeze up and tend to withdraw from the situation. Don’t let this happen to your clients by inundating them with superfluous information. Only show them listings that you genuinely believe would be a good fit for them. If you show them houses that don’t meet their preferences with the good intention that they might be interested, you may be doing a disservice to both yourself and to your clients.

      Outside Opinions Matter
      Buying a home may be one of the biggest purchases of your clients’ lives, so they may not want to feel alone in the situation. Since they may be anxious about committing to something so big, it’s important for them to have support from others. Give them time to digest information and discuss it with their partners, family, or friends. Even better, ask a neighbor to attend an open house to answer your clients’ questions as an unbiased third party.

      The Price Isn’t Always Right
      Homeowners often succumb to the idea that everyone will see their home in the same loving light as they do. However, as the agent you should know that beauty is in the eye of the beholder. Whether you’re advising sellers on a listing, or working with home buyers through a negotiation, keep in mind that most people tend to overestimate their asking price by 5 to 10%.

      Keep these things in mind when working with your clients, and you may find selling to be just a bit easier.

      Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/v3i95jsdATs/

      Filed Under: Featured, home buying decisions, home selling, home selling tips, home staging, Seller Advice, selling tips

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