Q3 | 2025 Luxury Report

October 29, 2025 By C21 Communications

This in-depth report offers a detailed look at the latest trends shaping the high-end real estate market, analyzing key metrics like sales prices, volume, days on market, and price per square foot. With insights across major luxury markets, it’s an essential resource for buyers, sellers, and industry professionals alike.

To learn more about the CENTURY 21 Fine Homes & Estates^® designation or contact a luxury sales professional, please visit century21.com/finehomes.

The post Q3 | 2025 Luxury Report first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/q3-2025-luxury-report/

Q2 | 2025 Luxury Market Report

August 5, 2025 By C21 Communications

To learn more about the CENTURY 21 Fine Homes & Estates^® designation or contact a luxury sales professional, please visit century21.com/finehomes.

The post CENTURY 21 Fine Homes & Estates Magazine 2025 Spring/Summer first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/century-21-fine-homes-estates-magazine-2025-spring-summer/

Q1 2025 Luxury Market Report

May 1, 2025 By C21 Communications

Introducing the North American Luxury Market Report, produced in collaboration with The Institute for Luxury Home Marketing. This in-depth report offers a detailed look at the latest trends shaping the high-end real estate market, analyzing key metrics like sales prices, volume, days on market, and price per square foot. With insights across major luxury markets, it’s an essential resource for buyers, sellers, and industry professionals alike.

The post Q1 2025 Luxury Market Report first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/luxuryreportq1-2025/

30 Under 30

January 8, 2025 By C21 Communications

The first-ever CENTURY 21^® 30 Under 30 honorees have been announced. This recognition celebrates agents affiliated with the CENTURY 21 brand who excel in production, service, community involvement, and social media. For over 50 years, the CENTURY 21 brand has been a trusted name in real estate, and this new award highlights the next generation of industry leaders. Despite a challenging year, these agents have helped clients navigate the housing market and achieve their homeownership dreams. The 2024 honorees include standout professionals from across the country.

Learn more

Alyssa Christison

CENTURY 21 Asa Cox Homes

“After three years in real estate, this recognition means the world to me because it represents the trust and connections I’ve built with my customers, clients, and colleagues. I’ve poured my heart into this work, dedicating my time to building relationships, and I’m so grateful for the opportunity to continue growing and making a difference.”

Logan Burns

CENTURY 21 Affiliated

“I am extremely grateful to be receiving the 30 under 30 award. It is a testament to the hard work that I have put into my real estate career and motivates me to continue delivering exceptional service to my clients.”

Matthew Mandeville

CENTURY 21 Limitless

“I am deeply honored to receive this award, and I am truly grateful for the recognition of my work. This achievement would not have been possible without the support and encouragement of all the staff at Century 21 Limitless who have supported and believed in me along the way.”

Mallory Bare

CENTURY 21 New Millennium

“Being chosen for the 30 Under 30 recognition for CENTURY 21 is an incredible honor that represents my relentless work ethic, dedication to the business, and passion for serving my clients and community. It’s a humbling and exciting reminder that consistent hard work and a genuine love for helping others creates meaningful and recognizable impact!”

Adam Hayes

CENTURY 21 Broadhurst

“Being named one of the 30 Under 30 in the CENTURY 21 brand is an incredible honor that I’m truly humbled by. It’s a reflection of the amazing clients, mentors, and colleagues who have supported me along the way. Mere words cannot describe how grateful and happy I am to be recognized. I would be remiss if I didn’t take the opportunity to say that without the inspiration and leadership that the President/owner Jamie Broadhurst and BIC Amanda Unerli have given to me for the entirety of my career, I would not be the Realtor I am today.”

Adam Kutchmire

CENTURY 21 LIST with BEGGINS

“Receiving the CENTURY 21 30 Under 30 recognition is a profound honor and a reflection of my passion for this industry. I am very grateful for all of my clients’ trust and support during these challenging years in real estate—it’s their belief in me, along with my business partners and mentors, that makes this achievement possible.”

Christopher Smith

CENTURY 21 Community

“It is a tremendous honor to be recognized as part of the 2024 inaugural CENTURY 21 30 Under 30 program. It is truly humbling and rewarding to see the hard work, dedication, and perseverance I put into every deal and transaction for clients and customers recognized and appreciated. I want to express my heartfelt thanks to my family, friends, clients, the brokerage, the CENTURY 21 brand, and everyone who continues to influence and shape who I am today. This recognition inspires me to continue striving to be not just a great realtor, but a person who uplifts my community.”

Rachel Shealey

CENTURY 21 803 Realty

“Being named to the CENTURY 21 30 Under 30 Real Estate Agents is a humbling achievement that reflects my commitment to excellence and my drive to make a meaningful impact in the industry. It inspires me to continue striving for success and to help my clients achieve their real estate goals with the highest level of integrity and professionalism.”

George Valencia

CENTURY 21 A Better Service Realty

“Receiving the 30 under 30 Award from the CENTURY 21 brand is a Tremendous Honor and Privilege. All Praise, Glory and Credit to God! I am truly Blessed with the Best most amazing clients, as well as Best Team, from my Broker, to my office Manager, our office Staff, our Transaction Coordinator, my Assistant, to all Real Estate vendors involved, without them and their hard work or support, none of these awesome recognitions would be possible. I’m looking forward to a Successful, Productive and Prosperous 30’s! Let’s Go!”

Noah McBride

CENTURY 21 Magnolia

“It’s an honor to be selected for 30 under 30 in a brand that means so much to me. Hopefully it inspires the next person to do something even greater.”

Nicole Isaacs

CENTURY 21 Full Service Realty

“Being recognized as one of the CENTURY 21 30 Under 30 is truly an incredible honor! I am truly grateful for my amazing clients who trust me with their real estate journeys and for the opportunity to keep helping people, thanks to the support and guidance of my incredible office.”

Jordan Barnhill

CENTURY 21 Tri-Cities

“Being named to CENTURY 21 30 Under 30 is an incredible honor and a testament to the hard work and passion I put into helping my clients achieve their dreams. This recognition inspires me to continue raising the bar in real estate and serving my community with excellence.”

Sean Hassard

CENTURY 21 Judge Fite Company

“I’m deeply honored to be named one of the CENTURY 21 30 Under 30. This recognition is a testament to the relationships I’ve worked hard to build, the systems I’ve developed to serve my clients better, and the amazing support from my family and office. It’s inspiring to see how dedication and a focus on quality can drive success and make a meaningful impact in our industry.”

Logan Everett

CENTURY 21 Affiliated

“I am beyond grateful to my incredible family, friends, and all of my clients for entrusting me with their investments. Your continued support through repeat business and referrals means the world to me and has been key to my success in this industry. After countless hours of hard work and dedication, it’s truly an honor to be recognized by the best real estate company in the world. Thank you, from the bottom of my heart, for your trust and encouragement! Here’s to many more milestones together!”

Wendy France

CENTURY 21 Bradley Realty, Inc.

“I am truly honored to have been selected for the C21 30 under 30 recognition. None of this would be possible without the support of my amazing mentors, colleagues, family & clients. Serving is a huge passion of mine and I look forward to many more years to come.”

Jeremy Sifuentes

CENTURY 21 A Better Service Realty

“Being named to the CENTURY 21 30 Under 30 is an incredible honor that highlights my commitment to my clients, community, and the values of excellence in real estate. This recognition inspires me to continue helping others achieve their dreams through real estate.”” – Jeremy Sifuentes A special thanks to my father, Ernie Sifuentes, who has been a part of the CENTURY 21 Brokerage for over 24 years. I’m proud to continue the legacy he started and make him proud every step of the way.”

James Boyer

CENTURY 21 Sunbelt Realty

“I feel immensely honored to be recognized as one of the CENTURY 21 brand’s ’30 Under 30′; this award inspires me to contribute even more to my community, my church, and the profession I am so passionate about. Thank you.”

Melody Burch

CENTURY 21 Toma Partners

Albert Sanchez

CENTURY 21 A Better Service Realty

“This award means so much to me. I feel blessed to have earned my clients trust and I am grateful to Century 21 and their constant support!”

Vanesa Quiroz Sanchez

CENTURY 21 Tri-Cities

“Receiving this recognition is incredibly meaningful to me, both personally and professionally. It represents not just my individual work, but also the support of my clients, colleagues, and mentors who have helped me along the way. It is a reminder of the responsibility and commitment I have to keep evolving and serving my community.”

Emily Ervin

CENTURY 21 Sunway Realty, LLC

“The CENTURY 21 brand has become more than just a part of me, it is me. All of my growth and accomplishments have come from being valued by this company. I am honored and proud. I will strive to make C21 proud as a representative for the 30 under 30 recognition. Thank you to my wonderful loyal clients, my incredible broker Becky Reed, my family, and to C21. I wouldn’t be me, without you.”

Marissa Lightsey

CENTURY 21 Peak, Marking & Associates

“Receiving this honor is a true highlight of my career and means the absolute world to me. I have been with CENTURY 21 since I was 22 years old and I couldn’t be more proud of that. My husband, Daniel Lightsey, and I bought our franchise in July of 2021 from our predecessors who kept this machine running for over 40 years. We plan to do the same. We live in Mexico, Missouri and have two children, James (7) and Ellie (4) who give us the motivation to succeed. Our community means the world to us and we owe so much to our town.”

Jordan Borders

CENTURY 21 Judge Fite Company

Top 30 Under 30 CENTURY 21 real estate agents is an honor I will always treasure. I share this recognition with the amazing families I’ve had the privilege to help and the incredible support system behind me.”

Daniel Miller

CENTURY 21 Ace Realty

“I’m deeply humbled by this recognition. Fostering meaningful relationships and putting people first is at the heart of everything I do; an honor like this just reinforces the importance of being genuine and putting in the work.”

Ryan Paul

CENTURY 21 Ace Realty

“After just 5 years in the real estate industry and nearly $50 Million dollars in sales – being recognized as part of the CENTURY 21 30 Under 30 means that all of my hard work & dedication has paid off! Taking a transaction from listing & showings, to accepted offer to closing and seeing the smiles on my clients faces makes working all of those late summer evenings worth it. Becoming a successful established realtor is all in large part due to the loyalty and continued trust from my family, friends, buyers and sellers. I love what I do!”

Jonathan Lopez

CENTURY 21 Circle

“I’m honored to be selected for the CENTURY 21 30 Under 30. This recognition motivates me to continue empowering my community through education on investment opportunities and building generational wealth, while delivering exceptional service to my clients.”

Caitlin Grisler

CENTURY 21 Platinum Properties

“Receiving this award is a testament to the support and encouragement of my brokers who guide and believe in me, my clients who trust me every day, and my family who is my biggest support system (on those late nights and weekends because we work when our clients need us). I couldn’t do what I do without all of them.”

Kali Foxall

CENTURY 21 Purdum-Epperson, Inc.

“Receiving the CENTURY 21 30 under 30 award is a recognition of my dedication, hard work, and commitment to excellence in real estate. It symbolizes the trust my clients have in me and inspires me to continue striving for success in my career.”

Stockton Miller

CENTURY 21 Scheetz

“Receiving this award is a surprise that only enhances the privilege I have had, throughout the last four years with the CENTURY 21 system of providing my clients with true white glove service! I appreciate my incredible team of colleagues and leadership, who I have to thank for pushing me to deliver exceptional experiences and constantly raise the bar.”

Jose Cruz

CENTURY 21 Triangle Group

The post 30 Under 30 first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/30under30-2024/

Century 21® 2024-11-21 08:00:37

November 21, 2024 By C21 Communications

First steps. First dates. Lazy Sunday mornings. Late-night backyard s’mores.

In the comfort of home, the little moments can feel truly epic. One might say that they even feel like moments of the century. And few things give us greater joy than the little moments at home.

For over five decades, agents affiliated with the CENTURY 21^® brand have been delivering the joy of home for their clients. And in that time, the brand has been synonymous with top-quality customer service and a deep connection with consumers.

Anchored by a new theme line “Dedicated to the joy of home,” the CENTURY 21 brand unveils a new brand campaign, The Joy of Home, which builds on its iconic legacy, reinforcing the brand’s ongoing commitment to excellence. The multi-faceted media campaign – which will span social and digital media, in addition to two iconic Times Square billboards – leans into a more humanized message that celebrates what today’s home buyers are prioritizing: community, connection, and a deeper sense of joy.

The new CENTURY 21 marketing campaign is designed to celebrate the extraordinary service and dedication of the agents affiliated with the CENTURY 21 brand, who play a pivotal role in making homeownership dreams come true for families worldwide. The overall theme focuses on “Moments of the Century,” honoring the joyous moments, whether big or small, that evoke a feeling of home and invites consumers to share their own personal moments via social media. This campaign aims to highlight the unique, emotionally resonant experiences that agents create for their clients, positioning the brand as a source of comfort, trust, and joy.

Known for its memorable gold branding and iconic gold agent jackets, the CENTURY 21 brand has made numerous appearances in pop culture, from Hollywood hits to top television series.

By leveraging iconic elements like the gold yard sign and introducing new, customizable marketing materials, the campaign aims to connect with consumers on a deeper level. It underscores the CENTURY 21 brand’s commitment to delivering the joy of home, reinforcing its position as the most recognized name in real estate and most respected in the industry¹. This approach not only honors the brand’s heritage but also adapts to modern consumer expectations, ensuring continued relevance and leadership in the industry.

Iconic Elements: The campaign incorporates meaningful pieces of the brand’s heritage, such as the gold yard sign post, to connect the past and present in a way that feels relevant and fresh.
Customizable Marketing Materials: The brand’s affiliated agents will have access to a suite of social graphics, videos, printable reports, and more to bring the campaign to local markets.
Video Campaign: The campaign includes a series of videos, including a 60-second ad called “Moments of the Century,” which highlights the joy of home and the special moments that make it so meaningful.
User-Generated Content: The CENTURY 21 brand invites consumers to share their “Moments of the Century” across social media with user generated content highlights as part of the campaign using #JoyOfHome.

“The CENTURY 21® brand has always been about more than just real estate. Consumers trust CENTURY 21 independent agents to guide them in making what is not just one of the largest investments in their lives, but the joyous realization of their homeownership dreams,” said Mike Miedler, President & CEO of Century 21 Real Estate LLC. “We understand that there may be challenges along that road, especially in today’s market, but what lies at the heart of their journey is creating a future for their families. Debuting this campaign in Times Square during the holiday season perfectly captures this sentiment and serves as an invitation for everyone to reflect on the pride, warmth, and connection that comes with owning a home.”

¹Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 – December 1, 2023

The post first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/joyofhome/

Today’s Homebuyers Report

September 13, 2024 By C21 Communications

INTRODUCTION

In recent years, connection to community has felt out of reach for various reasons – and the lack of it has reached a new level of urgency. In 2023, the U.S. Surgeon General released a report on America’s “loneliness epidemic” which revealed that approximately 1 in 2 adults in America experience loneliness caused by social disconnection.

Despite this post-pandemic effect, the excitement and joy of home ownership continues to drive consumers – because buying a home means connecting with a community. With our dedication to helping homebuyers find the joy in homeownership, we’re sharing the results of our eye-opening research on the state of mind of today’s homebuyers and what is impacting their purchase decisions, including the ways they seek and prioritize community and connection in the process.

We at Century 21 Real Estate are excited to work alongside agents affiliated with the brand and their clients to realize their desires for community and connection.

Methodology
Century 21 Real Estate commissioned Ipsos to conduct an online survey of Americans ages 18-64 who are recent or intending homebuyers, defined below. The starting sample for this survey was a nationally representative group of n=6,020 U.S. adults ages 18-64. After screening, a total of n=1,041 recent and intending homebuyers completed the survey (n=500 and n=541, respectively), with samples among Hispanic (n=270), Gen Z (n=279), and Millennials (n=390). The survey was offered in Spanish as well as English. Qualified respondents fall into one of two categories:

Purchased a new primary residence in the past two years. Those who purchased a motor home are excluded.
Intend to purchase a primary residence in the next twelve months.

While many Americans feel it’s very important to have a connection to their local community, this connection matters more to recent/intending homebuyers.

Despite the current state of the real estate market, the emotions of recent homebuyers are predominantly positive.

“A sense of belonging and having a place to call home is very important. Everyone wants to feel like they belong to a community.”
ARICA RUCKER
Broker/Owner
CENTURY 21Rucker Real Estate
Charlotte, NC

Recent buyers, across generations, are feeling positive about the buying process, but some uncertainties remain

Overall, many homebuyers are feeling mostly positive. There are some small, but interesting, differences between the positive emotions felt by different generations of recent homebuyers.

Recent Gen Z homebuyers, in particular, reported slightly higher rates of joy and gratitude and a lower rate of hope versus all recent homebuyers.

Recent Millennial homebuyers reported the highest levels of happiness and hope. However, rates of anxiety (24%) and uncertainty (20%) are affecting all recent homebuyers, with slightly lower rates for younger generations. This gives agents a role in supporting positive experiences for homebuyers by providing guidance to address concerns and ease uncertainties.

Recent/intending homebuyers prioritize space, lifestyle, and being close to their existing community over economic considerations

While space and lifestyle considerations prompt many people to move, so does being close to their existing community of friends and family. What’s more, lifestyle and community considerations are even greater than the percentage moving for economic reasons for homebuyers overall.

Interestingly, men skew higher for a desire to be closer to friends and family than women.

A dream home is more than just a house, it’s being in your dream community.

88% of recent/intending homebuyers are willing to compromise on elements of their dream home to be in a community that is “perfect” for their household – especially for those with kids in the home.

“Community means home. The walls around them and the roof over their heads gives security, but how they live is wrapped up in the community that surrounds them. The people, activities, locations… where we live, work and play brings us connection and a sense of belonging.”
STEPHEN VOTINO
Broker/CEO
CENTURY 21 Triangle Group
Raleigh, NC

Recent/intending homebuyers plan to help create their communities with open minds and diversity

Today’s homebuyers, particularly Millennials, are not just choosing communities they will enjoy living in — but communities where their families can thrive and where they can make a difference.

Recent/intending homebuyers are openminded and inclusive. 90% do not consider political affiliation to be a barrier to building community with those around them, and 92% want to be in a community that embraces diversity.

Though the overall trend across generations is to come together with neighbors despite differences (90%), Gen Z (85%) has more in common with older generations, with their level of agreement to the statement “I want to build community with my neighbors regardless of their political beliefs” than Millennials (94% agreement).

Recent/intending homebuyers plan to participate in their communities via civic engagement or entrepreneurship.

The role of a real estate agent is critical to finding and making connections in the right community. Agents need to act as community stewards who understand their homebuyer’s wants, needs, and desires — and help to keep positive emotions high.

Today’s homebuyers want agents who not only can help them with the buying process but also know the ins and outs of communities deeply enough to predict where they’re headed in the future.

Also, the fact that 65% of intending homebuyers rate “getting involved in local community after they move” as “very important” (versus 53% of recent

homebuyers) may signal that recent homebuyers can face challenges when it comes to new community involvement. This presents a prime opportunity for agents to help recent clients get to know their community better after moving in. It also highlights the importance of agents being active in the communities they serve, which is something we’re proud to see with CENTURY 21 independent agents and brokers.

An agent’s connection to the community is particularly important to Gen Z. Keeping in line with all recent/intending homebuyers at 92%, 9 in 10 Gen Z respondents feel it’s important for a real estate agent to have a connection to their local community. And at 45%, they are more likely than total respondents (38%) to report finding their agent through a local community connection.

“I participate in various community events throughout the city, and also serve on various non-profits in Tennessee. I try [to] get involved and network in various groups serving our community.”
EVA ANGELINA ROMERO
Broker/Owner
CENTURY 21 Capital Properties
Nashville, TN

“I run a Facebook group with over 10,000 people in it. I am very involved in my church and am joining the board for our local library.”
CHRISTINE S. FARLEY
Associate Broker
CENTURY 21 Topsail Realty
Portsmouth, RI

View the Full Report

© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21^®, the CENTURY 21 Logo and C21^® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Up Next

Read the Hispanic Homebuyer Report

The post Today’s Homebuyers Report first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/todayshomebuyers/

Hispanic Homebuyers Report

September 13, 2024 By C21 Communications

Introduction

Hispanic and other underrepresented homebuyers can often face various obstacles in their path toward homeownership. Despite that, Hispanic homebuyers are a major force in the housing market1: studies suggest that by 2040, 70% of net new homeowners will be Hispanic.

With our dedication to helping homebuyers find joy in homeownership, we’re sharing the results of our research on the state of mind of today’s recent and intending homebuyers and what impacts their purchase decisions. We explore the differences in community aspirations of Hispanic recent/intending homebuyers versus the overall population, the wider homebuying population, and across generations and family composition.

As the first choice that Hispanic consumers would consider the next time they buy or sell real estate², the CENTURY 21^® brand is excited to work alongside the agents affiliated with the brand and their clients to advance Hispanic homeownership in the U.S.

¹ 2021 Urban Institute report “The Future of Headship and Homeownership”

Methodology
Century 21 Real Estate commissioned Ipsos to conduct an online survey of Americans ages 18-64 who are recent or intending homebuyers, defined below. The starting sample for this survey was a nationally representative group of n=6,020 U.S. adults ages 18-64. After screening, a total of n=1,041 recent and intending homebuyers completed the survey (n=500 and n=541, respectively), with samples among Hispanic (n=270), Gen Z (n=279), and Millennials (n=390). The survey was offered in Spanish as well as English. Qualified respondents fall into one of two categories:

Purchased a new primary residence in the past two years. Those who purchased a motor home are excluded.
Intend to purchase a primary residence in the next twelve months.

While many Americans feel it’s very important to have a connection to their local community, this sentiment is particularly true for Hispanic Americans.

WHAT DOES COMMUNITY MEAN TO YOUR CLIENTS?

HOW IMPORTANT IS IT TO THEM?

“I work a lot with Hispanic clients who place a strong emphasis on family and community. They also use collective action as a community. They can organize to advocate for their rights and address issues affecting them – such as education and healthcare. “
EVA ANGELINA ROMERO
Broker/Owner
CENTURY 21 Capital Properties
Nashville, TN

Home is more than the house – it’s pride, community, and connection

For Hispanic recent/intending homebuyers, a new home is a point of joy and pride as it signifies the ability to nurture their/their family’s future within a community.

Compared to all other recent homebuyers, Hispanic recent homebuyers report slightly higher levels of pride during the homebuying process.

This is particularly true for younger Hispanic recent/intending buyers, who report higher levels of both pride and joy.

After moving, 70% of recent Hispanic homebuyers feel a stronger sense of community connection after purchasing their home, versus 65% of all recent/intending homebuyers.

Hispanic Americans are looking for a community where support goes both ways

89% of Hispanic recent/intending homebuyers believe that home is not just your house, but the community you live in. For this group, community looks like a mutually supportive arrangement, where they can make a positive impact and receive help in return.

When asked about the different attributes they look for in a potential community, Hispanic recent/intending homebuyers are slightly more likely to prioritize feeling support, connection, acceptance and hope for the future versus the general population.

Recent/intending Hispanic Millennial homebuyers report slightly higher levels of agreement (versus other Hispanic generations) that it’s important to make an impact on their communities and on the desire to live where their families can thrive.

Quality of life and economic opportunity are priorities

For the Hispanic recent/intending
homebuyer, quality of life and economic
considerations are bigger priorities than being close to family.

Hispanic homebuyers over-index on moving for a better cost of living (+9), and under-index on moving to be closer to family (-11) — potentially indicating that they’re prioritizing the family they are creating versus their family of origin.

Ultimately, the community matters more than the house itself

Hispanic homebuyers believe the community they live in plays a key role in achieving the American Dream for themselves and their families.

They are slightly more likely than general homebuyers to prioritize a dream community over a dream house.

Hispanic homebuyers plan more civic participation in new communities than other recent/intending homebuyers

Being involved in the community is a key part of participating in the American Dream for Hispanic recent/intending homebuyers.

95% of Hispanic recent/intending homebuyers say it will be important to get involved in their new community, and those with children in the home are slightly more likely to plan to get involved than those without.

The American Dream of community takes on even more significance when considering the ways Hispanic recent/intending homebuyers plan on getting involved. Almost a third (32%) say they are or will get involved in local politics, the highest incidence among all respondents. They overindex +6 versus all recent/intending buyers.

This group is slightly more likely to want to get involved by attending local events and to report the desire to get involved in school committees.

Hispanic recent/intending homebuyers are looking for agents who can help guide and support them through the homebuying process with a deep understanding of their cultural needs.

Recent Hispanic homebuyers over-indexed on guidance from their agent (35%) versus other homebuyers (30%) when it comes to getting to know the local community. They also are slightly more likely to look for an agent’s ability to give tips on funding opportunities or grants.

The CENTURY 21 brand boasts a strong presence in the top 5 states with positive Hispanic net migration according to the 2023 NAHREP State of Hispanic Homeownership Report. That in addition to nearly 10% of the CENTURY 21 network speaking Spanish, positions the brand as an unparalleled resource for Hispanic homebuyers.

We look forward to helping this community of individuals grow by better serving their unique needs.

View the Full Report

^2. Study Source: 2023 Ad Tracking Study (Hispanic Audience). The survey results are based on 313 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years) from Spanish, Hispanic, or Latino background/origin. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17- December 1, 2023.

© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21^® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Up Next

Read Today’s Homebuyers Report

The post Hispanic Homebuyers Report first appeared on Century 21®.

Syndicated via Century 21®. Source: https://www.century21.com/real-estate-blog/hispanichomebuyers/