eco-friendly Archives - CENTURY 21 MarketLink Realty

Many people and industries today are taking a step back and considering how their actions impact the environment around them, and we believe that real estate and real estate agents should do the same. Join the trending conversation by practicing eco-friendly real estate marketing habits that may have a positive effect with your clients. Adjust your marketing efforts slightly with these tips and you may see larger results.

Enhance Email Marketing

Flyers can be effective when marketing open houses, but they’re just not enough in today’s technological world. Instead of relying on larger quantities of physical handouts, turn your focus towards email marketing. This waste-free option allows an instant connection with your clients, and opens up communication channels since someone can always reply back to you. Not sure where to get started? We’ve got some tips.

Utilize Social Media

Along the same vein of emails, social media is an online marketing tool that eases your impact on the environment. While we certainly don’t recommend tossing out your business cards, consider alternative avenues for networking such as participating in online communities and forums. Online interactions allow you to deliver information electronically, which not only reduces waste of notes or flyers, but allows your clients to retain information more easily. When you communicate on social media, there’s no fear of accidentally losing a slip of paper.

Encourage Public Transportation

When advertising the location of your open house, don’t just list driving directions — include public transportation options as well when possible. While many clients may still choose to drive, giving other options subtly shows that you’re conscious about eco-friendly alternatives. If some clients do choose to take the public transportation route, their bus ride, train stop, or walk will be a great introduction to the area. It can even serve as a conversation piece about the neighborhood of their potential home.

Market Green Homes

Associate yourself with green homes whenever you can so that clients may see a connection between you and the environmentally-friendly. For example, if one of your listings has a feature or product that consumes less, don’t be afraid to point it out. Clients may appreciate knowing how solar panels, LED lights, or energy-efficient appliances can save both the environment and their wallets. Put features such as these first and they may stand out as more memorable.

Use your next open house to start aligning yourself with these eco-friendly practices. You may reduce your impact on the environment while increasing the efficacy of your real estate marketing efforts.

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Sorry Kermit, it CAN be easy being green. There are dozens of ways that you can live a greener lifestyle at home. These changes may decrease your carbon footprint and they may even decrease your energy bill!

Here are seven eco-friendly updates for your home.

Adjust your temperature accordingly: Turn down your heat and air conditioning when you aren’t home. Close your blinds or curtains to keep cool air from coming in during the winter and hot air and sunlight from coming in during the summer. You may also choose to purchase a programmable thermostat and eco-friendly curtains. Although these updates will cost money, they are likely to decrease your energy use and, as a result, your energy bill!

Unplug electronics: Take some cues from the scandalous Olivia Pope and, “Shut it down.” Plug electronics that don’t have to be turned on during the day into a power extension and turn them all off quickly and easily when you leave the house. Turn off all electronics when you’re not using them to save energy and money.

Save water: There are a lot of simple ways to save water. For example: install shut-off valves and water-savers, run your laundry machine on cold, only use your dishwasher when it’s full, take shorter showers, and collect rainwater for watering your plants. These tips may lower your water bill.

Use eco-friendly cleaning products: Purchase eco-friendly cleaning products or make your own natural cleaning products. Keep your home clean with chemical-free products.

Start composting: Composting is good for the environment and your garden. Skip fertilizers and use your natural compost instead. Turn banana peels into a backyard full of beautiful flowers!

Have a “lightbulb” moment: Switch to energy-efficient light bulbs. Light bulbs with an Energy Star certification may cost more money initially but it is likely that they will save you money on your energy bill. Don’t forget to turn off the lights when you leave a room!

After you make these simple switches call and schedule an energy audit. Someone can evaluate your home to let you know about any additional changes you can make to be energy-efficient. Start saving the environment and possibly some money!

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