CENTURY 21Ⓡ Open House: Keeping Data Safe

November 28, 2017 By Casey Danton

In a world rampant with identity theft and data breaches, it can be scary to give information to anyone. However, when buying a house, disclosing classified information is a must. Rett Harmon of CENTURY 21 Novus Realty shares the careful steps realtors can take to keep sensitive info safe and secure.

Digital Records

“We keep our data secure by storing all of it in the cloud. Thankfully, we have never suffered a security breach as we try to use the most trusted cloud-based sources,” explains Harmon.

Most tech insiders agree1 that cloud-based storage systems are secure. In these systems, data is kept in off-site servers that can be anywhere in the world. While this might sound riskier than keeping your information where you can see it, the fact is that hacking attempts mainly target traditional computer servers. Cloud storage systems offer more protection from hackers and cyber attacks.

“All of our data is backed up in the cloud. We make sure that we do business with cloud-based service providers that have locations in multiple areas and often backup their servers. We don’t rely on an IT department, and you will find zero servers in my office,” says Harmon.

Wire Transfers

An unfortunate drawback to life in the age of the internet is wire fraud. This can make placing a down payment on a home nerve-wracking for clients.

It’s important to have conversations about staying vigilant. Even though a wire transfer can be initiated from home using a mobile banking app, it’s a good idea to discuss the transfer with a bank or credit union. Certain banks have security measures in place, and it’s important to know what they are. If someone receives an e-mail telling them that the wiring instructions have changed, they should double check e-mail correspondences to be sure they are in fact communicating with right party.2

Security

The same type of precaution is necessary when signing electronic documents. Using secure services like DocuSign as opposed to e-mailing a signed PDF provides more protection. FIles sent through DocuSign display information that the document has been protected, or conversely can show when a document has been tampered with and can’t be trusted.3

Files sent without this type of protection, for example PDF files attached to an e-mail, are at risk of having a signature stolen by a hacker.

Printed Records

“Printed records should be a thing of the past, but my office staff still likes to keep a paper backup. It does drive me crazy, but I have to pick my battles,” Harmon says. “We do have many security measures for printed materials. We keep a securely locked container for any items with client or personal information. The box is picked up routinely by a company that properly destroys then recycles it to continue to keep the information confidential, even once we no longer need it.”

It’s no surprise that digital files are more convenient to all types of businesses. We no longer have to search file cabinets for a record, just simply type what we need into a search bar. However, digital records mean new methods of data security must be implemented.

“Confidentiality is of the utmost importance to us,” Harmon says. “We want our clients to know that their conversations are between us. Building Trust is the key to success and longevity in this business.”

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#C21News: October 2017

November 28, 2017 By Casey Danton

October brought a number of noteworthy achievements for Century 21 Real Estate and its agents. Read more below to learn about the significant franchise growth and impressive achievements that occurred last month.

New Franchise Spotlight

Pelican Real Estate has joined the CENTURY 21® Franchise System in a merge with CENTURY 21 Blue Marlin, forming CENTURY 21 Blue Marlin Pelican. Established in 1996 by Bill Smith in Seagrove Beach, Florida, Pelican Real Estate was one of the largest in its region, with 11 offices from Panama City Beach to Pensacola. “I could not be happier about this merger with CENTURY 21 Blue Marlin,” said Smith. “I never thought I would ever consider working with a franchise, but CENTURY 21 Blue Marlin is not your run-of-the-mill franchise. The tools and technology they have mastered and utilize is far superior to any I’ve seen.” Read more here.

CENTURY 21 Arizona West opened a new office in Anthem. The new location is a full-service office with a wide range of real estate and business experience among the staff. The team currently includes eight agents and plans for four more to start soon. Branch manager Judy Bluhm said, “We will help people with all aspects of real estate. If someone wants to sell, we offer the most global reach of any company. We work with buyers, both first-time and experienced investors to give them the highest quality service.” Read more here.

John Arquette Properties, an independent real estate firm based in Fayetteville, NY, has joined the CENTURY 21® Franchise System and will now do business as CENTURY 21 Arquette Properties. The agency will now benefit from the world-class marketing and technology and productivity tools provided through its affiliation with the iconic CENTURY 21 brand. John Arquette said, “We are thrilled to have the support of the brand behind us and continue to best serve the needs of home buyers, sellers and agents in Central New York and beyond.” Read more here.

In the News

Charles Tarbey of CENTURY 21 Australia Real Estate earned the prestigious Woodrow Weight Award from the Real Estate Institute of New South Wales. The Institute’s president, John Cunningham, said, “Charles has dedicated his life to the real estate industry and has been a great supporter of REINSW throughout his career.” The award is named for Woodrow Weight, the first Australian to be elected World President of the International Real Estate Federation.

Scott Kesner of CENTURY 21 The Edge from El Paso, TX was appointed Vice President of Region 10 of the National Association of Realtors for the 2018 calendar year. As a regional vice president, Kesner will oversee the work of the National Association, which consists of Texas and Louisiana.

CENTURY 21 realtor Kay Wilson-Bolton of Santa Paula, CA was honored with the 2017 Good Neighbor Award for outstanding charity work in her community. Wilson-Bolton instituted Many Meals, a weekly program that provides food to as many as 600 people every Wednesday. Read more here and here.

New Initiatives and Partnerships

Century 21 Real Estate is proud to announce the launch of the “Empowering Latinas” program, an educational and business opportunity that will help Latina entrepreneurs in South Florida earn a real estate license. In partnership with the Hispanic Heritage Foundation, Century 21 Real Estate will not only provide 70 scholarships, but Century 21 affiliated brokers in the greater South Florida region will also mentor the scholarship awardees and offer them the opportunity to hone their craft with a local franchise affiliate. Read more here.

Check back next month for the latest Century 21 Real Estate News briefing.

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CENTURY 21Ⓡ Open House: Nurturing Client Relationships

November 15, 2017 By Casey Danton

Excellent service means excellent business. That’s the name of the game in real estate. But, how do you manage a full roster of competing clients? We asked several CENTURY 21® team members to share advice on how to make their clients happy, especially when the going gets tough. Each answer we received proved there are never any dull moments in real estate.

How Do You Let a Client Know They’re Important?

“I let a client know they’re important by finding out what I can do to genuinely help them. When my intent is to provide a world-class experience for each and every client, all selling goes away as they know I am here to serve. My intent is to serve their highest motivation and help them achieve whatever goal they want to achieve, and by doing this they know my only goal is to help them achieve theirs.” –Justin Udy, CENTURY 21 Everest Realty Group

“I do my best to let my past clients know they are important to me by keeping them constantly updated on the market, keeping them informed on events and community programs for their local marketplaces, making personal calls on important anniversary & birthdays and holidays too. This year we took extra steps to ensure our past clients had emergency preparedness plans in place due to all the natural disasters we have been experiencing.” –Angela Avilez, CENTURY 21 Award

What Listening Tactics Do You Recommend?

“When in front of clients it’s important to turn off your cell phone. The biggest distraction we have as agents is our phone and when you have it out it’s easy to get distracted. Letting the buyer or seller know you have their complete attention is very important.” –Angela

“I would recommend listening 70% of the time and only talking 30%. To really listen means they need to be able to express thing they may not have the chance to if you’re too busy interrupting.” –Justin

“As we are discussing what they want in their new home, I am jotting everything down to make sure that I understand their wish list. This allows me to know in more detail what they want and it makes it easier to search for the perfect home for them.” –Sarah Figurski, CENTURY 21 Curran & Christie

What Are Creative Solutions You’ve Come up With to Mediate Difficult Situations?

“When there is a problem, seek to get complete clarity and understand the details at a deep level. Difficult situations are not typically difficult to solve once you have all the facts. Only then, do we start the process of being very strategic and very reasonable in how to move forward in a constructive and business-like manner.” –Justin

“There can be a lot of emotions involved in this industry. People are making large purchases or selling the home they have lived in for the last twenty years. I would say my best tip for mediating solutions is listening and keeping that mentality that ‘the customer is always right.’ Just be sure to stay positive and if there is an issue, be sure to work your best to fix it. Also, keep your client in the loop. Even if you don’t have any news, call them to tell them you don’t. I have found that being on top of everything and calling my client before they have a chance to call me has helped me avoid a lot of difficult situations.” –Sarah

How Do You Keep a Roster of Clients Happy?

“I have found that my clients want information timely and delivered efficiently. I strive to ensure that if and when my clients have questions I respond with a prompt answer or a solution for an answer in with expected time frames.” –Angela

“We input all of our clients into our database and will create tags around our experience. Some get the tag of raving fan while other may get the tag happy client. Either way, creating a database of your best clients is a must in real estate, which is truly the business of relationships. It really helps you be intentional about staying in front of them and keeping that relationship.” –Justin

Managing a clash of clients isn’t easy work, but it’s essential to running a successful business. So, follow these tips and if you’re ever at a loss, go with your gut and improvise. If nothing else, remember that serving the client’s needs is what it’s all about.

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#C21News: September 2017

October 30, 2017 By Casey Danton

September saw a number of notable achievements for Century 21 Real Estate. Read more below about the significant franchise growth and impressive achievements that occurred last month.

New Franchise Spotlight

ERA Select Realty, an independent real estate firm based in Canton, TX, announced that it has joined the CENTURY 21® Franchise System and will do business as CENTURY 21 Select Realty. The company will continue to provide full-service real estate services to buyers and sellers throughout the East, North and Central Texas. “We couldn’t be more excited about joining Century 21 Real Estate, one of the most recognized real estate brands in the world,” said Sandra Perry, co-owner of the firm. “We are thrilled to have the support of the brand behind us as we seek to deepen our presence in East Texas and beyond.” Read more here.

Nathan Grace Real Estate has joined the CENTURY 21® Franchise System by entering into a partnership with Dallas-based CENTURY 21 Judge Fite Company. Nathan Grace, a previously unaffiliated brokerage with 160 sales professionals and five offices in and around Dallas and Collin counties in Texas, will now operate as CENTURY 21 Nathan Grace Fine Homes & Estates. Jim Fite, chief executive officer of CENTURY 21 Judge Fite Company, says: “We joined forces with Nathan Grace knowing that this partnership would provide enhanced services to the people we serve and lead to the continued success of both brokerages and their agents.” Read more here.

In the News

RisMedia: Ushering in a Fresh Perspective

In this article, Nick Bailey shared his thoughts on the future of the Century 21 Brand. “A big reason for my decision to join Century 21 is the brand’s vision, and I’m excited to take that experience and make it translatable to the industry,” stated Bailey. Read more here.

RisMedia: Personal Relationships Reign Supreme

RisMedia sat down with John Colvin, Broker/Owner of CENTURY 21 FM Realty in North Dakota to speak to the local market, technology and the future of his company. When asked about the prime drivers that bring buyers to his firm, Colvin credited “the connection our sales professionals have in the communities in which they live and work, coupled with the CENTURY 21® Platform and the support and services we deliver to market.” Read more here.

Apartment Therapy: Sabrina Soto Dishes on the biggest paint mistake people make and other design secrets

Real estate professional Giovany Kirakossian talks about Los Angeles real estate and design trends with TV star and designer Sabrina Soto at a one-day roundtable event at the Beverly Wilshire Hotel. Read more here and here.

New Initiatives and Partnerships

As part of an ongoing effort to better connect and interact with the cross-cultural makeup of the many diverse Hispanic communities in the United States and around the globe, Century 21 Real Estate LLC announced a relaunch of its Spanish website, espanol.century21.com. Cara Whitley, chief marketing officer of Century 21 Real Estate LLC, noted that “the driving force behind the relaunch of espanol.century21.com was to connect Latino and Latina home buyers and sellers with C21® Hispanic agents and those who speak Spanish to help provide better outcomes for clients and customers.” Read more here.

Century 21 Australia and New Zealand have entered into a partnership to become the Real Estate sponsor of New Zealand professional football club Wellington Phoenix. “We are absolutely delighted to partner up with Century 21, who have a massive footprint across the globe, as does the game of football,” said Phoenix General Manager, David Dome. Read more here.

Leadership

Just shy of his 21st birthday, Liam Collett opened Century 21 More Property Realty in Takapuna, New Zealand―effectively becoming the youngest owner of a Century 21 franchise. His great-great grandfather ran a real estate business in Whangarei, his grandfather was a property developer, and both his parents have worked as real estate agents. “It runs through the blood, and I just love the industry. I love helping people most of all,” Collett said. Read more here.

Check back next month for the latest Century 21 Real Estate News briefing.

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C21 Halloween Scavenger Hunt

October 27, 2017 By Casey Danton

Who says the kids get to have all the fun on Halloween? This year, as they’re collecting candy, put your real estate skills to the ultimate test.

Download our C21 Halloween Scavenger Hunt checklist and cross off as many home features as you can find.

Want to be featured on the national Facebook page? Share your results with the hashtag #C21Halloween on Instagram and Twitter or post directly to CENTURY 21’s Facebook page.

Download Here: C21 Halloween Scavenger Hunt checklist

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Open House with CENTURY 21®: Your Big Break in Real Estate

August 8, 2017 By Casey Danton

When did you experience your “big break” in real estate? We asked several CENTURY 21® team members this question to learn more about the moment they realized they would make it in such a challenging, yet rewarding industry. From months to years, networking events to sales calls, every story is different proving once again that nothing in real estate is predictable.

It’s About Time

If these stories tell us one thing, it’s that there is no set time for success.

“I realized I would make it in the industry after six months. I discovered that if my morning hours were dedicated to lead generation, I would continue to have a consistent flow of clients, grow my business pipeline, and expand my sphere of influence.” –Justin Udy, CENTURY 21 Everest Realty Group

“In all honesty, it came after I attended Inman Connect San Francisco in 2015. I was a brand new attendee and did not know what to expect at all. My boss recommended that I attend — and instinctively knew that it would be a place where I could meet like-minded people in the industry, and make really meaningful connections as well. I went from being a conference attendee to an Inman Ambassador, to speaking and presenting on the main stage — all within a year.” –Billy Ekofo, CENTURY 21 Redwood Realty

“When my schedule overflowed, and I brought in a client care coordinator to manage the behind the scenes in my third year, I knew I had found my passion of changing people’s lives one house at a time.” –Jerry Cibulski, CENTURY 21 Albertson Realty

A World of Opportunity

Finding success is also about finding opportunities and seizing the ones given to you.

“I discovered that if my morning hours were dedicated to lead generation, I would continue to have a consistent flow of clients, grow my business pipeline, and expand my sphere of influence.” –Justin Udy, CENTURY 21 Everest Realty Group

“The opportunity to speak at Inman Connect opened the door for me to speak at the CENTURY 21 Iberia Conference in Lisbon in February 2017, the CENTURY 21 Global Conference in March 2017, and be a keynote speaker at a Realogy event in June 2017. I will also be back as a speaker at Inman this August in San Francisco, as well as a first-time panelist at the second Realtor.com Summit in Las Vegas this September.

None of these experiences and opportunities would have come to me if it wasn’t for Century 21 Redwood Realty investing their time in sending me to Inman Connect back in 2015, and to the team at Inman for giving me the opportunity to serve and speak.” –Billy Ekofo, CENTURY 21 Redwood Realty

“During my first full year in the business, I was grateful for the referrals of family and friends of my budding client list.” –Jerry Cibulski, CENTURY 21 Albertson Realty

Establishing Awards

The most obvious evidence of success is awards and honors. As explained by our interviewees, hard work reaps tangible rewards.

“I was amazed when I was awarded ‘Top Rookie Producer’ in my office following my first year. I was able to achieve this honor because I was always on the phone. I time blocked my mornings, and I made an effort to be in front of people consistently.” –Justin Udy, CENTURY 21 Everest Realty Group

“I started part-time one summer and was honored with a Century 21 Masters Sales Award in my first six months.” –Jerry Cibulski, CENTURY 21 Albertson Realty

The moral of the story? Nothing comes easy, and your “big break” is not always marked by a specific event or achievement, it’s a culmination of time, hard work, and opportunity. Though the definition is different for everyone, when it happens, it is worth every minute.

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Agent Spotlight: Q&A with Justin Udy of CENTURY 21 Everest Realty Group

June 14, 2017 By Casey Danton

This month, we sat down with Justin Udy of CENTURY 21 Everest Realty Group in Cottonwood Heights, UT. Despite a challenging start to his real estate career, Justin joined forces with Century 21 Real Estate to grow his business and ultimately, lead one of the top producing teams in the CENTURY 21 Brand. Read more of Justin’s story and the advice he has for millennial agents who are finding their way in the real estate industry.

CENTURY 21: What led you to join the CENTURY 21 Brand in particular?

Justin: Their focus on self-development and desire to provide an amazing environment. I was at a brokerage on the verge of bankruptcy. Century 21 Real Estate helped facilitate the merger of the struggling brokerage of 26 agents into a productive Century 21 Real Estate brokerage. This allowed the struggling brokerage to get their books straight and debts paid, and get the agents into a new, productive environment. Most of them are still here today.

CENTURY 21: What is your favorite thing about your job?

Justin: I genuinely enjoy people and the sticks and bricks of real estate. I love being able to help people and the face-to-face relationships I build. In addition, it is rewarding to introduce people to a career in real estate, create long-term wealth for clients, and advise and improve their lives through the process.

CENTURY 21: What is the biggest misconception about millennial real estate agents?

Justin: The biggest misconception is that they have no drive and are lazy. In reality, I have met many millennials who are ambitious and driven. They want to succeed and are willing to pay the price for success.

CENTURY 21: What would you say to millennials who consider this an “easy” profession to get into?

Justin: No profession is “easy” if you’re looking to perform at the highest level. If you want to be the best, you have to pay the price. That can only be done with hard work, focus, and an obsession to be the best.

CENTURY 21: What’s your best advice for millennials looking to find success in the real estate industry?

Justin: To live a big life you need to do big things. Give up a season of your life so you can have a life like no one.

Check out Justin in this Shaun McBride video for CENTURY 21’s Adulting series.

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Agent Spotlight: Q&A with Lara Marquess of CENTURY 21® Union Realty

June 9, 2017 By Casey Danton

This month, we sat down with Lara Marquess of CENTURY 21® Union Realty in Los Angeles. In the interview, Lara shared how she got her start in real estate and what it was like working with Robeson Design’s Director of Marketing, Sharrah Robeson, for CENTURY 21’s Adulting series.

CENTURY 21: How did you get your start in real estate?

Lara: My initial plan was to teach. However, I realized I’d be doing students a disservice because my heart was just not in it. One day my neighbor walked over, pointed her finger at me, and told me I should be in real estate. She’s been in real estate since the 80s and she said that I’d be the perfect fit. I decided to get an internship with a successful real estate team and after my first week I knew this was the career for me.

In this job, every day is different. You’ve got to have energy and drive and I just knew that I could thrive in this type of environment. After a few months of interning, I got my license and stayed with the team for a little while longer. I decided to go off on my own in January of 2017.

CENTURY 21: What led you to the CENTURY 21 Brand in particular?

Lara: They understand that real estate is a tough business. It’s not hard getting into real estate but it takes time and effort to become a good real estate agent. Century 21 Real Estate has systems in place to help their agents grow and succeed.

CENTURY 21: How has Century 21 Real Estate supported you during these early years of your career?

Lara: The first thing that comes to mind is the training. We have trainings where we tour homes and identify parts of a house. We also have bi-weekly meetings where we talk about 1031 exchanges, mortgage programs, and much more. We’re all independent contractors who are all going after the same deals, but we have each other’s back. If I ever need help or advice, an agent in my office is willing to take a break from what she’s doing and lend me a hand. We have such a great support system.

CENTURY 21: What would you say to millennials who consider this an “easy” profession to get into?

Lara: I’d say they’re right. Real estate is super easy to get into. You don’t have to go to college. All you have to do is pass some tests and then hang up your license somewhere. What’s difficult is generating business and becoming a good agent who provides great customer service—and to succeed at these you have to commit to doing these things every day… not just when you feel like it.

CENTURY 21: What is your favorite thing about your job?’’

Lara: The idea of what I can turn my business into. The possibilities are endless.

CENTURY 21: What was it like working with Sharrah Robeson?

Lara: It was fun. Sharrah is super sweet and very friendly. We got to talking right away and she’s a true professional. I would love to have her design my house!

Check out Lara Marquess in Sharrah Robeson’s video and stay tuned for another agent spotlight next month!

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CENTURY 21® Social: Marketing at Community Events

May 29, 2017 By Casey Danton

Community events are a great way to connect with potential clients in the area you serve. For years, real estate agents have set up booths and collected contact information in hopes of finding their next lead. Luckily, social media has provided new ways to make these events even more valuable for both sides. Below are a few tips for using social media to make the next event you attend an even bigger success.

Upcoming Events

Follow town organizations on Facebook and Twitter to learn about upcoming events. Nowadays, many local groups and chapters have their own social media accounts (including the town itself). Aside from traditional outlets like the town website or local paper, social media is a great place to not only learn about upcoming events, but to learn about the residents attending. You can also use social media to advertise your participation at local events and invite others to join you.

Social Network Prep

Before any event, make sure your profiles are up to date and engaging. As you’ll read further down, asking people at events to connect with you through social media is a great way to acquire and maintain contacts. It’s important to make sure your profiles contain accurate information and that the content you are sharing is engaging. Remember, your social media pages should always provide value to your followers (not just around events), but these times can serve as “checkups” to make sure everything is up to par.

On-Site Technology

Use a portable device to share photos of listings, display your social networks, or collect information. Having a tablet or other portable device is an easy and efficient way to to do a variety of things. Using it to display listings allows people to effortlessly browse through multiple homes with your guidance. You can also access your social networks and ask people to take out their phones and follow you right on the spot. Finally, you can use an app on your device as a virtual information sheet—visitors can enter their information easily and you can seamlessly convert it to your database.

Social Connections

Ask visitors to connect with you via social media. As previous sections have alluded to, asking visitors to find and connect with you on social media can help provide more meaningful connections. The key is to choose one network (even if you promote your business on several) and give them clear instructions on how to find you. If possible, politely ask them to do it on the spot to avoid the risk of them forgetting once they leave.

Digital Follow Up

Take photos at the event and post them to your social networks during and after. Posting photos of the events you attend allows current followers to see that you’re actively involved in the community and reminds new followers about the event, and more specifically, your interaction. Photos may also be an additional conversation starter within your social page.

Use these tips to make the most of your next community event.

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Agent Spotlight: Q&A with Deanna Haskett of CENTURY 21® Everest

May 18, 2017 By Casey Danton

This month, we had a chance to sit down with Deanna Haskett of CENTURY 21® Everest in Utah. In the interview, Deanna shared her experience as a millennial agent, her advice to first-time home buyers, and her recent experience working with YouTube star, HeyKayli for CENTURY 21’s Adulting series.

CENTURY 21: What’s the biggest misconception about millennial real estate agents? How do you overcome these misconceptions?

Deanna: That we’re not willing to work hard. I know that nothing in life is free and I dictate my own success. I overcome those misconceptions by providing the best level of service possible and having repeat referrals from my clients.

CENTURY 21: What’s your advice for other millennials looking to find success in the real estate industry?

Deanna: This is a great career, but be prepared to work. You determine how much or how little you make.

CENTURY 21: What’s your favorite thing about your job?

Deanna: I love being my own boss and determining my own success. My success is based on my actions or non-actions.

CENTURY 21: How has CENTURY 21 supported you during these early years of your career?

Deanna: I have grown so much by coming to the CENTURY 21 Brand. Before I joined Century 21 Real Estate the most deals I’d done in a year was 13. During my first full year with the brand I closed 40 deals and have a goal to close 60 this year.

CENTURY 21: What’s the best way to use social media to attract new clients?

Deanna: I use Facebook to post comments from my clients and share new listings that come up. Make sure to not just make it about real estate though.

CENTURY 21: What was it like working with HeyKayli?

Deanna: Kayli was great to work with! She was super sweet and authentic. I enjoyed meeting her and having the opportunity to show her homes. She has a great personality and seems like a lot of fun! She’s definitely someone I feel I could hang out with.

Check out Deanna Haskett in HeyKayli’s Home Buying: Must-Haves and Nice-to-Haves video and stay tuned for another agent spotlight next month!

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