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CENTURY 21 Global Conference: It’s All About Relationships

March 17, 2014 By

This afternoon at the Mirage Hotel & Casino in Las Vegas, NV, CENTURY 21 System members from across the globe gathered for the opening general session of the CENTURY 21 Global Conference.

First to take the stage was CENTURY 21 President and CEO, Rick Davidson. Rick shared the overwhelming year-over-year growth for the brand and goals for the coming year.

He spoke to the audience about the themes of this week, “Sell Like a Champion” and “Unlock Your Potential.” After sharing his personal strategies for challenging himself to be Smarter.Bolder.Faster. each day, he urged each and every System member to consider ways to do the same.

Next to arrive at center stage was CENTURY 21 Chief Marketing Officer, Bev Thorne.

Bev shared the details on the brand’s newly released marketing and communications tool, C21 Social Xchange.

C21 Social Xchange includes a partnership with Google, offering CENTURY 21 System members access to Wildfire, powered by Google, and Google Ad Words.

Sam Sebastian, director, local, at Google, took the stage to share his excitement about collaborating with what he called, “the boldest brand in real estate.”

Also invited to the stage was Videolicious CEO Matt Singer. C21 Social Xchange provides CENTURY 21 System members the opportunity to shoot high quality marketing videos in a matter of seconds.

It’s so easy, Matt even shot a video live, right there on stage!

After the debut of C21 Social Exchange, Bev shared several other exciting announcements from the marketing team. For example, next week on Thursday, March 27th, the CENTURY 21 brand will take over the YouTube.com home page.

The audience was also able to watch the brand’s 2014 television commercials, as well as learn about plans to put CENTURY 21 agents front and center during iconic media events this year and in 2015.

In closing, Bev and the entire marketing team shared a video thanking each and every CENTURY 21 System member for inspiring the brand staff to do their best every day and continue to find new ways to support and showcase the talent of the CENTURY 21 System.

All photos included in the video were taken during Global Conference registration on Sunday.

If you were not able to join us in Las Vegas this year, we will be sharing announcements and photos here on the blog each day. You can also follow all the action live on Facebook and Twitter on the hashtag #C21GC.

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CENTURY 21 Real Estate, Google and Videolicious Launch “C21 Social Xchange” Marketing Suite

March 17, 2014 By

Century 21 Real Estate LLC today announced the launch of C21 Social Xchange, in conjunction with agreements with Google and Videolicious.  Through an industry-first licensing agreement with Google, a co-marketing agreement with Google Adwords, and a comprehensive licensing agreement with Videolicious, the C21 Social Xchange combines a comprehensive social media marketing, communications and advertising tool suite for CENTURY 21® System professionals.

“The C21 Social Xchange empowers our independent sales professionals to easily build relationships and grow their sphere of influence,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “Real estate is a people business, and today many business relationships begin online. CENTURY 21® agents are the only real estate professionals to benefit from such a partnership with Google, a recognized leader in relationship marketing.”

The agreements with Google provide CENTURY 21 sales associates in the United States with a license for Google’s social tools, and a special program to help them get started on Google Adwords Express.  Google AdWords Express is a quick and easy way to advertise local businesses on Google.

“CENTURY 21 continues to be an innovator in online marketing,” said Sam Sebastian, director, local, Google, Inc. “We brought this unique combination of tools and programs to the CENTURY 21 System because of their forward-looking marketing strategy. I am very excited that Google tools will play a role in helping CENTURY 21 sales associates to remain on the leading edge of online marketing and advertising.”

In addition CENTURY 21 System members in the United States will have access to an enterprise-level license with Videolicious. The Videolicious mobile app empowers all CENTURY 21 System members to create professional-quality video productions and post to YouTube in seconds.

“The power of video marketing cannot be overstated,” said Matt Singer, co-founder, Videolicious. “Through this agreement, CENTURY 21 sales associates may now leverage that power to enhance their online marketing and drive more business opportunities.”

For those in attendance at the CENTURY 21 Global Conference in Las Vegas this week, you can attend Matt’s training sessions on Tuesday:

Video 101 with Videolicious for iPhone, iPad & iPod*
Tuesday, March 18th, 9:00am – 10:00am
Tuesday, March 18th, 1:00pm – 1:50pm

Please also visit the Expo Hall to learn more about C21 Social Xchange.

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Salter Real Estate Group, LLC Affiliates With CENTURY 21 Real Estate LLC

March 4, 2014 By

Salter Real Estate Group, LLC, based in Shreveport, LA announced today that it is now a real estate brokerage franchise affiliate of Century 21 Real Estate LLC. The brokerage will operate as CENTURY 21 Elite®, specializing in residential and commercial real estate in the Shreveport and Bossier City marketplaces.

“When the decision was made to affiliate with the CENTURY 21 System, it was clear that their vision aligned with ours and that their ample resources would help us achieve our goals,” said Mike Salter, broker/owner, CENTURY 21 Elite. “We also hope to leverage the unparalleled brand recognition as a catalyst for growth and to recruit new agents.”

Salter, who got his start in real estate nearly 40 years ago, founded his brokerage in 1994 with a focus on quality and integrity. Today, CENTURY 21 Elite® consists of nearly 150 agents and operates out of two offices – in Bossier City and Shreveport. Salter made the official announcement about joining the CENTURY 21 System to his team earlier today.

“We couldn’t be more excited about aligning with the CENTURY 21 team,” said Shayne Sharkey, sales manager, CENTURY 21 Elite. “We are passionate about better serving the real estate consumers in our market, and having access to the System’s tools and technology will allow us to enhance our efforts.”

Salter emphasizes the importance of learning, technology and market insight. His team is also committed to giving back to the community they serve, hosting drives and volunteering for local organizations.

“I am pleased to welcome CENTURY 21 Elite to the CENTURY 21 family,” said Rick Davidson, president and CEO, Century 21 Real Estate LLC. “Mike Salter and his team are passionate about real estate and we are excited to help them reach consumers in Smarter. Bolder. Faster®. ways.”

Like all firms in the CENTURY 21 System, CENTURY 21 Elite® is independently owned and operated, and will now share the market power and benefit of affiliation with the world’s largest residential real estate franchise sales organization.

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Watch Rick Davidson on, “Preparing Veterans & C21® Agents for the Perfect Partnership”

February 28, 2014 By

Earlier this month, Rick Davidson, President and CEO of Century 21 Real Estate LLC, joined Veterans United and Easter Seals for a Google Hangout titled, “Preparing Veterans & C21 Agents for the Perfect Partnership.”

We are thrilled to announce that you can now watch that Google Hangout, both the high level recap or the full length version in HD.

Here is a look at the Hangout:

For real-time on updates on the brand’s support of veterans and the ways you can help, be sure to follow “CENTURY 21″ on Facebook and Twitter.

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Join Rick Davidson on a Google Hangout, “Preparing Veterans & C21® Agents for the Perfect Partnership”

February 10, 2014 By

Tomorrow, Tuesday, February 11th, Rick Davidson, President and CEO of Century 21 Real Estate LLC will join Veterans Affairs, Veterans United and Easter Seals for a Google Hangout titled, “Preparing Veterans & C21® Agents for the Perfect Partnership.”

The Hangout, which begins at 2:00pm ET, will cover the steps CENTURY 21® is taking to help veterans achieve homeownership, why military members should use their VA home loan benefit and how real estate agents can better serve veterans and military families.

Jack Tilley, the 12th Sergeant Major of the Army, and Jim Herdt, ninth Master Chief Petty Officer of the Navy, will offer their knowledgeable advice on the unique situations veterans face during the homebuying process and what veterans should expect from working with military-friendly real estate agents.

To join tomorrow’s 2:00pm ET Google Hangout, visit this website.

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CENTURY 21 at Inman Connect New York 2014

January 10, 2014 By

CONTRIBUTED POST BY: Tara Christianson, CENTURY 21 Redwood Realty

Eddie Berenbaum

The beginning of a new year is always a cause for excitement. New beginnings. New business plans. And? New technology. Inman Connect New York is perfectly positioned every year in January to jumpstart your real estate business and learn from your peers how to incorporate the latest and greatest in your business practices. Inman Connect is known for attracting luminaries from all over, and this year is no exception. Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, is set to keynote and kick off this great event as the conference explores connection and collaboration to form a “partnership economy.”

The CENTURY 21® brand will be well-represented at Inman. Century 21 President and CEO Rick Davidson and Century 21 Chief Marketing Officer Bev Thorne were once again recognized as one of Inman’s Top 100 Most Influential Real Estate Leaders for 2013.  The Inman 100 recognizes “real estate industry leaders whose ingenuity, strength, conviction, power and persistence are driving change.” Century 21 will also be a part of the conference itself, including in its speaker roster. Eddie Berenbaum, President and CMO of CENTURY 21 Redwood Realty, will once again be a panelist. This time, he’ll be discussing whether technological innovation should begin with brokers or agents, and how that affects real estate clients, in a panel entitled “Where Will the Next Ideas Come From?”

With a theme of “The Connected Generation, Powered by Partnerships,” this conference promises to have everything, but with a special focus on how technology enables people to connect, creating value and promoting success. Not convinced? There are many more reasons to attend, which I’ve touched on before!

If you’re interested in attending Inman Connect New York, there’s still time. You can sign up for a discount here. You can also follow along with Eddie on Twitter @eddieredwood and CENTURY 21 Redwood Realty @c21redwood, and with the conference by following the Twitter hashtag #ICNY. Eddie’s panel will be held on Wednesday, January 15th, starting at 4pm as part of the Broker Success Track.

Tara L. Christianson is the Technology and Training Director at CENTURY 21 Redwood Realty. CENTURY 21 Redwood Realty is the Mid-Atlantic’s premier technology-focused firm, with offices specializing in Northern Virginia, Washington DC and Loudoun County Real Estate, along with offices operating as CENTURY 21 AdVenture Redwood in Fredericksburg VA, Stafford, VA, Montclair, VA & Locust Grove VA. Come visit us at c21redwood.com
.

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CENTURY 21 Alliance Spreads Holiday Cheer

December 25, 2013 By

To all those celebrating today, Merry Christmas!

Our very own CENTURY 21 Alliance in Newtown, PA was feeling extra spirited this year and the entire office rallied together to build a float for the town’s annual holiday parade.

Thanks to their hard work and team effort, the Polar Express themed float won awards for Best Overall and Best Decorated.

We sat down with CENTURY 21 Alliance agent Rebecca Malek to hear all about it.

C21: Is this parade an annual tradition?

RM: Yes, it’s an annual event and this is our second year entering a float.

C21: How does a business get to register a float?

RM: We registered with the town’s business association. There is a fee and parameters for building your float. Ours was 22’ x 10’ tall, which is the max in the town due to the low wires and cables.

C21: Did the whole office help create the float?

RM: Everyone in the office participated and donated $20 each to help with the cost. It was worth every penny, it was so much fun! We had a warehouse donate space for us this year so we could build indoors.

C21: How many people participated on parade day?

RM: 30 of our agents came out for the parade. We wore gold scarves as we walked. The float won awards for Best Decorated and Best Overall, and we tied for Best Theme.

C21: Sounds like a great day. We’re proud to have such active members of the community representing the CENTURY 21 System.

Enjoy this video from the CENTURY 21 Alliance team of their Polar Express float chugging through Newtown, PA:

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CENTURY 21 Metropolitan Takes Manhattan

December 17, 2013 By

The CENTURY 21 brand is thrilled to announce that the company is now in New York City, the financial capital of the world.

Manhattan-based Metropolitan Residential Partners LLC is now CENTURY 21 Metropolitan. Co-founders Ryan Sherman and Doug Magid will operate both a residential and commercial division with 25 agents in all five boroughs of New York City and Long Island, with their headquarters located at 139 East 61st Street.

“Attracting to our international brand two leading real estate executives and a team of agents with a strong reputation of successfully navigating New York is a strong sign that our worldwide growth strategy is working,” said Rick Davidson, CEO and President of Century 21 Real Estate LLC. “Ray and Doug’s passion for customer service and knowledge of the real estate customer are important assets as they look to take over Manhattan.”

“My agents and I strive to set a new benchmark for customer service and satisfaction, not only in New York City but in the real estate industry,” said Magid. “We are excited to join the CENTURY 21 system of like-minded offices and to tap into the company’s best-in-class training, development and tools.”

The CENTURY 21 Metropolitan team serves the buyers and sellers of the Manhattan area, specializing in residential and investment real estate. CENTURY 21 Metropolitan relies on referrals and testimonials and boasts a unique set of agent skills and expertise to suit all clientele needs.

“We want the public to realize what global exposure really can do to help them sell their homes,” added Sherman, co-founder of CENTURY 21 Metropolitan. “The strength and global reach of CENTURY 21 provides unprecedented visibility. We want buyers everywhere to know that they have local real estate professionals they can trust in Manhattan.”

Established in 2002 by Sherman and Magid, the principals of Metropolitan Residential Partners have a combined 33 years of experience. Designed to adapt to today’s changing market conditions, CENTURY 21 Metropolitan focuses on state-of-the-art technology, real-time efficiency, and an unwavering commitment to customer service.

“Customer service and client satisfaction are the highest priority to us. We try to make every transaction a delightful experience,” explained Magid. “We are excited to join the CENTURY 21 system of like-minded industry peers and tap in to the company’s best-in-class training, development and tools like century21global.com. We’re enthusiastic to transact business with our fellow global colleagues.”

Like all firms in the CENTURY 21 System, CENTURY 21 Metropolitan will be independently owned and operated, and will now share the market power and benefit of affiliation with the world’s largest residential real estate sales organization.

Welcome to the family, CENTURY 21 Metropolitan!

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CENTURY 21 American Homes Forms Best-In-Class Hybrid Powerhouse

November 18, 2013 By

This month, CENTURY 21 American Homes announced it has merged with independent Cruse Real Estate, effectively combining two unique business models to create a best-in-class hybrid real estate model in the Long Island and New York metro area. Prior to the merge, CENTURY 21 American Homes was already the top CENTURY 21 firm in the state of New York. The addition of Cruse Real Estate Broker/Owner Michael Kenduck and his team will surely help continue their business success.

We sat down with Mike Litzner, Broker/Owner of CENTURY 21 American Homes, to hear how this merge is going to change their business model and help the newly formed team take on the local market.

C21: Can you tell us about the recent merger?

ML: Cruse Real Estate was a three office firm. They are combining their team into one office, which will become the tenth office of CENTURY 21 American Homes.

C21: Tell us about this new real estate hybrid.

ML: This merger is the bringing together of two niche markets. We are combining two unique business models to create one unique, best-in-class, hybrid powerhouse.

C21: What does the Cruse Real Estate team add to the CENTURY 21 American Homes team?

ML: We are happy to have the Cruse Real Estate team as a part of the CENTURY 21 American Homes family. Michael Kenduck, their broker/owner, will automatically become the number one agent in our company when he joins. He is only 29 years old, but he’s been licensed for eight years and he really embraces technology to elevate his business. He will continue to focus on REOs and short sales.

C21: Will you have new areas of service?

ML: We will be serving the same communities, but different ends of the market. We will be leveraging our footprint across all of Long Island. Combined we will have 450 agents, over 1,600 sides of business and over half a billion dollars of closed deals in 2013.

C21: How is the local market rebounding?

ML: The past year our local market is up 11% year over year. Prices are back up by 8%.

C21: What do you think sets your team apart from the competitors?

ML: Our determination to succeed. We try to be forward thinking and get our arms around the business while still maintaining a personal touch with each of our clients.

C21: Headquartered at 2694 Hempstead Turnpike, Levittown, NY, CENTURY 21 American Homes will continue to provide full-service real estate assistance, specializing in both residential and default sales throughout Nassau County, Suffolk County, Queens County and Brooklyn.

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CENTURY 21 Judge Fite Company Named To Top 100 Places To Work

November 14, 2013 By

This week the CENTURY 21 Judge Fite Company was named one of the “Top 100 Places” to work in Dallas/Fort Worth by The Dallas Morning News. Congratulations!

The competition had three categories – small, medium and large businesses – and the CENTURY 21 Judge Fite Company was named the number seven best place to work in the large business category. Lucky number seven!

We sat down with President and CEO Jim Fite to learn about the nomination process, what makes the company such a fantastic place to work and their goals for the future.

C21: CENTURY 21 Judge Fite was just named one of the “Top 100 Places to Work” in Dallas/Fort Worth, how are these winners determined?

JF: Someone nominated us, but we’re not sure who. We were contacted that we had been nominated last spring. They immediately sent out a questionnaire to all of our employees. Out of 510 surveys sent, 273 of our agents and staff responded. They gave over 420 comments!  The paper then compiles all the survey results from the nominated companies and determines the rankings.

C21: How many other local businesses were you competing against?

JF: 1,275 companies were nominated across three categories: small, medium and large businesses. We were in the large business category (500 employees or more) and we ranked #7 on the list.

C21: Congratulations! Your parents started the company and now you and your sister are leading the charge. What are the advantages of a family run business?

JF: There is certainly a vested interest in the quality of service when your name is on the door. It feels like every client is important . Your whole life is invested in it, as opposed to working for another person. We have a very family culture here. When someone joins, I send an email with the subject line, “Welcome to the Judge Fite family.” We build that culture from the day they start with our organization.

C21: What do you think makes for a great office culture?

JF: My perception is it’s important to go overboard in the area of communication. Keeping our people informed, promoting the good, or if it’s not so good, talking about how we can improve. Always looking to exceed expectations. Getting a positive customer experience.

C21: How do you work to ensure that commitment to service?

JF: CENTURY 21 does a quality service survey after every closing. We see those results online in real time. I can look at our whole company’s results any moment of any day. In our company, I have a staff member who prints out every survey, every day, and puts them in my mail box, hard copy.

I have a stack at least a half inch thick every day. I walk in to my office, bring them to my desk and I read every quality service survey that comes back. I circle the overall rating, I read the comments and I write a personal note to the agent. I put them in my sister’s inbox, she reads them, makes her comments and then each manager gets their people’s surveys. They will take them back and read them and then they will read the survey in front of their peers.

Our company’s quality service rating year-to-date is 96 percent.

C21: How do you maintain that standard of excellence across 20 offices?

JF: We survey our employees every year in August. There are 100 questions on the survey. We take that information to our annual strategic planning meeting. We then develop the plan for the upcoming year and beyond based upon what our people say about us.

Each group of managers (22 managers) across four groups, meets before the annual meeting. At the meeting they give a report from their individual group and we then plan for the future. My point is, it’s bottom up – from agents to staff to the management team.

Once management signs off on our plan for the year ahead, we to talk to our agents about what we’re going to be doing in the coming year. They have our commitment based on the survey they filled out.

C21: How important is training when it comes to establishing a great place to work?

JF: It’s absolutely important. We have brought in Brian Buffini to our company. We have 150 -250 agents who have gone through the Buffini program. Every new agent goes through the Peak Producer program. We have a 12 week program for all new agents that meets every Friday. We also have coaching with our managers. Every manager is a certified mentor through Peak Producers. Our managers coach on an individual basis. Then we have the CENTURY 21 brand for online training for additional specialization.

C21: Will you leverage this new “Top Places to Work” achievement to recruit top producers to the CENTURY 21 Judge Fite team?

JF: Absolutely. It’s already being done. We’re trying to go viral in social media. We communicated it internally, the paper released a video on Sunday and published the full list on Monday.

The video will be shown at all of our sales meetings this week. We encourage our agents to share on their social media channels and share with their sphere of influence. We have posters for all of our offices. The news will go up on our website. It’s also now in my email signature.

C21: That’s excellent. Congratulations to the whole CENTURY 21 Judge Fite team. We are proud to have you as members of the System.

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