This Mother’s Day, CENTURY 21 ® wants to showcase the values that the women in our lives have taught us to uphold, since they align with the ones that make our brand what it is today. These life lessons from Mom, Grandma, or even your Aunt, not only guide you through your personal life, but may also help you be a better agent.
- Do Your Best
While you may have first heard this saying in school, laboring over a late night project or term paper, this phrase fully applies to the real estate world. As an agent, you should always present your best work, whether it’s in the form of fully researched market analyses and listing presentations or well-staged open houses to elicit offers from potential home buyers. While only you can put in the effort, CENTURY 21 offers the support and resources you’ll need to make Mom proud.
- Learn from Others
Opportunities for growth aren’t just limited to the classroom, and Mom emphasized this at your young age when talking about your friends, coaches, and relatives. Now, take this lesson to heart when networking. Everyone you meet, from clients to fellow agents to industry leaders, has something to offer. It’s your job to discover what that may be with genuine conversation and active listening. Attend networking events, join social media groups, and chat up potential home buyers during open houses.
- Embrace Change
Moving to college may have been daunting when you were younger, but Mom was right there supporting you. Use this tactic with your clients who might be making an especially big or stressful move. Focus on the positives of the experience and instill confidence by showing them a new home sweet home that’s a perfect fit for their future life.
- Put Family First
Mom didn’t even have to mention this since she practiced it each and every day of your childhood. Today, make sure your clients know how important family is to you, by fully understanding and accommodating their family needs. For example, if you’re working with a couple who expects kids in the future, focus on neighborhoods with nearby schools, parks, and family friendly recreational facilities. You can even ask them which structural features are important to them when raising kids, such as the master bedroom placed close to the other bedrooms, or a finished basement that provides extra room for activities.
A strong career in real estate may be as simple as going back to the basics with these four core lessons. CENTURY 21 thanks all the women who have helped shaped our agents with their wisdom. Happy Mother’s Day!
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