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Do You Want to Become a Real Estate Agent? Find Out: Take CENTURY 21®’s Quick Real Estate Personality Assessment

January 20, 2017 By

 

A real estate agent’s main asset is their personality. If you’re a good listener and you love connecting with other people you’re probably an agent-in-waiting. The best agents are typically dependable, conscientious, and capable of sustaining new and lasting relationships. If this sounds like you, you’re in the right place.

CENTURY 21 REAL ESTATE PERSONALITY ASSESSMENT tool will help you determine your personality type by providing invaluable insights to help you move one step closer to entering the real estate business.

Are you comfortable around strangers? Do you like to take charge of a situation? If you’re nodding your head, this tool is for you. It’s a quick and easy way to gain insight into becoming a great agent. Chances are you’re already bursting with qualities you’ve never equated to selling a house.

So, are you interested in an independent business where you make your own hours? Does the idea of helping someone make their dream a reality sound exciting?

Click the link below to unlock your real estate personality. It only takes ten minutes. You’ll never forget the feeling of handing someone the keys to their new home.

CENTURY 21 REAL ESTATE PERSONALITY ASSESSMENT

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#C21News: December 2016

January 13, 2017 By

We’re happy to announce that 2016 was a wonderful year for the CENTURY 21® brand and we’re particularly proud of December’s achievements. December was an exciting month that leaves us incredibly optimistic for 2017. Take a look at the infographic and text below for a detailed list of what we’ve accomplished.

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Facebook Live: A Powerful Way to Reach New Clients

January 9, 2017 By

Are you trying to reach the largest audience possible? Now you can. Connect with more people than ever before using Facebook Live to broadcast current listings, open house information, and upcoming events to new audiences in exciting ways.

  1. Promote Facebook Live on all of your social channels before you begin streaming to ensure the largest audience possible. You can also create a Facebook event and live broadcast right from the event page.
  2. A wifi connection will make streaming easier. If you can’t get a wifi signal, leave a disclaimer on the event page so if there’s a hiccup, your audience will know it could be due to the connection.
  3. There’s a three second countdown before Facebook Live begins streaming. A slight pause is normal!
  4. Good lighting is key. Facebook automatically stabilizes video to control shaky hands, but you’ll want to be well-lit so your image is clearly visible.
  5. Tell people on-camera they’re live. You don’t want anyone saying anything they’ll later regret!
  6. Encourage comments throughout the broadcast. Ask users questions to keep the conversation rolling.
  7. Keep it interesting! Facebook Live broadcasts should last for at least five minutes. Outline your talking points before you begin. Note: A Facebook Live session cannot exceed 90 minutes.
  8. The success of the video depends on the audience. Make sure your audience feels like they are part of the experience. Again, asking questions is key.
  9. Promote your Facebook Live session when it’s over on all of your social channels. The video will automatically save to your Facebook timeline.
  10. Don’t stop! Create more videos and make them part of a larger series. This is your chance to tell a story. And if you broadcast at a set time, it will be easier for users to remember when you’re on. Think of it as your own TV show.



Reference these steps as you begin your first broadcasts and take advantage of an incredible opportunity to connect with your clients in an exciting new way.

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Get the Most Out of Social Media as a Real Estate Agent

January 5, 2017 By

Be a better real estate agent by learning the benefits of key social media platforms. Remember, each platform provides a different function, and each platform has its inherent pros and cons. What may succeed on one platform may not on another. Whether you’re tweeting about an open house, or posting a new listing on Facebook, this infographic will help you determine how to use your voice as effectively as possible.

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#C21News: November 2016

December 13, 2016 By

November has left us thankful for many successes. Take a look at the infographic and text below for a detailed list of accomplishments the CENTURY 21® Brand has enjoyed over the past month.

We have welcomed three new franchises to the CENTURY 21 System this month — they are: C21 Saltwater – Saint Augustine, FL; C21 Parker & Scroggins – Benton, AR; and C21 SPX Realty Associates & C21 SPX Realty Professionals – Denver, CO.

CMO Cara Whitley won a Stevie Award for Communications or PR Campaign of the Year for her groundbreaking idea to “Give Dad Nothing” last Father’s Day. Check out the campaign, and join us in congratulating Cara on this accomplishment.

President and CEO Rick Davidson was presented with the Thrive Award for his team’s work with Easterseal’s New Jersey. The generosity and commitment of the CENTURY 21 System to the individuals and families touched every day by the Easter Seals organization mirrors the value proposition of honesty, integrity, and the highest standards of quality service our brand professionals deliver to home buyers and sellers in local markets throughout North America. Read more about the event here.

Ellen Klein of CENTURY 21 Christel Realty lent her voice to a recent Business Journal article, The Truth About the Gender Divide in Real Estate – BizWomen. Klein on the value of female agents in residential real estate, “[In residential real estate], most of the time women make the decisions about wanting to move, what house they want to buy… Men go along for the ride,” said Ellen Klein, an agent with Century 21 Christel Realty in northern New Jersey. “Women can relate to women. The advice that women Realtors give is trusted advice.”

CENTURY 21 Redwood’s Billy Ekofo was reunited with his family after 17 years while on stage at Inman giving a talk on how to “Speak the Possible into Existence.” Read more about the heartwarming reunion.

Mark Trenka of CENTURY 21 Trenka Real Estate officially began his post as Chair of the Colorado Association of Realtors (CAR). In this role, he will serve as conduit between CAR’s 24K+ members and the Board of Directors to execute the organization’s direction and vision for the coming year.

Stay tuned to see what December has in store!

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#C21News: October 2016

November 10, 2016 By

While September was great, we’re happy to announce that October was even better. Don’t just take our word for it though, read the infographic and text below for detailed accomplishments that make the CENTURY 21® Brand SMARTER. BOLDER. FASTER.®

CENTURY 21 Peak Commercial closed a record sale with a substantial healthcare facility thanks to Becky Shreve. Her sale contributed to 3% of sales for assisted living in Los Angeles and Orange County combined. Now that’s impressive.

CMO Cara Whitley was named a finalist in the Stevie Awards for Communications or PR Campaign of the Year for her ground-breaking idea to “Give Dad Nothing” last Father’s Day. Check out the campaign, and maybe start planning next year’s gift to Dad.

CENTURY 21 Judge Fite was named the best place to work by not one, not two, but three Texan outlets — the Dallas Morning News, Texan Association of Business, and the Dallas Business Journal. Normally, that’s a big deal. In Texas, it’s even bigger.

Two offices and over one hundred thirty agents united last month as CENTURY 21 Wieder expanded through the merger of Heath and Joseph Real Estate in Boynton Beach, Deerfield Beach, and Wellington, Florida.

Our two G.O.A.L. program winners, CENTURY 21 Southern Star of Prattville, Alabama, and CENTURY 21 Triton Realty of Crescent City, Florida, increased their YOY listings by 14% and 107%, respectively. As a special treat, we honored them with local events starring Christen Press and Meghan Klingenberg of the U.S. Women’s National Team. After all, professional soccer players know a thing or two about hitting a goal.

Three new franchises have to share the spotlight this month, but we’re not complaining. We welcomed CENTURY 21 Colorado Springs, Colorado, CENTURY 21 Daleville, Virginia, and CENTURY 21 Sri Lanka on board last month, and are excited for things to come. In 2017, our global presence will grow from our 76 countries and territories as CENTURY 21 Sri Lanka is set to open its first office.

The press is turning to leaders in the CENTURY 21 System for insight on important industry issues. New Home Source included words from Collin Bray, president of sales of CENTURY 21 Cityside. Read the full article to learn about his vision for the potential of new homes in the market.

Stay tuned to see what November has in store!

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#C21News: September 2016

October 19, 2016 By

It’s no surprise that CENTURY 21 Real Estate has been gaining momentum. Now, we’re growing at such a rate that we’re worried you might miss something. Don’t worry, though. C21® News will keep you up to date on monthly happenings within the system so you’ll be in the know. First up: September 2016. Last month was anything but quiet, so we’ve compiled some key points you’ll want to have heard about. Take a look at the infographic below, and find even more information beneath that.

CENTURY 21 New Zealand saw an incredible listing increase of 97% YOY from July 2015 to July 2016 despite nationwide reports of decreases in the market. Looks like C21 is going against the odds — and winning.

CENTURY 21 Peak Commercial paired up with top commercial producer Jason Flashman and his team, The Flashman Group. With a new Los Angeles office, they’re adding to an aggressive expansion plan. This office is their 5th brokerage firm and 2nd for commercial real estate exclusively. We’re so excited to see what the future has in store for them!

New agents are a bit of a big deal here. Last month, CENTURY 21 Blue Marlin welcomed five new agents with diverse expertise and invigorating outlooks.

Agents from the greater Boston area were somewhat celebrity status last month. Those who come to our Agents of the Future event delved into real estate topics and got to hear Josh Altman of Million Dollar Listing speak.

Our CEO, COO, and CMO have big plans for the future. As the CENTURY 21 brand is poised for even more growth, their 2017 vision capitalizes on SMARTER. BOLDER. FASTER.®

We welcomed a new franchise to the family! Melanie Kishk Realty is now a part of the CENTURY 21 System. We’re excited to grow with them as we continue working towards a better future.

We couldn’t be happier with the momentum we have to build on. October should be great.

Until next month!

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How to Scare off Pests This Halloween

October 18, 2016 By

During Halloween, we welcome the presence of spooky beings. While creatures like skeletons and ghosts are fun, creepy-crawlers such as spiders and mice are never invited guests. To stop insects and rodents from crashing Halloween parties, instruct your clients on these pest prevention guidelines. After all, their house should be decorated in fake cobwebs — not real ones!

Plug the Gaps

Over time, gaps form between windows and window frames at varying rates. These gaps are caused by differing expansion and contraction rates of various materials at different temperatures. Homeowners should apply caulk to these window gaps, and to any gaps in attic vents. It’s also wise to install new weatherstripping around doors. This shield around the home may keep insects and rodents out as well as potentially improve the home’s energy efficiency in the cold weather.

Create a Chemical Barrier

Suggest that homeowners protect their home by spreading an insecticide along the foundation of their house, a couple of feet from the ground up and a couple of feet from the foundational wall. Either a liquid spray or a granular insecticide can be used to help combat the bugs around a house’s perimeter. Make sure that they trust a professional to implement pesticides with chemicals that are not harmful to people or pets. Trick-or-treaters would certainly appreciate the effort.

Examine The Roof and Chimney

Because mice can easily climb brick walls and enter a house through the chimney, recommend that your clients install chimney caps, or a metal cover secured on top. Not only could this prevent unwelcome critters from infesting a home, but it could also block autumn leaves from falling into the chimney and posing a fire hazard.

Check The Trees in Your Yard

Trees around the perimeter of a house can act as a welcome mat for raccoons, skunks, and mice. Make sure that no tree branches touch the house, especially on the roof, as animals love to climb from branches and enter homes. Also, insects congregate near woodpiles and shrubs, so keeping a distance between the home and woodpiles and shrubs makes bugs less likely to travel into the house.

Don’t let all the hard work go to waste. Your clients should stay vigilant and close all garage doors, windows and screen doors at night. If unwanted creatures still find a way into the home, the best plan may be to banish them with traps or poisons. However, since it is much easier and cheaper to prevent pests from entering in the first place, be sure your clients follow these guidelines to keep their home protected. This Halloween, they’ll have the house that spooks trick-or-treaters with freaky decorations, not with terrifying critters.

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Real Estate Strategies for Fall

September 2, 2016 By

A good agent should expect the unexpected, but CENTURY 21® Real Estate can make your life a little bit easier by helping you to prepare for what you know is coming. This time of year, it’s fall. The approaching new season will bring in a new set of seasonal changes that may affect how clients view or feel about your open house. Here, we’ve outlined a few tips to help you strategically welcome fall with open arms.

  1. Maintain Curb Appeal

Monitor the outside of your open house consistently, since fallen leaves may make a home appear sloppy or unkempt. While you can certainly grab a rake or leaf blower and get to work, consider hiring a lawn care service to come by on a regular basis to take away debris when you’re not available. After all, potential home buyers may be taking a look at the home during off hours.

  1. Brighten the Space

Natural light becomes rarer as the days get shorter. Whenever possible, host your open house in the daylight with curtains pinned back to let in as much sun as you can. However, if clients can only view your home during the evening, invest in extra floor lamps to brighten up the area.

  1. Utilize Email Marketing

People tend to stay home in colder weather, which means they might not have the opportunity to view flyers posted around the neighborhood. Work around this by fully utilizing email marketing to capture the attention of every potential home buyer, not just the ones venturing outside.

  1. Study Market Trends

You may find that business appears to slow down in the fall as families with children tend to stay put for the school year. However, this dip in activity does not affect the value of your home, nor should it discourage you. Instead, take advantage of this opportunity to enhance your networking and marketing skills. Attend events and participate in social media groups so that when business speeds up again, you’ll have an even stronger foundation than before.

Start preparing your real estate strategy now so you can transition seamlessly from summer to fall.

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What Millennials Look for in a Home

August 9, 2016 By

Millennials have grown up in a world of technology, connectivity, and awareness that distinguishes them from the baby boomer homeowners before them. Be prepared for their differing interests, hobbies, and priorities that may shape their ideal home sweet home. We’ve provided an easy to read infographic to help you navigate a home sale and find the perfect fit for your millennial home buyer.

Remember, each client is different. While this may serve as a guide when selling to millennials, always communicate with home buyers to understand their individual needs. Click on the infographic to take a closer look!

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