As a real estate agent, staying in touch with past clients is an essential part of building your business. The holidays are a great time to send your greetings and subtly remind clients that you’re there for their real estate needs.
Here are some unique ways to reconnect this holiday season:
1. Send an email: This is the easiest way to get a past client’s attention. Sending a thoughtful message or an e-card is a good way to let someone know that you’re thinking of them. Personalize it by asking questions such as them how they’re enjoying their home and neighborhood. Although it’s better to write individual emails, it is possible to send a message to multiple clients at once (just remember to BCC.)
2. Greeting cards: If you have a client’s address, take the more traditional route and send them a holiday card. They will appreciate the personal approach and they’ll be more likely to remember you when they see your card displayed in their home.
3. Small, thoughtful gifts: Whether it’s a tin of cookies, a flower arrangement, or a homemade gift, something small goes a long way. You can send these small gifts in the mail, or even give them to current clients at an open house. Clients will always remember the real estate agent who came to their showing with a holiday gift.
4. Set up coffee dates: If you had a really great client experience with someone in the past, call them to arrange to catch up over coffee or lunch. Face-to-face contact is great way to stay in touch and show that you truly care about the relationship.
5. Host a holiday party: To go above and beyond during the holiday season, host a small get together at your office or home. Invite past, present, and future clients, giving you the chance to work the room. This will help you reconnect with people you’ve once worked with, while also giving you the opportunity to promote yourself to future clients.
As a professional, you should be following up and connecting with clients 365 days a year, but the holidays are a great way to get unique with your networking.
Recommended Reading:
-5 Essential Networking Tips for Real Estate Agents
-Tech Talk: 5 Apps for Real Estate Agents
-6 Simple SEO Tips for Real Estate Agents
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