1 Source: 2010 Ad Tracking Study, Millward Brown. Q: “Which of these agencies, if any, is the most recognized name in real estate?” (multiple choice question); Base-Aware of Brand. Results significant at a 90% Confidence level) The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.
2 Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to recommend (brand) to someone else?” (Base: 1201 respondents: Sold or purchased ahome in the past 2 years, or plan to sell or purchase a home in the next 2 years) The survey results are based on 1201 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1201 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted between April 5 – October 31, 2010 by Millward Brown, a leading global market research organization.
3 Source: National Association of REALTORS® Profile of Home Buyers and Sellers 2010