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Inclusivity and Representation Matter

June 10, 2021 By

Inclusivity and Representation Matter image 1

CENTURY 21 Bear Facts Realty celebrated their grand opening in June of 2021, marking a full 8 months after Broker/Owner Juan Sanchez made the decision to affiliate with the Brand. The timing of launching a new business in the height of a global pandemic might make many wince, but for Juan – the affiliation with the C21 Brand came at the exact right time. 

We recently sat down with the leadership team at C21 Bear Facts Realty: Juan, a self-described “real estate baby” (his Aunt was the first Latina real estate broker in the state of Colorado), and David Walsh, Broker and Education Director. Their tenured real estate experience is only matched by the passion and energy they exude in support of their vision.  Over the course of our conversation, one thing became very clear: Juan and David are on a mission.

Promises made, promises kept: The C21 Bear Facts Realty Philosophy

C21 Bear Facts Realty was inspired to elevate the agent experience as the result of a disconnect they observed in the industry – agents would get promises from brokerages to incentivize them to join their companies, and ultimately these companies were not able to deliver. Juan saw a way to defy these expected results and “fill that hole.” The opportunity was simple: be agent-first. From that insight came their goal: to build a team that truly understands their agents and provide what agents need for success. This requires addressing two key questions, “what motivates this agent to achieve their goals?” and “how can C21 Bear Facts Realty curate coaching and training opportunities to fit the individual agents’ needs?”

This agent-first mentality expands beyond what they’re able to provide to make an agent a success, it’s also about aligning with the right agents who support what they’re trying to build. Juan is passionate about affiliating people who sound like, look like and think like the clients they’re serving. For the Denver market, many cultures are represented – the 2010 Census reported 68.9% White, 31.8% Hispanic or Latino Origin, 10.2% Black or African American, 3.4% Asian, 1.4% American Indian or Native Alaskan, 0.1% Pacific Islander or Native Hawaiian, and 4.1% two or more races. In addition, making it to many “best places to live” lists over the past decade, the Denver area is also very inclusive in their support of the LGBTQ community.

“It has been inspiring to see the growth of our new office since October 2020. As a diversity-based, Latin-owned and LGBT-run new business Juan and I felt strongly about our role in the community and the importance of our agent family being as representative of the broad spectrum of clients they serve.”

David Walsh, CENTURY 21 Bear Facts Realty

Leap of faith: Supporting Community

Juan and David are both very active in their communities and truly serve as complements to each other. David takes more of an unstructured approach to community involvement, often fostering great relationships from the places and events he engages locally. Juan on the other hand is more structured in his efforts and has lent his time and support to organizations that include NAHREP, LGBTQ Real Estate Alliance, American GI Forum, League of United Latin American Citizens, Hispanic League and the Imperial Court Board of Directors…just to name a few. Regardless of their path to giving back, the COVID-19 pandemic found the perfect opportunity for them to align with the community in a different way. Using their platform, they sought out other LGBTQ and minority owned businesses to support. As Juan states, “Many LGBTQ companies were in the weeds trying to survive hard times. We took a leap of faith that when helping others, it will come back to you.” This grassroots approach to building up their community has resulted in approximately 12 different partnerships they leverage for everything from real estate photography to closing gifts. As this wasn’t something they could accomplish in person due to COVID, SEO and social media became a key part of their strategy in keeping a pulse on the community, outreach, and even recruiting. Through these efforts they have created a space of empowerment, pride and inclusion that extends beyond their affiliates. Juan recounts the story of a photographer they partner with who recently came out and shared with him a sense of happiness that he can “just be himself” when he enters their office, stating that he’s been closeted for so long, coming out personally and professionally has made the entire experience easier.

Culture Call: Show up as your authentic self

The word of the day is intentionality. For David, that’s what he believes separates the say-ers from the do-ers. His advice to any local business, “be intentional about looking at what’s going on outside in the bigger world, not just your office.” For C21 Bear Facts Realty, intentionality takes on a couple of different meanings in support of their agents:

  • Being intentional with removing limitations from agents to make it comfortable to do business with who they most identify
  • Being intentional in the way they recruit, who they choose to work with and understand the impact of the changing demographics and habits of consumers
  • Being intentional about how the leadership team supports their agents – whether that’s on the personal front as a counselor or coach, or on the professional front in providing new pockets of business for the agents to experience.

The results speak for themselves; C21 Bear Facts Realty has recruited 22 agents since joining the brand and they attribute this to their own abilities to show up as their authentic selves and to encourage and support others in their office to do the same. David put is best in saying, “If we’re going to claim to be diverse – we need to look, sound and think that way.”

Doing it my way: Why C21

Juan and David put out a bold mission. They intend to be the flagship diversity franchise office in the west for Century 21 Real Estate. They believe so passionately in what they stand for, and when engaging with the C21 Brand, learned what that support can really look like to achieve these goals. C21 Bear Facts Realty is part of the Inclusive Ownership Program, an effort from the C21 Brand to support and empower brokerages owned by a minority-classified leader that chooses to affiliate with the brand.

With a lifetime of experience in the real estate space and all the highs and lows of the markets they’ve pushed through, Juan and David did not need help with their chosen expertise or direction, but they did seek a strong brand that could support their efforts. They both experienced Aha! moments so far on the journey of affiliation with C21. For David, the C21 Brand alignment has been a freeing experience. After years of affiliating with major competitors and having to abide by specific types of messaging or work within a culture he did not feel fit, he is now given the space to craft his own messaging for recruiting and building community. As for Juan – after being an independent Broker for 14 years, he enjoys the fact that they don’t have to recreate the wheel with training. With the C21 Brand’s renowned educational content in place, Juan believes this has opened his time to concentrate on the individual agents to help them grow.

We can make the local decisions that are right for our marketplace, but we have the infrastructure there sitting behind us to allow our agents to do what they need. Gives us credibility we wouldn’t otherwise have.

Juan Sanchez, CENTURY 21 Bear Facts Realty

Their decision to partner with the C21 Brand ultimately boiled down to an aligned mindset and the ability to leverage that name recognition in their local market, all while being given the support to be true to themselves and their business and accomplish the goals they look to attain.

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These days when this team kicks off their day, the mentality they take is “what can be done?” vs. “what has to be done?” A slight shift in mentality with major impact. And a lot can be done from their perspective. The way people live in this post-COVID world is fundamentally changing what work and home mean. In addition, the transition to more inclusion across the country is a force to be reckoned with. Juan and David believe that these national shifts in mindset are here to stay, and for their part – they intend to do what they can to make waves in support of those transitions in their local market by empowering their agents and making the dream of home ownership a reality for everyone.  What’s more relentless than that?

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“Mastering the Art of the Thoughtful Gesture”

May 19, 2021 By

In episode 2 of season 2 of The Relentless, host, author, and entrepreneur, Kristen Meinzer spoke with an entrepreneur who’s got an insight into how to make customers feel happy, supported, and valued.

Launched in 2015, Papier, which by the way, is French for paper, has been taking the stationery category by storm in more ways than one. Founded by Taymoor Atighetchi, Papier has set out to defy what’s been previously done all while creating a unique and personalized user experience for their customers.

What really makes Papier unique is its mass appeal in the digital era. In a time where you’d think hand-written notes were a thing of the past, Papier has shown that there is still a “magic that happens when you receive a handwritten note,” Taymoor says. The resurgence of cards and handwritten notes isn’t a trend, Taymoor shared, but a “revolution in analog means of communication.”

Analog is the antidote for digital overdose, Taymoor believes, which is why Papier has also become wildly successful among Gen Z and millennials.

“Mastering the Art of the Thoughtful Gesture” image 1

Taymoor has successfully scaled Papier and leverage online marketing and social media, what we all know as the digital space, to essentially sell an offline activity. (which is quite extraordinary) Taymoor goes on to explain how he’s been able to marry the two worlds together while providing a meaningful and seamless experience for his customers.

We won’t spill the tea here, so you’ll have to listen to the full episode to hear just how he was able to master the art of the thoughtful gesture to grow his brand. Don’t forget to #jointheconversation.

The post “Mastering the Art of the Thoughtful Gesture” first appeared on Century 21®.

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Bruno Baldini 1980’s- C21 Making it’s Mark

May 12, 2021 By

A second-generation real estate agent, Bruno Baldini of CENTURY 21 Baldini Realty in Belmont, California joined the ranks under his father, who had his own brokerage in 1972. His dad started, in the business, in 1968, and made his way over to CENTURY 21 real estate, from a different brokerage, through his close friendship with Dick Loughlin, former President and CEO of CENTURY 21 Real Estate.

The year was 1986 when Bruno officially came into the business with his dad. Bruno recalls there being about fifteen CENTURY 21 offices, in the San Francisco area, as he shared some of his fondest memories of being a part of the brand. Today, there are currently over 11,600 independently owned and operated franchise brokers spanning across over 80 countries and territories.

“CENTURY 21 was always synonymous with residential real estate and had a great reputation. Back then, there were so many [real estate] offices, but people knew CENTURY 21.” Bruno recalls.

Bruno Baldini 1980’s- C21 Making it's Mark image 1

One thing Bruno remembers were the gold blazers.

“We would go around with gold jackets in caravans and spread out and knock on doors. They were always a conversation piece. We wore them all day and everywhere. You’d get stopped in a grocery store and people would ask you about real estate.

Bruno Baldini 1980’s- C21 Making it's Mark image 2
Bruno Baldini still has his gold blazer from the ’80s.

It was a solid tool when used properly. It opened doors and conversations and you didn’t know who you’d have the opportunity to talk to but before you knew it, you’d end up handing out business cards.”

Bruno Baldini 1980’s- C21 Making it's Mark image 3
CENTURY 21 real estate agents wearing their signature gold blazers.

Bruno recalls how CENTURY 21 agents were the hot topic of discussion among competitors. It was another way the brand has executed remaining top of mind and disrupters to the market, over the years. Bruno still has his gold blazer and even a prized possession of a CENTURY 21 kimono, presented to him by a group of agents from Tokyo, whom he had the opportunity to accompany on a tour of the city of San Francisco.

Bruno Baldini 1980’s- C21 Making it's Mark image 4
Kimonos gifted to Bruno from affiliates from Tokyo.

Bruno has been an eye-witness to CENTURY 21 making a mark in real estate. From a time that precedes the digital era, wearing an iconic blazer was just as important as today’s Instagram profile. Imagine a time where you garnered a good percentage of your business by being stopped in a grocery store. We are continuing to celebrate half a century of momentum and memories by sharing the stories of our #relentless throughout the decades. #OurBrandofRelentless

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How Can We Bring More Imagination to the Customer Experience?

April 23, 2021 By

The Relentless podcast is back, and we are bringing down the house with our line-up for season two. Kicking things off with a new host, new featured guests, thought-provoking topics, and one episode already under our belt, what better way to start the conversation on bringing more imagination to the customer experience, than with host, author, and entrepreneur, Kristen Meinzer, and guest and serial entrepreneur, Tina Roth Eisenberg.

It’s safe to say that no manual comes with being a serial entrepreneur however, Tina has managed to successfully and organically launch a diverse portfolio of businesses and has gathered some, let’s say, insightful gems along the way. These gems have been the very crux of Tina’s business growth.

As Founder of Creative Mornings, the world’s largest community and lecture series for creatives, Tina believes that adding an element of surprise and delight can help elevate the customer experience.

This just may be a game-changer.

How Can We Bring More Imagination to the Customer Experience? image 1

Think about the last time you had a memorable experience with a business, as a customer, and it stayed with you. We’re not just talking about good customer service here, but an extra layer of added delight to your experience. Did your experience leave you feeling compelled to share with others, or even return as a repeat customer? Did it make your day? Did it leave you with a smile? Did it set this business apart from the rest?

#WhatIf adding surprise and delight could help your business increase customer loyalty and left your customers with a lasting impression to share with others?

In this episode, Tina shares some creative and meaningful ways she’s been able to playfully elevate her customer’s experience. Let’s just say there’s confetti involved.

You’ll have to listen to the full episode to catch the rest. Listen to 1st episode of season two of The Relentless, and #jointheconversation on bringing more imagination to your customer’s experience.

The post How Can We Bring More Imagination to the Customer Experience? first appeared on Century 21®.

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How Can We Bring More Imagination to the Customer Experience?

April 23, 2021 By

The Relentless podcast is back, and we are bringing down the house with our line-up for season two. Kicking things off with a new host, new featured guests, thought-provoking topics, and one episode already under our belt, what better way to start the conversation on bringing more imagination to the customer experience, than with host, author, and entrepreneur, Kristen Meinzer, and guest and serial entrepreneur, Tina Roth Eisenberg.

It’s safe to say that no manual comes with being a serial entrepreneur however, Tina has managed to successfully and organically launch a diverse portfolio of businesses and has gathered some, let’s say, insightful gems along the way. These gems have been the very crux of Tina’s business growth.

As Founder of Creative Mornings, the world’s largest community and lecture series for creatives, Tina believes that adding an element of surprise and delight can help elevate the customer experience.

This just may be a game-changer.

How Can We Bring More Imagination to the Customer Experience? image 1

Think about the last time you had a memorable experience with a business, as a customer, and it stayed with you. We’re not just talking about good customer service here, but an extra layer of added delight to your experience. Did your experience leave you feeling compelled to share with others, or even return as a repeat customer? Did it make your day? Did it leave you with a smile? Did it set this business apart from the rest?

#WhatIf adding surprise and delight could help your business increase customer loyalty and left your customers with a lasting impression to share with others?

In this episode, Tina shares some creative and meaningful ways she’s been able to playfully elevate her customer’s experience. Let’s just say there’s confetti involved.

You’ll have to listen to the full episode to catch the rest. Listen to 1st episode of season two of The Relentless, and #jointheconversation on bringing more imagination to your customer’s experience.

The post How Can We Bring More Imagination to the Customer Experience? first appeared on Century 21®.

Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/v03sBXF4HAI/

Rocco Morrella III 1970’s- “I was born into C21”

April 6, 2021 By

Ask Rocco Morrella III of CENTURY 21 Hallmark in San Jose how long he’s been with CENTURY 21, and his response just may stop you in your tracks.

“I was born into CENTURY 21.”

Following in the footsteps of his father, Rocco learned the ropes from the best of the best, in the humble beginnings of CENTURY 21 Real Estate in the early ‘70s, as CENTURY 1 was the 1st, in real estate, to franchise. Officially joining the ranks in 1972, Rocco can remember the exact conversation with his dad, the day he learned their next move was to become CENTURY 21 real estate agents. They were one of nine offices started in Santa Clara County California.

“We are going to be a part of CENTURY 21.” Rocco Morella Jr. casually mentioned to his son.

“Do we have to buy anything?” Rocco III asked.

“No. We need cards but I am going to buy them for you.” Rocco Jr. continued. “Why are we doing this? It can be worth something.” His dad assured him.

Though Rocco didn’t fully understand everything that day, he trusted his dad and believes it was on that day that changed everything for him.

“It’s been better than what I could’ve ever expected in my life,” Rocco said, as he took us down memory lane to a much simpler time.

We asked Rocco, “what’s one thing you remember about running your business during the ’70s?”

“Paperwork! Papers everywhere!” Rocco said, with a hint of excitement in his voice. “Bookkeeping was huge, and if we were off by 2 cents, our secretary would spend hours looking for it. We had to keep track of everything!”

Back then, reputation was everything. “There was no way you would do a deal with someone if they didn’t have a good reputation. Many transactions were a handshake.” Rocco recalls how important it was to the business to be viewed as reputable and trustworthy.

Rocco Morrella III 1970’s- “I was born into C21” image 1

“Our contracts were only one page when I started, and when it went to two pages, I thought the business was going to hell,” he said as he chuckled about how much of a shift it was to his business when the buyer and seller contracts were updated.

Though much has changed since then, some things have remained the same.

“They were brilliant,” Rocco recalls, as he shared with us how much the CENTURY 21 brand was a disrupter to the real estate industry with print and television advertising.

Rocco Morrella III 1970’s- “I was born into C21” image 2
TV Commercial, 1978

“We were in commercials, print ads, and radio ads, and when people would find out you were with CENTURY 21, they’d say, ‘you’re with that company that uses kids in advertising!’ It was some of the best advertising I’d ever seen. It was impressive. Very, very impressive.”

Having the opportunity to hear Rocco recount the early days of real estate, paints a much different picture than what most think of real estate today. There were no computers, no smartphones, and social media was non-existent. Agents like Rocco were there to experience a time where the backbone of your business was your reputation. As we celebrate our 50th anniversary, we will be sharing even more stories of our #relentless, who have been boots-on-the-ground, throughout the decades. #OurBrandofRelentless

The post Rocco Morrella III 1970’s- “I was born into C21” first appeared on Century 21®.

Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/fgZm0V7OVsI/

Rocco Morrella III 1970’s- “I was born into C21”

April 6, 2021 By

Ask Rocco Morrella III of CENTURY 21 Hallmark in San Jose how long he’s been with CENTURY 21, and his response just may stop you in your tracks.

“I was born into CENTURY 21.”

Following in the footsteps of his father, Rocco learned the ropes from the best of the best, in the humble beginnings of CENTURY 21 Real Estate in the early ‘70s, as CENTURY 1 was the 1st, in real estate, to franchise. Officially joining the ranks in 1972, Rocco can remember the exact conversation with his dad, the day he learned their next move was to become CENTURY 21 real estate agents. They were one of nine offices started in Santa Clara County California.

“We are going to be a part of CENTURY 21.” Rocco Morella Jr. casually mentioned to his son.

“Do we have to buy anything?” Rocco III asked.

“No. We need cards but I am going to buy them for you.” Rocco Jr. continued. “Why are we doing this? It can be worth something.” His dad assured him.

Though Rocco didn’t fully understand everything that day, he trusted his dad and believes it was on that day that changed everything for him.

“It’s been better than what I could’ve ever expected in my life,” Rocco said, as he took us down memory lane to a much simpler time.

We asked Rocco, “what’s one thing you remember about running your business during the ’70s?”

“Paperwork! Papers everywhere!” Rocco said, with a hint of excitement in his voice. “Bookkeeping was huge, and if we were off by 2 cents, our secretary would spend hours looking for it. We had to keep track of everything!”

Back then, reputation was everything. “There was no way you would do a deal with someone if they didn’t have a good reputation. Many transactions were a handshake.” Rocco recalls how important it was to the business to be viewed as reputable and trustworthy.

Rocco Morrella III 1970’s- “I was born into C21” image 1

“Our contracts were only one page when I started, and when it went to two pages, I thought the business was going to hell,” he said as he chuckled about how much of a shift it was to his business when the buyer and seller contracts were updated.

Though much has changed since then, some things have remained the same.

“They were brilliant,” Rocco recalls, as he shared with us how much the CENTURY 21 brand was a disrupter to the real estate industry with print and television advertising.

Rocco Morrella III 1970’s- “I was born into C21” image 2
TV Commercial, 1978

“We were in commercials, print ads, and radio ads, and when people would find out you were with CENTURY 21, they’d say, ‘you’re with that company that uses kids in advertising!’ It was some of the best advertising I’d ever seen. It was impressive. Very, very impressive.”

Having the opportunity to hear Rocco recount the early days of real estate, paints a much different picture than what most think of real estate today. There were no computers, no smartphones, and social media was non-existent. Agents like Rocco were there to experience a time where the backbone of your business was your reputation. As we celebrate our 50th anniversary, we will be sharing even more stories of our #relentless, who have been boots-on-the-ground, throughout the decades. #OurBrandofRelentless

The post Rocco Morrella III 1970’s- “I was born into C21” first appeared on Century 21®.

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Power of Social Media Leveraging Your Online Presence to Drive Growth

March 3, 2021 By

When it comes to truly standing out in today’s hyper competitive real estate market, one of the most important factors an agent should consider is their digital footprint. Social media platforms have become an integral part of the real estate business helping agents build a strong and consistent brand presence with target consumers and generate leads. While some may consider it a form of “free advertising”, doing it well takes a different kind of investment – time and effort. The most successful agents on social media agree that you need to be selective with your content, consistent with a posting cadence and showcase your authentic self to successfully drive engagement.

We sat down with a few of CENTURY 21 Real Estate’s most social-savvy affiliates to share their insights and key things to consider when incorporating social media into your business plan.

Chris Stager, CENTURY 21 Pinnacle

Power of Social Media Leveraging Your Online Presence to Drive Growth image 1

Social Media plays the BIGGEST role in my business with over 80% of my transactions having been generated on these platforms. My business plan starts and ends with social media, I treat it like a live CRM. My goal is to build a trusted social brand by creating good and consistent brand awareness with one-of-a-kind, community-driven content. By being myself and giving my consumer a look inside of my life, from both a professional and personal standpoint, I am already establishing that unique connection with them. I believe one of the biggest mistakes agents make is too much focus on business content. There’s only one you, so BE YOU and not someone else. YOU are the one they are hiring to be their partner on this journey.

Shawn Battle, CENTURY 21 Redwood Realty

Power of Social Media Leveraging Your Online Presence to Drive Growth image 2

In today’s market, if you aren’t posting regularly on social media, you just aren’t doing your job as a real estate agent. That being said, I’m very selective with what goes on my page and what goes into my story. I’ve had the most success using video and YouTube. It’s the biggest way I distinguish myself because not as many agents are doing it. I like to put my own fun little spin on each video to show some personality and keep people engaged. I then use the CENTURY 21 CRM and email marketing tools to engage my sphere with this content at least once a week. I’ve attracted several new clients who said they saw my YouTube videos and wanted to work with me. My advice to other agents is to start with one platform and master it. Don’t just post to post, post to build a foundation and make the content consistent with your business.

Gabe Mendez, CENTURY 21 Award

Power of Social Media Leveraging Your Online Presence to Drive Growth image 3

Social media is my main source for lead generation – I use it as a form of personal branding. People connect with me and the way I do business. When they see me, hear me, get to know me, they begin to build a level of trust which makes it easy and fun to work together. Not everyone wants to do business with me and that’s okay, but the only way they can make that decision is by knowing I exist and learning more about me. Our job as agents is to get attention to our business, to capture mind share. That’s why we cold call, door knock, send mailers. Social media is the easiest, most fun, and most affordable way of doing that. But even though it may
seem casual, the biggest mistake agents make is losing the professional aspect of your content. If you wouldn’t put it on a listing presentation, do not post it on social media.

As you can see, each of these agents takes a unique and personal approach to leveraging social media to engage with today’s home buyers and sellers. As part of the CENTURY 21 brand, our network of 146,000 affiliated sales professionals has access to a suite of tools that enable them to create unique and customizable social content, promote their personal brand with key targets and connect with system leaders for the latest coaching and training to take their business to the next level.

The post Power of Social Media Leveraging Your Online Presence to Drive Growth first appeared on Century 21®.

Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/IUPuuTZEntU/

Power of Social Media Leveraging Your Online Presence to Drive Growth

March 3, 2021 By

When it comes to truly standing out in today’s hyper competitive real estate market, one of the most important factors an agent should consider is their digital footprint. Social media platforms have become an integral part of the real estate business helping agents build a strong and consistent brand presence with target consumers and generate leads. While some may consider it a form of “free advertising”, doing it well takes a different kind of investment – time and effort. The most successful agents on social media agree that you need to be selective with your content, consistent with a posting cadence and showcase your authentic self to successfully drive engagement.

We sat down with a few of CENTURY 21 Real Estate’s most social-savvy affiliates to share their insights and key things to consider when incorporating social media into your business plan.

Chris Stager, CENTURY 21 Pinnacle

Power of Social Media Leveraging Your Online Presence to Drive Growth image 1

Social Media plays the BIGGEST role in my business with over 80% of my transactions having been generated on these platforms. My business plan starts and ends with social media, I treat it like a live CRM. My goal is to build a trusted social brand by creating good and consistent brand awareness with one-of-a-kind, community-driven content. By being myself and giving my consumer a look inside of my life, from both a professional and personal standpoint, I am already establishing that unique connection with them. I believe one of the biggest mistakes agents make is too much focus on business content. There’s only one you, so BE YOU and not someone else. YOU are the one they are hiring to be their partner on this journey.

Shawn Battle, CENTURY 21 Redwood Realty

Power of Social Media Leveraging Your Online Presence to Drive Growth image 2

In today’s market, if you aren’t posting regularly on social media, you just aren’t doing your job as a real estate agent. That being said, I’m very selective with what goes on my page and what goes into my story. I’ve had the most success using video and YouTube. It’s the biggest way I distinguish myself because not as many agents are doing it. I like to put my own fun little spin on each video to show some personality and keep people engaged. I then use the CENTURY 21 CRM and email marketing tools to engage my sphere with this content at least once a week. I’ve attracted several new clients who said they saw my YouTube videos and wanted to work with me. My advice to other agents is to start with one platform and master it. Don’t just post to post, post to build a foundation and make the content consistent with your business.

Gabe Mendez, CENTURY 21 Award

Power of Social Media Leveraging Your Online Presence to Drive Growth image 3

Social media is my main source for lead generation – I use it as a form of personal branding. People connect with me and the way I do business. When they see me, hear me, get to know me, they begin to build a level of trust which makes it easy and fun to work together. Not everyone wants to do business with me and that’s okay, but the only way they can make that decision is by knowing I exist and learning more about me. Our job as agents is to get attention to our business, to capture mind share. That’s why we cold call, door knock, send mailers. Social media is the easiest, most fun, and most affordable way of doing that. But even though it may
seem casual, the biggest mistake agents make is losing the professional aspect of your content. If you wouldn’t put it on a listing presentation, do not post it on social media.

As you can see, each of these agents takes a unique and personal approach to leveraging social media to engage with today’s home buyers and sellers. As part of the CENTURY 21 brand, our network of 146,000 affiliated sales professionals has access to a suite of tools that enable them to create unique and customizable social content, promote their personal brand with key targets and connect with system leaders for the latest coaching and training to take their business to the next level.

The post Power of Social Media Leveraging Your Online Presence to Drive Growth first appeared on Century 21®.

Syndicated via Century 21®. Source: http://feedproxy.google.com/~r/century21/wAvv/~3/IUPuuTZEntU/