What franchisor wouldn’t want a business partner who is objective-oriented, possesses technical and technological skills, has unparalleled integrity and who adheres to a strict code of ethics?

As franchisors, we know firsthand the challenge of finding professionals who have the skills and ambition necessary to thrive as a franchisee. From desire and intellect, to character and integrity, to being self-motivated for personal and brand-wide success, it is a challenging endeavor.

The good news is that there are hundreds of thousands of candidates waiting in the wings for the opportunity to run a business, who have the skills necessary to immediately jump right in, make a difference and contribute to enhancing your business’ bottom line. They are our nation’s heroes: our veterans and the men and women of the armed forces.

In the 12 years since American troops first deployed to Afghanistan and Iraq, about 2.6 million veterans have returned home with the hope of seamlessly assimilating back into civilian culture. Military experts have told me that whether during times of war or peace, 200,000 servicemen and women will cycle in and out of the armed forces in any given year, year in and year out. This represents a tremendous opportunity for franchise companies to grow their organizations with worthy, honorable and goal-oriented professionals.

At Century 21 Real Estate LLC, we are always looking for ways to grow the number of independently owned and operated offices in our global system. As legendary sports coach Lou Holtz told an audience of thousands during the CENTURY 21 Global Conference this year, “If you are not growing, then you are dying.” As Holtz noted, growing isn’t just a worthy goal; it is a necessity for survival and economic well-being. By focusing on the growth opportunity with our veterans and the men and women of the armed forces, we are able to grow our system while making a difference in the lives of others and doing what’s right for those who have protected our freedoms.

To continue reading, please visit FranchisingWorld.com.

To join the conversation on how to best support our veterans, connect with me on Facebook, Twitter and Google+.

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