Email is an essential component of every real estate career. It’s especially helpful in generating leads, in fact, 42% of businesses report that email is the primary source of lead generation. When you are using email for business, it is crucial to make sure that you are following the unwritten rules of email etiquette.

1. Subject: Always use a clear and concise subject line that clearly indicates the purpose of the email.

2. BCC, CC: CC stands for carbon copy. It is used when you want someone to receive the email even though the email primarily concerns someone else. BCC stands for blind carbon copy. When you use blind carbon copy the people you BCC can’t see each others contact information. BCC is a useful way to protect people’s privacy when you send an same email to a group of people who don’t know one another. A good time to use BCC would be if you are emailing a marketing email to all of your clients.

4. Edit: Always check your grammar and spelling before you hit send. Additionally, keep in mind that emails can be printed and saved. Email last forever. Make sure that you are representing yourself, and your company well.

5. Respond in a timely manner: Make sure to read and respond to email promptly. You may miss something important if you do not check your email often. Your clients may also have time sensitive decisions or questions that need to be responded to right away.

Email is going to be an essential form of communication in the foreseeable future. These tips will help you manage your email while maintaining a standard of professionalism.

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