CENTURY 21 Affiliated in Madison, WI has been named the “Best Place to Work” by Madison Magazine. We sat down with team’s leaders, Bill Kessler and Dan Kruse, to learn more about this accolade and how the Madison office has developed such a strong, supportive culture.

C21: Congratulations on being named the “Best Place to Work.” How are the winners determined?

DK: It’s interesting the way they do these awards. The magazine puts out a survey to the entire staff of our company. In order to even be considered, over 50% of your staff has to respond to the survey. The results are then judged within categories based on the size of your business – small, medium or large.

C21: Which category were you competing in?

BK: We were in the “large” category, which is 100 employees or greater. Given that employee participation in the survey is the first hurdle of consideration, we are really proud that over half of our team completed the questionnaire.

C21: Is this the first time you have been honored by the magazine?

DK: Yes. This was the first time we participated and we’re thrilled to have surpassed our industry category and won for “Best Overall.”

C21: What do you think makes the Madison office so special?

BK: The word is team. We really like a team and we are bonded together. Our staff participates in the hiring process and there’s always been a practice here that in addition to the skill set, candidates have to be a cultural fit. We try to discover, are they open to being sharing, transparent people? Are they willing to pitch in and help others?

C21: What motivates your team to continue to succeed?

BK: One of the things employees in our Madison office get behind is the opportunity for growth. If they started at the front desk and worked their way up to accounting or events manager, there has always been an opportunity to grow within the company. No matter your level, we want to give you the opportunity to grow personally and professionally. Also, whenever we do major events, we bring as many staff people as possible. They are involved in the joyful, fun part, not just the hard labor.

C21: How will you celebrate this achievement?

BK: The magazine held a party for all winners, which we attended. But the celebration is really continuing every day, as our team is now being recognized around town from their photos in the magazine article!

C21: Will you work this new title into your recruiting efforts?

DK: Our social media director has already blasted the news everywhere possible! The “Best Place to Work” accolade will definitely be part of our local recruiting campaigns. We do a monthly video for our company and next month we will feature this in our update. Being in an industry you love, with the number one employer in the area is the best case scenario for a real estate professional.

C21: Congratulations again, Bill and Dan.

To learn more about CENTURY 21 Affiliated in Madison, WI, visit their website.

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