Penny Hansen of CENTURY 21 Affiliated in Beloit, WI was ready for a refresh. Excited to revamp her style, she entered the HomeFinder.com Agent Makeover sweepstakes. Entries to the sweepstakes supported our philanthropic partner, Easter Seals.

Penny was selected as one of five winners of the contest. The grand prize included spending three days in Chicago learning from experts in the real estate field as well as a style overhaul. The experience delivered the winners new industry knowledge and tips, an invigorated personal style and the confidence needed to take their business to the next level.

HomeFinder.com interviewed Penny on the makeover experience. Read on to learn how she’s planning to take her local market by storm.

In general, what aspect of your business plan most needed a makeover?

Incorporating social media into my business, specifically Facebook and LinkedIn, and cultivating existing relationships via social media. Also, focusing on my time management and being more conscious about taking time off.

Is there one thing you can’t wait to hit the ground running on when you return home?

Having been in the business for 25 years, listing and selling is second nature. Now I need to introduce social media components to connect with clients.

What was the most valuable piece of marketing advice you took away from the makeover?

Developing and maintain a social media presence, and doing whatever it takes to stay active on these networks.

What was the most valuable piece of style advice you took away from the makeover?

Dress for success!

As a winner of the sweepstakes, if you had to share one piece of business makeover advice with your real estate colleagues, what would it be?

Embrace technology; take the time to learn, understand and implement it.  Also, set concrete goals and put them in writing. Lastly, don’t be afraid to venture out!

What was the most exciting part about your makeover? What aspects will you incorporate as part of your everyday routine?

The most exciting part was meeting one-on-one with the Mike Lindstrom (life coach) and Marki Lemons Ryhal (social media expert). I need to get more organized and hire an assistant to handle my administrative tasks so I can meet with more buyers and sellers. I was also encouraged to talk to my broker about an increase in commission share because of my production. The keynote speaker at dinner, Kelly White, encouraged us to “get comfortable being uncomfortable”, and make those dreaded prospecting calls first thing in the morning at least three times a week.

What was your favorite part of the trip and what was the most important thing you learned?

My favorite part was the exceptional treatment, I felt like a VIP. The most important thing I learned was to set goals and put them in writing. Also, I was given names of website developers who I can contact to build a new business website.

Continue to follow Penny’s success by connecting with her on Facebook and Twitter.

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